The artificial intelligence startup behind the Fabby selfie apps has been snapped up by Google.
The undisclosed acquisition of AIMatter, based in Belarus, was confirmed in a short statement posted on the company’s website. However, the deal has been rumoured since May 2017.
The Fabby app uses artificial intelligence to transform ‘selfies’ with a variety of creative effects including backgrounds, tone adjustment, colours and masks, among others. The iOS app has been downloaded over two million times, while the Android version – which was launched in March – has attracted between 100,000 and 500,000 users.
According to TechCrunch, which first reported the news, the Fabby apps will remain available following the acquisition.
Fabby had previously raised approximately $2 million in funding with backers including venture fund Haxus, AIMatter CEO Andrei Kulik; and Yuri Melnichek, who started as the co-founder and chairman of AIMatter but is now described as an investor and adviser.
The financial terms of the sale have not been disclosed.