Google swoops for maker of Fabby selfie app

Ben Heathcote

In App Deals

August 18, 2017

The artificial intelligence startup behind the Fabby selfie apps has been snapped up by Google.

The undisclosed acquisition of AIMatter, based in Belarus, was confirmed in a short statement posted on the company’s website. However, the deal has been rumoured since May 2017.

The Fabby app uses artificial intelligence to transform ‘selfies’ with a variety of creative effects including backgrounds, tone adjustment, colours and masks, among others. The iOS app has been downloaded over two million times, while the Android version – which was launched in March – has attracted between 100,000 and 500,000 users.

According to TechCrunch, which first reported the news, the Fabby apps will remain available following the acquisition.

Fabby had previously raised approximately $2 million in funding with backers including venture fund Haxus, AIMatter CEO Andrei Kulik; and Yuri Melnichek, who started as the co-founder and chairman of AIMatter but is now described as an investor and adviser.

The financial terms of the sale have not been disclosed.