Google releases second edition of its Secrets to App Success playbook

Google Logo Oct 2015

Google has released the second edition of its popular playbook for developers, entitled “The Secrets to App Success on Google Play.” The updated version follows last year’s first edition, which has been downloaded more than 200,000 times.

The second edition includes advice on all aspects of releasing an app on Google Play, and now covers new features for Android and the Play Store, such as beta testing changes, app invites, Smart Lock for Passwords, and Store Listing Experiments.

Totalling more than 180 pages, the guide starts with advice on using the Developer Console, then moves into how to engage and retain users, monetise your app, and make the best out of analytics. Google is also producing a ten-part video guide to accompany The Secrets to App Success, and the playlist can be viewed below.

Google has released a video series to accompany the second edition of its Secrets to App Success book

Google offers the book as a downloadable version through Google Play, or as a PDF through the Android Developers website. It’s initially available in English, but it’s out soon in a variety of other languages, including French, German, Spanish, Russian, and Chinese.