Data-driven digital marketer, GlobalWide Media (GWM), has just joined the TUNE Certified Partner Program. The programme by the mobile marketing measurement company certifies that integrated advertising partners have committed to unbiased and trustworthy mobile marketing standards.
GWM joins a group of mobile advertising and marketing companies that already support these best practices.
The certification also means that clients can rest assured that GMW offers brand safety, quality inventory and transparent features.
Bjorn Hougaard, SVP of Sales and Media Strategy at GlobalWide Media, explained:
“To maintain a leadership position in the digital advertising space, it’s imperative to be an active participant in the growth and advancement of industry best practices as a whole, in order to provide the most value to our clients. We are proud to join forces with fellow advertising partners who are committed to implementing and upholding unbiased, trustworthy standards for mobile advertisers and to be recognized as one such mobile marketing partner.”
To join the programme, companies have to complete a rigorous evaluation process designed by TUNE. This evaluates a company’s ability to adhere to best practices on both technical and practical requirements.
“The TUNE Certified Partner Program establishes and furthers industry best practices for mobile marketing,” said Ryan Buma, Chief Commercial Officer at TUNE. “GlobalWide Media has demonstrated its commitment to providing mobile marketers with the utmost level of transparency, service, and value, we’re pleased to welcome them to the program. I applaud their commitment and dedication to helping mobile marketers, and the industry as a whole, succeed.”
The programme was established in 2015 to help boost industry advertising standards for mobile marketers and promote greater transparency. Each year, TUNE performs on-demand certification compliance reviews to ensure all existing clients are meeting the programme requirements.
In addition to joining the programme, GMW partnered with TUNE’s HasOffers platform to offer unique data insights into user acquisition and engagement.