Mobile marketing firm Glispa today launched a brand new performance-led social influencer network for mobile acquisition. VOLTU has been created to drive app installs and brand awareness by connecting advertisers with thousands of influential content creators worldwide.
VOLTU app promotion
With influencer marketing proven to be effective at engaging consumers, VOLTU aims to establish advertising trust. Mobile users in particular are finding it easier to trust other consumers when consuming content.
The platform focuses on performance, based on a comprehensive advertising technology platform with global reach into tier one markets and emerging markets including BRIC and LATAM regions.
VOLTU is now officially available following a series of beta tests. It already has over 30,000 social influencers across its network and 3,500 apps for promotion. Influencers have between 10,000 to millions of followers which can apply and run campaigns on the VOLTU network.
Samantha Turner, Commercial Director and VOLTU creator/ambassador, says:
“With VOLTU we address inherent mobile ad industry challenges including advertisers’ needs for transparency and fraud protection, ever-diminishing user engagement with banner ads, and the rise of ad blockers. We offer our advertising clients a hyper-native solution, leveraging trusted authorities in their topic areas (e.g. gaming) to drive high-value user acquisition and brand awareness at scale.”
It acts like a self-service platform for Social Influencers through simple campaign management, ensuring that influencers get paid for the creation of posts and content that fits with their followers.
It taps into some well-known social channels to reach global audiences more effectively. Local influencer partners can also create authentic content across country-specific platforms such as AfreecaTV (Korea), Douyu (China), VK (Russia) and NicoNico (Japan) and many more.
Glispa says that VOLTU is like a natural extension to its own Performance Network offerings, which the company has been working on to innovate over the last eight years to drive mobile app user acquisition. Glispa has been running bespoke social influencer ad campaigns for three years with clients such as Square Enix and Youzu.
The VOLTU platform hence is based on much of the same technology that Glispa has been building over the years. It also includes tracking and attribution features, campaign management, reporting and analytics as well as quality optimisation and fraud analytics.
Gary Lin, CEO and Founder, Glispa, adds:
“Glispa Global Group is employing its 8+ years of performance DNA, proprietary technology and unprecedented global reach to make this incredibly valuable delivery method viable for all marketers. VOLTU connects advertisers with thousands of influencers worldwide to promote apps, drive installs and develop stronger customer relationships or lifetime value.”