Monetisation has become a key topic among app publishers who have realized that it’s about more than just revenue streams – the user experience has become a key focus as part of the marketing strategy.
Now, Gimbal, an enterprise-grade mobile engagement and location intelligence company, has rolled out the public beta of its new Proximity Data Platform (PDP). For mobile app publishers who already use Gimbal’s SDK the tool can be accessed for free to visualise their audiences and learn more about them. Ultimately, that helps them monetize their anonymised, opted-in data via partners including The Kochava Collective and Unacast. Among those clients who are already using the Gimbal PDP for revenue growth and consumer engagement are Perfect365, Scanlife and SnipSnap.
Gimbal launches Proximity Data Platform
Paul Cheng, Senior VP and GM of Marketplaces, Gimbal, says:
“Mobile app publishers today are finding it difficult to generate, monetize and operationalize valuable proximity and location data, while doing so in a way that delivers an ideal experience to the most demanding users and maintaining user privacy and mobile best practices. The combination of the new Gimbal Proximity Data Platform, Gimbal’s superior technology and our experience with blue chip enterprise customers and marquee brands give our PDP publishers the confidence and knowledge that their location data is robust, accurate and secure.”
The Proximity Data Platform goes beyond traditional geo-location insights by including the indoor and outdoor journey of a user, adds Vincent Hsu, Director of business development for Perfect365.
Charles Manning, CEO, Kochava, praises:
“Kochava is excited to partner with Gimbal as a data partner in the Collective and expand its mobile audience targeting capabilities with first-party proximity data. Unlike current data providers leveraging DSP bid-stream data and server-to-server integrations with app publishers, Gimbal’s PDP provides direct, verifiable, first-party, proximity data leveraging their state-of-the-art SDK, including unlimited polygonal geo-fencing and industry-leading Bluetooth beacon technology.”