Digital marketer, ClickDealer, and mobile app marketing platform, MobAir, have just come together to establish the Global Digital Marketing Group (GDM Group) – a digital performance marketing company.
GDM Group’s mobile monetisation solution
Global Digital Marketing Group focuses on engaging online solutions for brands and agencies. As part of its product catalogue it offers a mobile monetization and user acquisition platform, performance marketing, media buying and video advertising.
Underperformance of advertising is a serious problem among marketers who lose billions of dollars each year due to weak ad performance.
Together, the companies’ latest venture aims to provide a flexible integrative solution alongside solid analytics.
ClickDealer and MobAir continue to run as independent providers within GDM Group and offer support to customers.
In addition, they have rolled out the GDM Group Video division which focuses on placing video ads across relevant high volume portals to drive better customer lifetime value.
Dmitry Atamanyuk, CEO, Global Digital Marketing Group, says:
“With a full set of digital media solutions intended to drive revenue and increase brand awareness, Global Digital Marketing Group will deliver improved customer engagement and lifetime value to our customers. In the coming months, we will further unify advertising efforts worldwide, giving marketers more opportunities to reach and engage their customers without the stress that typically comes with navigating the digital media landscape.”
The full capabilities of GDM Group will be introduced over the coming months. The company says that publishers and developers can also look forward to a more cost-effective solution alongside precise targeting capabilities and access to other campaign tools.