Advertising firm FitAd, which specializes in the health and fitness sector, has announced a new advertising platform designed for mobile and wearables. Aimed squarely at its core audience, FitAd wants to take advantage of the growing level of interest in mobile fitness apps, a segment which research has shown is growing 87% faster than the overall app market.
The company matches brands with mobile users who’re passionate about fitness and outdoor pursuits, and uses a system called Moments to link advertiser’s messages with key user achievements.
Mort Greenberg, founder of FitAd, had this to say on the platform’s launch:
“We’re creating the ad market for mobile’s next tidal wave – health, fitness, and wearable technology. FitAd capitalizes on Moments, which mark the start, completion, or achievement of an important milestone within a fitness and health app or website. At these moments, it is appropriate to match advertising to the Moment so brands can acknowledge, recognize, reward, or challenge users.”
FitAd’s platform provides marketers with an SDK, a private advertising marketplace, and what it calls “unique seasonal and event driven sponsorship opportunities.” Based in New York, FitAd has access to 50 million monthly uniques, and 1 billion screen views.