Facebook acquires positive social polling app tbh

Anne Freier

In Mobile Advertising

October 17, 2017

Facebook has acquired tbh, the social polling app which focuses on rewarding users who  answer polls anonymously.
To date, tbh has reached five million downloads and the app has around 2.5 million daily active users. The app focuses on positivity and lets friends ask nice questions about each other. The people who gave the answer remain anonymous. Tbh hopes to improve the mental health of predominantly teenagers this way.
Indeed, whilst much of social media has been about showing off and competition, tbh is all about kindness.
Overall, there have been one billion poll answers since the app launched in October 2017. Needless to say it’s a rapidly growing app.
As part of the deal, all four co-founders of tbh will join the Facebook team as formal employees.
In a blog post, the company said:

When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions. Most of all, we were compelled by the ways they could help us realize tbh’s vision and bring it to more people.

Together with Facebook, tbh will be able to scale much faster. Given the social media giant’s expertise, there may also be some additions to the app that could improve or spice up functionalities in the future.
The app remains free to download across app stores and the branding will also be the same.