Everyplay’s SDK becomes a major force in its own right after integration with Unity

Tony Myers

In news

January 5, 2015


The Applifier/Unity integration earlier this year is proving to be a good move for both parties as Everyplay’s SDK, which adds replays to mobile video gameplay, has been integrated to over 300 titles so far. Everyplay’s new community now allows for UI customization/skinning, better developer tools, and a new API/backend. The SDK is available on Unity 3D, Cocos2d and iOS and there is a new build for Android which was released last month.

As the popularity of Amazon’s Twitch has shown, community is the name of the game on game platforms where players check into the live streaming site to watch other gamers at play. When a gamer executes a smart move they can tap the device’s record button, select the pre-recorded footage and share it either on Everyplay’s own video network or on social media sites such as Facebook and Twitter. Everyplay uses both official iOS /Android SDKs as well as built-in device functionality to capture the game’s video and audio as it’s played. Its software gives developers a way to acquire new players and increase retention for free. Players can record, share, and discuss their great moments in gameplay.

Before the Unity acquisition of Applifier earlier this year, the Everyplay Replay service had attracted 6 million registered users and claimed it was adding more than 1 million new players a month. The integration with Unity will not exclude other platforms as Everyplay will continue to offer its SDKs seperately alongside Unity products.  

Everyplay SDK provides developers with a way of adding video replays to mobile games


Developers will know of Unity through its awesome games development engine that allows you to build a game once and run native versions, with minimal code changes, on a stack of platforms such as Mac, Linux, iOS, Android, Windows Phone, Windows and even BlackBerry, when people used BlackBerrys, that is.

The Everyplay tie-up makes it an ideal fit as its SDK already worked on Unity and as Unity CEO David Helgason told Techcrunch when the deal was announced that by adding replay/video sharing support it was “a matter of clicking a checkbox”. Another neat feature for games developers is that Everyplay’s video recording system doesn’t slow down the game’s performance because it uses the smartphone chip to encode video when shooting with its camera. The chip is fairly dormant when an owner is playing a videogame so the replay encoding is transcribed to it leaving the device’s CPU/GPU to run the game relatively hassle free. Applifier’s video ad network, GameAds, which allows developers to make some cash from non-paying subscribers by running video ads, was also part of the Unity deal.

The Everyplay Replay service competes directly with companies such as KamcordYou can find out more over on the Unity profile in our directory.