€3m seed funding for new app-only supermarket Crisp

Ben Heathcote

In App Deals. November 18, 2018

Crisp, a new app-only supermarket, has officially launched its service in the Netherlands after securing €3 million in seed funding. The money came from “renowned” Dutch entrepreneurs and private investors.

Founded by Tom Peeters, Michiel Roodenburg, René Bink and Eric Klaassen, Amsterdam-based Crisp is an online supermarket for fresh products. The shop stocks products from more than 200 farmers, growers and makers and is on a mission to make better quality food available to more people with its app.

Peeters co-founded Westwing, the successful international e-commerce business that recently IPO’d in Frankfurt; Roodenburg has 10 years of experience at international food retailer Ahold; Bink founded a nationwide wholesale platform for local fresh produce; and Klaassen founded digital strategy advisory BLOOM, where he was responsible for growing some of the Netherlands’ leading apps and digital platforms.

Tom Peeters, CEO at Crisp, said:

“As a father of two young children, I know the challenge of getting fresh, good and healthy food on the table every day all too well. With Crisp, our mission is to make better quality food accessible for more people. We see people change not only the way how they shop, but also what they shop. The source of food is rising in importance.

Sustainably grown produce saw an increase in sales of 25% in 2017 alone. We build a business we want to proud of. Our company values speak to a new breed of talent. Since our start in the spring of 2018, we hired over 30 highly skilled people from backgrounds as diverse as Ahold, Spotify, HelloFresh, Adyen, Bloomon, McKinsey and the Royal Marine Corps.”

The €3 million in seed capital is the highest in the past three years in the Benelux, according to startup database Dealroom.co.