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Launching and Marketing Apps Across Europe In this report, Eugene Stipp from Yahoo!, Thomas Sommer from AppLift, and Ozgur Tohumcu from Ericsson share their experiences and advice of releasing apps across Europe. Some of the key points included in the report are: A list of... Accepting Payments In Your Mobile App The mobile payments industry will double its number of customers in the next four years. With this in mind, the ‘Application Developers Alliance Mobile Payments Working Group’ has created a ‘best-practices’ guide to help app developers surmount the challenges they face from... The DNA of Successful Media and Entertainment Apps The Application Developers Alliance Media & Entertainment Working Group has released a new guide, ‘The DNA of Successful Media and Entertainment Apps’, to arm app developers with the tools and knowledge they need. App developers will learn the following: The variables... Going Native: The Future of Mobile Advertising The Application Developers Alliance Business and ‘Revenue Working Group’ has created its new best-practices guide, ‘Going Native: The Future of Mobile Advertising’. With this new guide, app developers and mobile marketers will learn to: Distinguish and define the concept of native... How Big is the Mobile Marketing Opportunity? MMA has released new research results on the ROI of mobile and its optimized spend. The research suggests mobile publishers and advertisers in the mobile marketing world are not maximising the powerful and growing platform. The new research does the following: App...