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Open Mobile Summit: State of the Industry It’s hard to keep up with the new ways that brands are engaging with their consumers and how they’re accessing information – and even harder to predict what the future holds. But help is at hand. Our friends at... The Definitive Guide to Qualitative Analytics There’s a “new” type of app analytics on the scene, and it’s taking the mobile ecosystem by storm. Stay ahead of the pack and learn all about how qualitative analytics can improve your app. This ebook will cover the... The Ultimate App Store Optimization (ASO) Cheat Sheet by AppTweak App Store Optimization (ASO) or “Mobile SEO” is crucial to get your app known. Although it is not rocket science, ASO can be very challenging, especially when it comes to keywords research. Hopefully, various tools like AppTweak can help... Global Internet Industry Research – Brazil Part 2 The Global Internet Industry Research – Brazil Guide Part 2 focuses on Brazil being the world’ s 11th and Latin America’ s biggest game market. The white paper covers the following: Discover the key information about internet usage in Brazil Find out the... Global Internet Industry Research – Brazil Part 1 The Global Internet Industry Research – Brazil Guide Part 1 focuses on Brazil being the world’ s 11th and Latin America’ s biggest game market. The white paper covers the following: How Brazil, the biggest ad market in Latin America will reach 10.4... The Path to your App’s Success: Release, Analyze, Optimize, Repeat! The success of your app relies heavily on how you go about every step of the process, from release to optimization. The topics covered include: How to prepare prior to releasing your app How in-app analytics helps you gain insights... Why Mobile App Testing is Important to Your App’s Success The success of your app relies on thorough testing to reveal the friction points in the mobile user experience. In this ebook the following topics will be covered : Which testing elements should be included to create a comprehensive mobile... Key Metrics to Measure for Optimizing your App We bring you the key metrics we identify as necessary to monitor in the areas of Acquisition, Engagement and Outcome, that will empower you to maximize your app’s true potential. This ebook will discuss the following: Importance of using metrics... Mobile UX Design: Top Mistakes to Avoid Your Mobile UX design needs to STAND OUT in the app market. Here are the top 5 mistakes to stay away from in order to keep your users happy. In this ebook the following topics are covered: Mobile UX designs that... Using UX App Analytics To Refine Your App’s Onboarding Experience The mobile onboarding experience is critical to your app’s success. Learn how UX app analytics can optimize the onboarding experience and improve user retention. This ebook will cover the following : The right and wrong ways to onboard your app’s... App Crash Research: Is your App below or above the Appsee Benchmark? App crashes are one of the biggest culprits of app abandonment and poor reviews. Assess how your app’s performance compares to trends from Appsee’s extensive research on over 500 apps. The data in this report was aggregated from over... The Ultimate SDK Guide for App Optimization Software Development Kits (SDKs) are at the core of any successful mobile app. However, it can be a long process to research and review all of the options out there. This guide aims to make your life more simple.... The Performance Marketing Guide 2016 PerformanceIN’s Performance Marketing Guide 2016 offers a rundown and campaign-building tips for marketers working across a range of disciplines. The guide features over 100 pages of content and covers the following and more: Affiliate marketing Attribution Paid social Email and... Why You Should Care About Deep Linking Deep linking has been around for a few years, but many people still struggle to understand its potential value on their business. This eBook looks at deep linking from a high-level to explore how deep linking can drive sustainable... Consumer Behavior on Ecommerce Mobile Apps This report by Jampp covers consumer behaviour trends across the following mobile app categories: classifieds, fashion, food delivery, taxi, and travel. The report finds the following: Up to 88% decrease in consumers’ attention span year over year 52% of... 10 Hacks For Better Mobile Marketing 10 Hacks for Better Mobile Marketing was created to make sure that you and your team are doing everything you can to hit your KPIs. Whether you’re a developer or a marketer, these hacks can be used to grow... How to Make Money from Your Traffic We at Blackfox are always on a quest to help our affiliate partners to be more efficient and make more money with their traffic. On the infographic, you can see below, we highlight a little known information about non-targeted... The Chinese App Publisher Landscape Here’s our guide to the country’s top app publishers, by revenue. For companies or studios interested in breaking into the Chinese app market, there are approximately 250 app publishers in China, 50 of which are big players such as iDreamSky,... Life Time Value of App Users App developers have their work cut out for them when it comes to determining the ultimate value of their apps, but often do not place customer lifetime value first. In this Ebook guide app marketers will learn the following: The importance... United States App Publishers Guide Breaking into the US market is a huge challenge, but it can be done. Using latest revenue research, here is our guide to the top app publishers in the United States to give you an idea of the scope...