Launched in July 2016 the location-based augmented mobile game Pokémon GO has broken all previous records of popularity of any mobile game on both Apple’s App Store and Google Play market.
Developed by Niantic, Inc, the free-to-play game series uses real-world locations such as the Hokkaido and Kanto regions of Japan, New York, and Paris as inspiration for the fantasy settings in which its games take place.
Pokémon Go is one of the most used and profitable mobile apps in 2016, having been downloaded more than 500 million times worldwide. It was credited with popularizing location-based and augmented reality gaming, promoting physical activity, along with helping local businesses grow.
To appreciate the scope of the phenomena, this special report looks at the multiple facets of Pokémon GO to date, examining the facts and figures behind the popular app.