Consumer Behavior on Ecommerce Mobile Apps

Consumer Behavior on Ecommerce Mobile Apps

Jampp - We are a data driven demand-side platform

This report by Jampp covers consumer behaviour trends across the following mobile app categories: classifieds, fashion, food delivery, taxi, and travel. The report finds the following:

  • Up to 88% decrease in consumers’ attention span year over year
  • 52% of push messages are perceived as annoying distractions
  • Retargeting campaigns drive at least 2x as many purchases as User Acquisition campaigns