Dos and Don’ts for Interstitial Ads

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Partner Post - YeahMobi - Monetize your advertising inventory

Posted: July 28, 2015


Mobile native advertising is helping app developers increase revenue, and helping advertisers to better reach audiences on mobile devices. The ad formats available are shining a light on the path to mobile internet business growth, and recent developments in mobile native interstitial ads have helped entrepreneurial app developers maximise revenue. So for app developers looking to increase revenue from ad displays, what are the best ways to optimize interstitial ad displays? And how can mobile native interstitials help drive more revenue?

Here are the key DOs and DON’Ts for implementing mobile interstitials. Whilst tips and guidance on native advertising are getting covered more and more in tech media, mobile native ads need a bit more exposure. Where native advertising (as a form of branded content) revolves around advertising via media channels like Buzzfeed, mobile native advertising is about fitting in with the myriad app formats and functions available. The two are quite distinct. So here are some tips for app developers looking to get the most from monetizing their app with interstitial ads.

YeahMobi interstitial ad format



Test, test, test, refine and test some more.

Running A/B testing on interstitial displays in your app will help you optimize ads for your audience, and ultimately increase revenue. It seems obvious and sounds easy, but it does take time. Putting in the effort to make sure your app is displaying ads that do well can pay dividends. At the same time, if users are clicking on one ad more than the other then it means they like that advert more. If you can increase the CTR on your ad displays, then it means you are showing things that users enjoy and you are more likely retain those users and increase revenue in the long run.

A/B testing is crucial when using interstitials


Get the timing right.

Mobile native ads should blend in seamlessly with your app, and for interstitial ads this means timing ad impressions at moments when they can best engage the user. Think about your app from your users’ perspective. If they have a moment when they are concentrating on the app’s core functionality, such as a high-point in a game or clearing files in a cleaner app, an interstitial could be distracting. But if a user has a moment of rest in an app, such as when waiting for a new level in a game to load, or a mobile web page to load, displaying an interstitial can help fill the void. Think about when you, as a user, might be happy to see an ad.

Make visually appealing ad formats that match your app.

Just as timing ad displays right helps them blend into the apps flow, get the appearance right on the interstitial format can help the ad instantly seem like a formal and legitimate part of a great app. Mobile native ads work so well because they send only advertising information and links into the coding of your app, so that you can package information and format ad displays in accordance with your own app’s style. And your users like your app’s style, right? So it’s worth taking the time to really hone ad formats so that they look like part of the already appealing style. For example, if your app uses loud colours and exciting visuals, think about putting fun and bright borders around the ad, or alternatively if you app is more demure then think about how ads could be displayed in a subtle box. Displaying smoothly styled interstitials can also ensure that the ads seem legit, which in turn can make your app seem credible and highly professional to new users.


Settle down with one ad display setting.

When you integrate with native interstitials, you will face myriad options for what category of ads you want to display, not just ads for games but for categories like health and fitness, shopping, education and lots more. You can also enter details about the audience that you are likely to target based on information like age range, interests and location. These options offer huge potential for optimizing you ad display to improve relevance for users, interest and ultimately revenue for you. But once you’ve found the right ad display, it’s still important to remember that tastes change. Although native ad platforms generally automatically cap the number of times any one ad can be displayed, it can still help boost interest if you explore some related, alternative ad display settings. Users that see new ads with a greater variety of products (within reason) are more likely to be curious and engage with the ads.

Integrating with mobile native interstitials

Overload your app with interstitials.

Timing is everything when it comes to interstitial ad displays, so it’s important not to get it wrong with your users. More specifically, don’t time your impressions wrong by showing too many ads. Mobile native ads are committed to advertising to users in a natural way that fits the app’s form and function, so avoid rigid, time-looped ad displays where ads display every few seconds. With native interstitial apps, it’s best to focus on the app’s natural pauses and breaks on the user’s journey. For example, if you have a puzzle game with levels, it would be natural to offer the user breaks in between levels. These gaps provide the user a chance to rest and readjust, and can be an opportunity to display an ad that can engage users in a way that helps them rest. Showing interstitials on a timed loop in this sort of app is sure to infuriate and lose users.

Lastly, don’t start or end the user’s journey with interstitials.

Just as timing interstitial ad displays in the app is important to optimizing user experience, avoiding interstitial displays when users launch or leave an app can make the app smoother and avoid bother with app stores. In fact, app stores are now putting in regulations against apps displaying ads at launch and exit. Displaying an interstitial, modal ad outside of an app is a policy violation for apps on the Google Play store. To avoid getting into hot water with the app store, its best to ensure a top-quality user experience by ensuring interstitial ad displays are well within the app itself. Besides, well-timed ads displayed within the app are likely to get better CTRs and drive more revenue because they give the user a better experience and keep users coming back.

There are many options for what category of ads you want to display


Mobile native interstitials have the potential to offer huge benefits to users, advertisers and developers. They offer users a better experience if timed right, they offer advertisers more attention and better ROI and for developers they offer better revenues. But integrating interstitials can mean a walking a fine line. If you carefully avoid some of the pitfalls and succeed in areas that work well then you can optimize the way your app drives revenue, and boost your own business.

YeahMobi is a mobile marketing leader with a unique mobile native ads platform. You can find out more here.