“Offering 24*7 dedicated services has led to an economic revolution around the world. The touch on a smartphone screen fulfills every demand of users faster than ever before.”
This transition in business has been phenomenal. First the Internet, then eCommerce websites, then mobile swiftly took over the traditional business strategies and now it’s On-demand Economy– a business model disseminated by Uber made high strides in Silicon Valley.
Today, the world is imbued with a number of on-demand startups that promise instant delivery of goods and services, just through the tap on a mobile screen.
There is no denying that on-demand economy will transform the way people transact or use services- since it is already happening.
Think Uber, Think Airbnb, the services that invade through the business environment and how they bring an untold ease to customer’s life using smartphones.
Consumers have embraced the trend comprehensively. The rise in the number of smartphone connected users, location-based services, secure checkouts, instant deliveries are few technological advancements that have strengthened on-demand economy to a greater extent.
It has led to an always- connected, always-on global economy, revolutionizing the way we have been doing business before. It’s the emergence of a more convenient and more accelerated business, where consumers are served on demand anywhere, anytime. Supply and delivery are becoming much more efficient and faster and excellently layered on top of existing infrastructures.
But not every startup can adapt to on-demand ecosystem. Why? Because it’s not just about going online.
What’s more challenging is- to create a business model that is much more scalable and gratifies the customer needs in a more integrated manner.
These days, consumers are not willing to download 50 apps to perform 50 different activities. Considering this, the smart on-demand leaders have developed business models that combine as many services as they can in a single app, providing far more efficient services.
A perfect example here is Zomato – the largest platform to find best restaurants, bars, café in your city.
The team at Zomato has combined a lot many on-demand services in one application. Since you are searching for a luscious eatery, the app also provides you with a cab facility to reach there and Google Maps to locate the café you choose from the list. They have improved the app by integrating on-demand services like Uber and Google Maps with Zomato, offering much more convenience, comfort and satisfaction to users.
By and large, this indeed is a productive business model for app companies and business groups as they get multiple, big opportunities for business growth and increase their net revenue. By building a digital mesh of on-demand delivery services, brands can collaborate with non-competitive business and add value to their own ventures.
Eventually, the on-demand economy has spawned more trustworthy and connecting consumer-supplier relationships as retailers allow consumers to completely personalize their buying experiences and rate the services later.
Ultimately, the aim is to provide fastest and most affordable on-demand delivery services (using technology) to the global audience.
On-demand Economy for Employees
A completely different development as a result of on-demand economy has begun within the organizations- between employees and employers. It has brought new modes of working into offices, which again have surged work flexibility for employees. They feel more content with the introduction of Bring Your Own Device (BYOD) and Bring Your Own App (BYOA) and other enterprise mobility management models.
To fulfill the urgent requirements of clients and deliver work anytime as per their availability, many employers now allow their employees to work from anywhere and on any device (on their personal laptops, tablets and smartphones provided they are validated for any organizational data outflow).
Thereupon, the project teams are enjoying the freedom of performing their everyday tasks on their own devices, which has developed more faith towards the organization as they realize that how strongly the company believes in them.
All things considered, on-demand economy is helping consumers, users and everyday audience with faster communication, quick deliveries, round-the-clock services, comfort of buying a product or using a service through a single tap on their smartphone and a purely personalized experience.
Consequently, it is also benefiting enterprises and business owners to connect better with their consumers, provide them a memorable user experience and finally, generate high ROI, better conversions and more business value.
However, offering on-demand services is not an overnight process that has been adopted worldwide, but it’s fitting in with time and will be more sustainable, more reliable and more acceptable in the years to come. So, it’s wholly a positive change in the world, not leading to any disruption in the society, among retailers, brands and users.
We are being extensively empowered with on-demand economy- soon every service we need, every purchase we make, every destination we go and everything we demand will be quickly available through the tap of a button.