Crossy Road developers make $1m from in-app video advertising

Andy Boxall

In Mobile Advertising

January 19, 2015

Mobile gaming technology company Unity has said its video advertising campaign used in Hipster Whale’s hit game Crossy Road, has so far netted the developers $1m. The game features 15-second video ads for other games, which players can watch to earn virtual currency which can be spent in Crossy Road.
Launched for iOS in November 2014, a release on Amazon’s Appstore and Google Play quickly followed. The video ad campaign is the same across both mobile platforms. In an interview on Unity’s website, the Hipster Whale team said monetisation was always an integral part of the free game’s design.
Matt Hall, one half of Hipster Whale, said:

“We wanted it to be free, so that everyone had a chance to play. I played Disco Zoo and thought that video ads were a really good way to earn money without getting into people’s faces. We just needed to figure out a fun reason for players to watch them.”

Hipster Whale’s other driving force, Andy Sum, added:

“We didn’t want any consumable purchases, we wanted to do something that everybody could pay a little bit for if they wanted to, but where it wasn’t necessary to keep paying.”

Sum also commented on how easy it was to integrate Unity Ads into the game, saying it worked straight away, without any instability sometimes associated with plugins. According to a report in The Guardian, Crossy Road on iOS was downloaded 10 million times during its first month on release, and a million times over its launch weekend in Google Play.
Unity Ads features in our list of the top 10 mobile advertising networks specialising in mobile and in-app video ad campaigns.