Cheetah Mobile partners with Carnegie Mellon University to find innovative mobile advertising techniques

Anne Freier

In Mobile Advertising. September 21, 2015

Cheetah Mobile has partnered with Carnegie Mellon University to research innovative mobile ad techniques which focus on increasing the user experience. As part of the move, Cheetah Mobile will sponsor the flagship practicum course for the Information Networking Institute (INI) Master’s program at Carnegie Mellon’s Silicon Valley campus this semester.
Cheetah Mobile partners with Carnegie Mellon
Sheng Fu, CEO, Cheetah Mobile, says:

“I’m thrilled that our company has the opportunity to join with Carnegie Mellon for new perspectives in mobile advertising. The university and its students will be a great asset in tackling the challenges being presented by the mobile industry.”

Advertising as a method of monetisation has presented challenges such as displaying and creating engaging ads on small devices. Together, Cheetah Mobile and Carnegie Mellon aim to help the next generation of entrepreneurs monetise their software and ideas, whilst keeping the mobile user happy by providing a smooth in-app experience.
Arther Wu, Cheetah Mobile’s Senior Director of Monetization and Business Operation, will offer mentorship for the INI Practicum team. The project is being supported by CMU Alumni, GM of Cheetah Mobile Taiwan Agency David Wu and Cheetah Mobile Business Development Manager Wade Brogdon. He says:
arther wu cheetah

“It’s great to get to work with Carnegie Mellon’s talented students. CMU has assembled an amazing team and I’m confident they’ll come up with some terrific results from Cheetah Mobile’s advertising intelligence. The Cheetah Ad Platform values advertising performance the most and our ultimate goal is to have the best performance with the lowest cost by leveraging our big data from cloud computing.”

Cheetah Mobile has almost 500m active mobile users per month and unveiled its Cheetah Ad Platform in June. It has since been promoting the platform with events in India, US, UK, Indonesia, Taiwan, Russia, and Brazil.