Category Archive: user-acquisition

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Digital engagement company Mobiquity has formed a partnership with Insert, which specializes in in-app marketing, to provide app developers with a way to better engage with customers; either through a complete new app, or enhancements to an existing one. Insert and Mobiquity have formed a partnership Mobiquity will continue to provide the app development and strategy, while through the Insert platform, the app owner can add new features to it — anything from short messages to view and surveys — without the need to code them in, or submit the app for approval. Shahar Kaminitz, Insert’s CEO, said: “Mobiquity builds apps that – from the first stages of design – put the customer front and center. Apps are dynamic rather than static, and Insert’s technology

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App Annie has come up with a new tool for developers and marketers requiring more data to assist in making user acquisition campaigns more successful. It’s called Marketing Intelligence, and it gives a deeper look at app store optimisation, providing advice on the best use of marketing budgets. App Annie has launched Marketing Intelligence In addition to finding new ways of increasing app discoverability, Marketing Intelligence users gain insight into the best ways to use galleries, effective keywords, and a glimpse at how competing apps are employing ads and other tools. The platform also keeps track of all creative work, and network partners in a single spot. Bertrand Schmitt, App Annie’s CEO, said: “As every business expands into mobile apps, App Annie is evolving its

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Depending on which category your app is in, the user retention rate may vary dramatically, according to data shared by app analytics experts at SurveyMonkey Intelligence. Additionally, it also illustrates the difference between the average median engagement value, and those that occupy both the top 20% and bottom 80%. App engagement data shows how often an app is used each week In an entirely unsurprising turn of events, it’s weather apps that manage the highest retention rate and the lowest amount of time spent in an app per day — topping three times per week, and less than 100 seconds each time on average. However, look more closely and you’ll see the most popular weather apps still capture a users attention in a strong way,

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Mobile engagement platform Urban Airship says the traditional marketing funnel approach to user acquisition and engagement is out of date, and has come up with an alternative called the “Mobile Engagement Loop.” The idea is the funnel has an obvious end point, while the loop continues to assess growth and opportunities to re-engage with users. Urban Airship’s Mobile Engagement Loop Following the app download, there are four stages in the loop — onboarding, conversion, retention, and finally re-engagement. The loop makes it easier to visualize the engagement lifecycle, and is designed as a single exercise, rather than individual stages. Urban Airship writes: “Successful mobile engagement does not follow a traditional funnel approach — viewing your customer’s journey through the mobile engagement loop will ensure a

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Well, if you are thinking that launching your mobile app in the app store is all you need to do to draw in a good number of downloads for your app, think again! While there are plenty of apps offering same products or service like your app does, making your app go viral won’t be an easy task. Guide to drive app downloads and generate virality Various ASO (App Store Optimization) strategies like selecting right app name, correct app indexing, putting best screenshots or previews of the app and optimizing app content for the right keywords are certainly potential ways to grab users’ attention and expand user-base of your app. But if you are dreaming of viral success, you need to look beyond ASO strategies!

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Mobile video advertising and content is soaring in 2016. It’s predicted that mobile video viewing will surpass desktop video this year. And, the latest figures reveal people spend on average 39 minutes a day watching video on mobile devices, compared with 24 minutes watching videos on desktop. If you’re an app developer looking to earn money from mobile advertising, or acquire more users, then mobile video advertising could be a smart strategy. An IAB survey suggests programmatic buying for digital video will continue to rise, presenting huge opportunities for app developers. Programmatic buying for mobile video is expected to reach 41% in 2016, up from 26% in 2014. As a result, many mobile ad networks and platforms are planning to expand their video capabilities. Some

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Thomas Kriebernegg can look back on over 10 years of experience in Online Marketing and 4 years of experience in App Marketing. End of 2015 he teamed up with Christian Janesch and founded his second company appers gmbh. They are developing an app marketing software solution called App Radar. Do users find your app? According to Google and Apple, there are already more than 3,1 million apps available for download in the leading app stores as of July 2015. Competition is high, especially for new apps. So you should ensure, that users find your apps better than those of your competitors. This means there is no getting around some app marketing strategies. App Store Optimization is an alternative to highly expensive paid app downloads. The iTunes App Store

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Video advertising helped fashion app Shapely reach 10,000 app installs over a two month period, resulting in a giant 3000% increase in purchasing events, compared to other ad channels. This impressive performance has been revealed by MoPub, after the Twitter-owned mobile ad tech company created video ads for Shapely, for a campaign run by demand-side-platform Appreciate. Video ad campaign increased Shapely app’s installs, searches, and purchase events Shapely wanted to ensure people who downloaded the app understood what it offered, therefore gaining higher quality users. Appreciate decided to use MoPub’s video ads to get the app’s message across. Inbar Chap, Appreciate’s chief business officer, said: “If users don’t grasp the concept of the app from the ad, there could be a misalignment between what consumers

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What makes a good mobile user acquisition strategy? It’s a complex topic and one that can leave you scratching your head and wondering what really matters when it comes to the latest app marketing trends. You may be considering which ad networks to try, which app distribution platforms to use, or even which analytics tools will give you the best audience and competitor insights; all with the ultimate goal of getting better users for less money. Yet, there are two things that remain consistent: the need to understand who you’re targeting and how to reach them. In the words of Fiksu, who abandoned their Cost Per Install (CPI) Index this year, “measuring downloads can be easier and faster but the true metric to worry about

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Just because users of your app haven’t been active after weeks or months, doesn’t mean they aren’t coming back, according to data extracted by mobile analytics company Adjust. To establish if users who had not opened an app for a long period of time had gone forever, it examined how many user records would be duplicated if inactive user data was purged from its system. Adjust shows a percentage inactive users will return to apps The results may surprise you, because a considerable percentage of previously active users will return, even after extended breaks. It found 22% of recently active users had a 50-day break or longer on their record. This continued with around 17% having a 60 day break, and 10% at 90 days.

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