Category Archive: Uncategorized

Jamie Giggs

In Uncategorized

January 24, 2017

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Avazu Holding Founder & CEO Yi Shi (in the middle) toasting with other executive managers of the company ‘Rock the World, Rock with Us’ was Avazu Holding’s 8 Years Anniversary theme and it was held in Shanghai, China. More than 400 staff members from Avazu Holding Greater China got together to celebrate this wonderful moment. The dishes were very delicious and the shows were wonderful. Additionally, it was our honour to have some brilliant guests here at the party, and Avazu Holding CEO & Founder Yi Shi delivered a keynote speech titled ‘Fighting for the Dream in the Past Eight Years’, which not only summarized the experiences and achievements we have gained in the past eight years, but also enlightened every staff member who has

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Anne Freier

In Uncategorized

November 28, 2016

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The mobile app market is undoubtedly getting oversaturated and ultimately that means app marketers will find it harder to entice audiences to try their new apps. A new report by Adobe has now found that most consumers seem to be rather overwhelmed with the sheer amount of apps out there and are clinging to the apps they already know. App abandonment is on the rise and installs were up a mere 6% since 2015, according to the report. Launches of existing apps however were much higher at a 24% growth over the last 12 months. For the top ranking apps, such app launches are scoring even better at a 62% increase year-on-year. Consumers show preference for known apps Source: research.adobe.com The Adobe report is based on

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George Osborn

In Uncategorized

November 8, 2016

User acquisition through paid channels is a hot subject at the moment. One of the burning questions is the best way to secure ROI when you’re using some of your budget to entice people into using your app, and which channels offer the best return on investment for developers looking to spend in the paid marketing space. In this panel from App Promotion Summit London 2016, moderated by Stephanie Emmanouel, General Manager – Connected Customer Marketing at Somo, experts from a number of major players – including AppsFlyer, App Media, Calldorado and Facebook – discuss several important aspects of paid marketing from a number of different angles, as well as talking about apps that they’ve used that they just don’t think are up to scratch. Some

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George Osborn

In Uncategorized

November 7, 2016

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Sometimes looking at the way other companies deal with their app marketing can give you some great pointers to deal with your own. Whether it’s pitfalls to avoid or interesting choices they made, you’re always likely to pick something up that can help with your own marketing endeavours. In this case study from App Promotion Summit London 2016 Jamie Mcquary, Marketing Manager Digital & Social Media from Starbucks UK, and Matt Jones, Head Of Mobile Strategy from Manning Gottlieb OMD, discuss a number of factors surrounding the promotion and marketing strategies behind the successful Starbucks apps. Topics covered include: Promoting a retailer across multiple channels. The lessons both have learned and the mistakes you should try and avoid. Which metrics you should be tracking and

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Andy Boxall

In Uncategorized

October 24, 2016

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China has smashed earnings records for Apple to become the leading iOS App Store market in the world, taking a massive $1.7b over the previous three months. This is 15% more than the U.S. figure, and according to estimates, there’s a lot more growth to come. China overtakes the U.S. in iOS App Store revenue earnings The data comes from App Annie’s Q3 2016 Index report, which shows China topping the quarterly revenue charts, followed by the U.S. at just under $1.5b, and Japan at around 1.25b. Until China’s sudden increase in revenue this quarter, the U.S. had been leading the chart, and had done so since 2010. It’s predicted China’s App Store revenue will continue into 2020, and said the growth primarily comes from games,

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Andy Boxall

In Uncategorized

October 14, 2016

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The growing importance of mobile devices in healthcare has been highlighted in a small survey of family physicians, conducted by medical resource company Merck Manuals, where 81% of those questions said it “changed the dynamic of office visits.” Just 220 doctors were involved in the survey, but the results are interesting. Mobile devices are used to look at medical data together with patients, according to 56% of the doctors, while 34% said patients were better prepared for their appointments because of mobile devices. More than 80% of doctors surveyed say mHealth technology is changing the dynamics of office visits However, the flip side of this is that 33% were deemed misinformed, indicating there’s a need for apps and services that provide reliable, trustworthy information. Finally,

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Ben Heathcote

In App Deals, Uncategorized

September 28, 2016

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Location-sharing app Zenly has confirmed it has raised $22.5 million in Series B Funding in a round led by US venture capital firm Benchmark. Jerry Murdock of Insight Venture Partners and earlier investors, including Xavier Niel and Idinvest, also participated in the round. Launched in January 2015, Zenly is a social networking app built for “seamless and precise” location sharing. The app, which currently has two million users in 186 countries, provides a platform for users to socialise with friends and family while simultaneously sharing locations. Location-sharing app Zenly has raised $22.5 million A portion of the proceeds from the round will go towards opening a new San Francisco office as Zenly looks to expand its global reach. This Series B financing follows a successful Series A round

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Artyom Dogtiev

In Uncategorized

August 29, 2016

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“Offering 24*7 dedicated services has led to an economic revolution around the world. The touch on a smartphone screen fulfills every demand of users faster than ever before.” This transition in business has been phenomenal. First the Internet, then eCommerce websites, then mobile swiftly took over the traditional business strategies and now it’s On-demand Economy– a business model disseminated by Uber made high strides in Silicon Valley. Today, the world is imbued with a number of on-demand startups that promise instant delivery of goods and services, just through the tap on a mobile screen. There is no denying that on-demand economy will transform the way people transact or use services- since it is already happening. Think Uber, Think Airbnb, the services that invade through the

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If you’re wondering whether going cross-platform for your app instead of native, keep in mind this statistic: the cross-platform app market is expected to hit $7.5 million by 2018, and the amount of support that Windows among others is giving to Java and other languages is increasing too. There are advantages, of course, to native applications, but a well-made cross-platform app will make the differences seem extremely small, while carrying its own advantages; the main one being that users on more than one platform have access to your product or service. There’s more to apps than the front end (indeed, the back-end is perhaps even more important in the case of cross-platform mobile applications), but in this big list we’ve decided to concentrate on resources to learn

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One of the new fields mobile apps are moving into is wearables: no longer confined to smartphones, apps can be applied to watches, wristbands and more. The challenges of developing for wearables are subtly different from standard handheld devices. While the platforms (iOS and Android) may be the same, UX and UI design are necessarily different. That’s why we’ve rounded up the best developers for Wearables out there. Some obviously coincide with “standard” app developers while others are up-and-coming companies with a specialisation in wearable technology. We’ve gone for a mix of experience and success, but the one thing that unites all these app developers is their ability to deliver a successful wearable app. We chose a selection covering a range of experience and budgets,

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