Category Archive: mcommerce

Anne Freier

In mcommerce

March 20, 2017

verto

Verto Analytics has recently taken a closer look at consumer segment “mother” to find out just what the online behaviour of new moms in the UK is compared to that of the general adult population in the country. The typical digital day for a new mother starts unsurprisingly early with mobile app usage increasing from 5am. Activity peaks at around 1pm to 6pm on apps, whilst website activity is highest in the late evening – once the babies have been put to bed. New moms are well connect. According to the findings from Verto Analytics, 96% of mothers say they own a smartphone, compared to 71% of the general population. In addition, they also own more home entertainment devices such as smart TVs (31% compared

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Anne Freier

In mcommerce

February 27, 2017

mobile mandate

Source OC&C Strategy Consultants Smartphone purchases are likely to make up two-thirds of all eCommerce by 2020, according to the Mobile Mandate from OC&C Strategy Consultants. This year, 27% of smartphone transactions were made. That figure is predicted to reach 62% by 2020. The results complement findings by Bazaarvoice that 30% of consumers are now using their smartphones to gather information about products and evaluating purchases they are making in-store. Indeed, mobile shoppers are now searching for specific information on products to view product ratings and reviews as well as Q&A. Hence, it’s becoming more important for shops to cater to consumer needs and roll out their own shopping tools and apps. One example of such an integration is The Home Depot, which has enabled

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pretapplepaydesktop

Apple Pay, the mobile payment system offered by Apple on its phones and computers, has tripled its user base since the beginning of 2016, according to Apple CEO Tim Cook. The news came during Apple’s Q1 2017 earnings call. Cook continued to say transaction volumes are also up by a massive 500% year on year, and over the final three months of 2016, “billions of transactions” were completed using Apple Pay. The mobile service is available in 13 different countries around the world. Next on the list for Apple Pay is Taiwan, where it will be supported by seven local banks, but no final launch date has been confirmed yet. Apple Pay’s reach extends past big retailers and online sites, with two million small businesses

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apple pay retail

Transactions completed using Apple Pay have grown by 50% over the past year, according to data released by analytics firm TXN. This is based on payment card information gathered from banks, some of which show Apple Pay separately from other payment methods. The payment system can be used in stores, some websites, or through a supporting app, and TXN reveals the most popular choices for Apple Pay users. HotelTonight and food delivery service Caviar are out in front when the stats look at credit card transactions in total, followed by Postmates and DoorDash, two more delivery services. Interestingly, these are at least double the transactions seen by the Apple Store itself. Apple Pay performance in retail stores For retail, it’s Duane Read and Whole Foods

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Screen shot 2017-01-25 at 9.57.30 AM

Source Regalix 83% of adults in India are now using their smartphones for shopping on sites such Flipkart or Snapdeal. That’s according to the new mCommerce Trends in India 2016 survey by digital marketing company Regalix. Generally, those aged over 24 years tend to shop more using their mobile devices compared to 18-24 year-olds. The survey also found that 53% of respondents had made a purchase from an online retailer less than one month ago. Another 27% made a purchase over the last six months. A whopping 33% said they made at least one purchase a month using their smartphones, whilst 28% even purchased once a week. Generally, men seem to shop a little more frequently than women in India (63% versus 44%). Flipkart scored

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fluent

Source Fluent More consumers are now making purchases using their mobile devices than before. Indeed, research from Fluent, the marketing platform, highlights that smartphones are now being used for a variety of daily tasks including shopping. Over half (54%) of respondents said they used smartphones most often to make online purchases, followed by desktops (23%) and tablets (14%). According to the research, 42% of Americans purchased goods on their smartphones in 2016. Overall, women scored a little higher than men when it came to mobile shopping. iOS device owners were more likely (51%) than Android (46%) owners to buy goods using their smartphones. Over half of respondents said they made 1-5 purchases from their phones, whilst 24% admitted to making 6-10 purchases during the year.

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app annie

Source App Annie Time spent within apps increased by 25% to almost 900 billion hours throughout 2019. That’s according to the latest report from market research company App Annie. The end-of-year account highlights the solid growth of the app economy, with global app downloads increasing 15% or over 13 billion downloads across the Apple App Store and Google Play stores. Almost $89bn were paid in revenues to publishers from in-app adverts and app store revenue. That’s an increase of 40% from 2015. Overall, apps generated $127bn in revenue – not deducting the 30% share the platform owners received. Revenue figures include those paid to third-party app stores as well as advertising revenues. Downloads were largely driven by China with half of the iOS App Store’s

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appsflyer

Mobile has made clear advances when it comes to mCommerce with the holiday seasons being a major focus among retailers and advertisers. According to the latest 2016 Holiday Season Review by mobile ad network AppsFlyer, app installs and app shopping activities increased between November before they dropped off just days ahead of Christmas in 2016, and continued after Christmas. Black Friday was a key moment for mCommerce on iOS (120% above the daily average in Q4) but also installs (35% above average). In addition, Cyber Monday peaked second highest (105%). The graph below clearly shows that shopping activity did progress throughout Q4 with mCommerce sales up 15% in November and 20% during December. From 21. December there’s a sharp decline of 35% in overall activity. On iOS, apps

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Anne Freier

In mcommerce

January 9, 2017

markettrack

The latest holiday shopping season has seen sales boosted across traditional retail, eCommerce and mCommerce with MasterCard predicting a jump of 19% in online sales for the entire period. Now MarketTrack has taken a closer look at the shopping high season to discuss trends in sales and marketing tactics. It says that increased traffic has driven sales and competition, with eCommerce discounts reaching new levels. During Black Friday, the average discount was 45%, compared to 42% in 2015 across all categories. During 2016, discounts outside of Black Friday were most competitive during the Christmas period. The research also tracked average daily online prices for top holiday categories over the season to find out when discounts were steepest. Product categories including headphones, home theater systems, and

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Anne Freier

In mcommerce

December 22, 2016

mobile_christmas_w1024

MobileBridge, the mobile engagement and analytics firm, has just shared some of its top tips for mCommerce and eCommerce marketers this holiday season. Check them out below. Find out how to entice mobile shoppers this holiday season Source: marketingcloud.com Grant Special Rewards for Customer Feedback Your customers deserve a little reward after sending their feedback. Whether you arrange an in-app survey, a customer poll or simply another way to gather feedback, make sure you award them. Offer a discount, points or a new status in order to incentivize their participation in customer feedback. Inspire Shoppers During the ‘Browsing’ Stage with Videos or Rich Media Users often do research via product videos/demos to make the best decision. According to Google, “on YouTube, mobile watch time for product

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