Category Archive: mcommerce

Andy Boxall

In mcommerce

April 13, 2017

juniper contactless data

Mobile contactless payment methods are expected to dramatically increase in popularity over the next few years, with Apple Pay leading the way, claiming more than twice the amount of users over rival Samsung Pay and three times as many as Android Pay in 2017 alone. The data comes from Juniper Research, which shows Apple Pay will have an estimated 86 million users in 2017, compared to 34 million for Samsung Pay, and 24 million for Android Pay. Total users will pass the 100 million mark before mid-2017, and the 150 million point by the end of the year, says the research firm. By 2021, the combined contactless mobile payment user total is expected to pass 500 million. Juniper says Apple Pay, along with Android and

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Andy Boxall

In mcommerce

April 4, 2017

Whatsapp Screens

WhatsApp is investigating the launch of a digital payment system in India, if a job advertisement and statements made by a spokesman are evidence of future plans. The messaging platform is asking for candidates suitable to be its “digital transactions lead” in India, requesting skills including an understanding of the Unified Payments Interface, and the BHIM payments app. India is home to 200 million WhatsApp users, and mobile payments are becoming more popular, due in part to the government-backed schemes mentioned above. An anonymous WhatsApp spokesman said: “India is an important country for WhatsApp, and we’re understanding how we can contribute more to the vision of Digital India. We’re exploring how we might work with companies that share this vision and continuing to listen closely

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Andy Boxall

In App Data, mcommerce

April 3, 2017

Japan browser data

Consumers in Japan prefer to use a browser than an app to access ecommerce retail websites, according to data published by eMarketer. Desktop browsers are also considerably more popular than mobile browsers. Only 37.4% of respondents to the survey used an app on their smartphone to interact with an online retailer, but 43.2% turned to the browser installed on their phone. However, a massive 82% said a desktop or laptop browser was their preferred choice. Browsers are more popular than apps for mcommerce in Japan The data comes from October 2016, and was originally collected by software developer JustSystems. It’s notable due to other research showing that Japan led the Asia-Pacific region in retail transaction share during the period, when mcommerce took 51% of all

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samsung pay india

Samsung has launched its Samsung Pay mobile payments service in India, ahead of Google and Apple launching their own similar services, Android Pay and Apple Pay. Registrations opened at the beginning of March, with a complete rollout starting in the final week. Samsung Pay is already online in South Korea, the U.S., China, and various other regions; but it hasn’t launched in the U.K. yet, where Android Pay and Apple Pay are available. India is the 14th Samsung Pay market. It operates through compatible Samsung smartphones, utilising a slightly different method than Apple and Android Pay, which does require certain hardware to be present inside the phone. Banks also need to support Samsung Pay, and in India, launch partners include MasterCard, American Express, Axis Bank,

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Anne Freier

In mcommerce

March 20, 2017

verto

Verto Analytics has recently taken a closer look at consumer segment “mother” to find out just what the online behaviour of new moms in the UK is compared to that of the general adult population in the country. The typical digital day for a new mother starts unsurprisingly early with mobile app usage increasing from 5am. Activity peaks at around 1pm to 6pm on apps, whilst website activity is highest in the late evening – once the babies have been put to bed. New moms are well connect. According to the findings from Verto Analytics, 96% of mothers say they own a smartphone, compared to 71% of the general population. In addition, they also own more home entertainment devices such as smart TVs (31% compared

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Anne Freier

In mcommerce

February 27, 2017

mobile mandate

Source OC&C Strategy Consultants Smartphone purchases are likely to make up two-thirds of all eCommerce by 2020, according to the Mobile Mandate from OC&C Strategy Consultants. This year, 27% of smartphone transactions were made. That figure is predicted to reach 62% by 2020. The results complement findings by Bazaarvoice that 30% of consumers are now using their smartphones to gather information about products and evaluating purchases they are making in-store. Indeed, mobile shoppers are now searching for specific information on products to view product ratings and reviews as well as Q&A. Hence, it’s becoming more important for shops to cater to consumer needs and roll out their own shopping tools and apps. One example of such an integration is The Home Depot, which has enabled

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pretapplepaydesktop

Apple Pay, the mobile payment system offered by Apple on its phones and computers, has tripled its user base since the beginning of 2016, according to Apple CEO Tim Cook. The news came during Apple’s Q1 2017 earnings call. Cook continued to say transaction volumes are also up by a massive 500% year on year, and over the final three months of 2016, “billions of transactions” were completed using Apple Pay. The mobile service is available in 13 different countries around the world. Next on the list for Apple Pay is Taiwan, where it will be supported by seven local banks, but no final launch date has been confirmed yet. Apple Pay’s reach extends past big retailers and online sites, with two million small businesses

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apple pay retail

Transactions completed using Apple Pay have grown by 50% over the past year, according to data released by analytics firm TXN. This is based on payment card information gathered from banks, some of which show Apple Pay separately from other payment methods. The payment system can be used in stores, some websites, or through a supporting app, and TXN reveals the most popular choices for Apple Pay users. HotelTonight and food delivery service Caviar are out in front when the stats look at credit card transactions in total, followed by Postmates and DoorDash, two more delivery services. Interestingly, these are at least double the transactions seen by the Apple Store itself. Apple Pay performance in retail stores For retail, it’s Duane Read and Whole Foods

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Screen shot 2017-01-25 at 9.57.30 AM

Source Regalix 83% of adults in India are now using their smartphones for shopping on sites such Flipkart or Snapdeal. That’s according to the new mCommerce Trends in India 2016 survey by digital marketing company Regalix. Generally, those aged over 24 years tend to shop more using their mobile devices compared to 18-24 year-olds. The survey also found that 53% of respondents had made a purchase from an online retailer less than one month ago. Another 27% made a purchase over the last six months. A whopping 33% said they made at least one purchase a month using their smartphones, whilst 28% even purchased once a week. Generally, men seem to shop a little more frequently than women in India (63% versus 44%). Flipkart scored

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fluent

Source Fluent More consumers are now making purchases using their mobile devices than before. Indeed, research from Fluent, the marketing platform, highlights that smartphones are now being used for a variety of daily tasks including shopping. Over half (54%) of respondents said they used smartphones most often to make online purchases, followed by desktops (23%) and tablets (14%). According to the research, 42% of Americans purchased goods on their smartphones in 2016. Overall, women scored a little higher than men when it came to mobile shopping. iOS device owners were more likely (51%) than Android (46%) owners to buy goods using their smartphones. Over half of respondents said they made 1-5 purchases from their phones, whilst 24% admitted to making 6-10 purchases during the year.

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