Category Archive: app-technology-blog

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Automated in-app marketing platform Insert, which makes engaging with app users more convenient and intuitive with its unique-on-the-market toolkit, has raised $10m in its Series A funding round. Battery Ventures led the round, several of Insert’s seed funding partners also participated, and it has also been announced Itzik Parnafes — Battery Venture’s general partner — will join the company’s board of directors. Insert has raised $10m in latest investment round Shahar Kaminitz, Insert’s CEO and founder, said: “Mobile marketers struggle with the rigidity of apps and what can be described as ‘creative lag’ — the time it takes to get any new or modified feature into the end-users’ devices. Insert’s platform empowers marketers by providing them the ability to quickly add and test various engagement

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Mobile app security team AppKnox has ended a pre-Series A funding round, gathering $640,000 through several investors, with SeedPlus taking the lead. AppKnox assists developers and app publishers who want to ensure their apps are secure. After uploading an app to AppKnox, it’s put through a series of stress tests, deep probes, and human security breach tests to establish its level of protection. AppKnox has finished its pre-Series A funding round In an interview with TechCrunch, CEO Prateek Panda said AppKnox’s work can cut down testing times from several weeks to just a few days, and it can even produce enough information to work on in only 10 minutes. Based in India, AppKnox works with around 70 businesses, but is turning its attention to Singapore,

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Cloud-based, in-app shopping technology platform Poq has completed its Series A funding round, which will be used to spearhead a push beyond the European market. The company raised $4m in the round, which was led by venture investment firm Beringea. Investors that contributed to Poq’s seed fund, including Seedcamp and Venrex, were also involved. Poq raises $4m in investment Software-as-a-service provider Poq works with retailers to make successful and effective shopping apps. Cleverly, it mixes in-store and in-app data together, providing greater insight into customer behaviour, allowing developers to target the right opportunities. Oyvind Henrikson, co-founder and CEO at Poq, said: “The app economy is the world’s fastest growing economy. Our platform is no exception, having already hit £100m in app revenue and growing 600%

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Mobile security company Skycure is looking at a wider international launch for its apps and platform, after securing $16.5m in a new funding round, taking its total to more than $27m. Skycure produces apps for Android and iOS, along with a console to manage devices, deployed either on a PC or over the cloud. Skycure has raised $16.5m in new funding Adi Sharabani, CEO of Skycure, said: “We’re in the midst of a massive security revolution driven by tiny. Mobile is the biggest challenge to enterprise security today and it requires vastly different considerations than desktop, network, or even cloud security.” Skycure wants to reach a customer base of 1,000, and is targeting new business in Europe, Africa, Asia-Pacific, and West Asia. Its mobile defense

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Max Hornostaiev, CTO of Erminesoft.com. Being a CTO, I always try to hold on to memories of my first programming experience at school and university, the devotion and passion for learning new things, exploring new technologies and engaging in constant self-development.  Now, having more than 10 years of experience in IT field, I am sure the key for growth is knowledge sharing. I lead Erminesoft tech team with this in mind, giving advice, teaching as well as sharing useful information at Erminesoft blog. I will be happy to connect at LinkedIn and Twitter. iBeacon is a new technology, which is based on Bluetooth Low Energy. Starting 2013 iBeacon is built into the Apple iOS 7. The first pilot project was launched at the Apple stores

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Rohit Madaan is an internet marketer at Signity Solutions. He has expertise in Inbound Marketing, Content Marketing & Local SEO. He brings a new marketing approach to every project. Strong digital marketing experience in various industries. Love to learn & explore new things. Innovative and collaborative have an entrepreneurial spirit. Of late the term “Geofencing” is frequently heard and is considered to be a cool term in the world. Everybody want to try out this technology in some way or other. Geofencing basically is creating a virtual fencing surrounding a geographical area which is predefined. It is controlled by an app. When an individual enters this virtually made fence a push notification can be sent instantly. Hence, based on location one can communicate and send specific

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Google has come up with a way to transport users into apps without them actually having the app installed on their device, and with almost no wait at all. It’s called Android Instant Apps, and the company showed off the innovation during the keynote presentation at Google I/O 2016. Android Instant Apps makes viewing app content much faster A single tap on a URL is all that’s needed from the user, and for developers, activating Instant Apps inside an existing app requires a small update. No new code, no new separate app. Google says the process should take less than a day, depending on app structure. Android Instant Apps won’t require users to download the entire app to see content The change breaks your app

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A deal has been struck that will see staff at mobile deep-linking startup URX join Pinterest, and its AppViews advertising platform shut down. AppViews used page content to discover user interests, and presented relevant product content and deep-links to purchase pages. URX will join Pinterest, and close down its AppViews ad and discovery platform Pinterest won’t be adopting AppViews, but will instead be hiring 15 people from URX, and is expected to use their expertise to increase discovery on the social network. URX’s CEO John Milinovich will join the company as a product manager. Milinovich wrote in a blog post: “As we learned more about Pinterest’s mission of helping people discover and do the things they love, it was clear that we share a similar

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Gartner’s recent studies reveal that the average number of smart devices connected to homes every day across the globe is around 5.5 Million, and this number is augmenting each minute. The dream of a ‘smart home’ is turning into reality for many, and all thanks to – Mobile Apps connectivity for Internet of Things (IoT) devices. Today, millions of businesses and enterprises are now willing to enter people’s smart homes so as to provide luxury, convenience and ultimately keep them connected with their business. Few among these residential applications have already been launched and are operated via smartphones, wearables and smart watches. There’s been a veritable explosion of these IoT gadgets designed to monitor everything and anything in homes both when residents are inside and

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Repro, a mobile analytics company based in Tokyo, Japan, has raised $2.6m (300 million yen) from a series of investors. According to the CEO Yusuke Hirata, who spoke to VentureBeat, the funds will be used to build up its system development, hire new talent, and to take the first steps into overseas expansion. Repro will use new investment for development and international expansion The company produces an SDK that improves user retention rates, using data taken from user behaviour. With the data gathered, developers can create targeted push notifications and in-app messaging features to help increase conversion rates, and up user retention. Repro’s SDK is currently used in more than 1,400 apps spread across 18 countries, despite the company’s limited marketing push outside of Japan. The

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