Category Archive: App Store Optimization

App Radar 2.0 FB Card

This article was first published on App Radar blog. Do you know how your app performs in Indian, Australian or Russian app stores? Now you can find out in any case! App Radar ASO-Tool got a new update. We extended the supported country list and just added Russia, Australia, and India. That means you can now localize your app rankings in Russian, Australia and Indian App Store and Google Play Store. International keyword localization with App Radar ASO-Tool To help you localize your app in different languages, we are regularly expanding our supported country list. Recently, we added Portugal and Brazil to enable the most accurate tracking and research for Portuguese Keywords. Now, India, Australia, and Russia is also ready for you to use in the

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Since the beginning of October 2016 Apple has allowed app owners the chance to bid on keywords through paid advertising, within a second place auction model. Similar to other search advertising platforms, Apple’s offering has now become a necessity in any app marketing roadmap and the twist is App Store Optimization is essential to making it work. App owners are now spending their time battling for the top spots for competitor brands and are winning the conversion war, leaving other companies scratching their heads. This tactic and more are giving big brands and smaller brands a run for their money, which is why brand protection is fast becoming necessary. Users now have more options to choose from inside the App Store, with a new ability

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Dave Bell is the Co-Founder and Chief Executive Officer of Gummicube. In this role, Dave is responsible for overseeing the business strategy for the company, driving growth and market development. Dave is a pioneer of the mobile entertainment industry with more than 15 years of experience publishing, marketing and distributing mobile applications and games across carrier, direct to consumer and app store channels. Search Ads: Search Ad Relevancy is Critical for Conversion App developers are constantly looking for ways to improve their conversion rates and make their app more discoverable. Search Ads are just one of the ways that developers can bring more users to their app, and serve as another way to promote the app. The sponsored app placements appear at the top of certain searches

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Rory Mudie, CEO , Redbox Mobile. With 4 years worth of Global ASO experience across the biggest brands in the world, Redbox Mobile PLC has become the award-winning global leader in multi-territory paid and organic ASO. Redbox has been retained as a full service, end-to-end, ASO agency by the likes of WSJ, Kodak, Sky, Tesco and working directly with Apple and Google, our approach delivers unparalleled ROI success for our clients. I have been attending MWC since the days of Cannes, The 3GSM World, seems a long time ago. But the show strategy is still the same. Here are a few top tips you need to do: Arrive Rested, Ready and Relaxed. I think I failed that one.. It’s an exhausting week, but worth it. Schedule one big

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Thomas Kriebernegg can look back on over 10 years of experience in Online Marketing and 4 years of experience in App Marketing. End of 2015 he teamed up with Christian Janesch and founded his second company appers gmbh. They are developing an app marketing software solution called App Radar. If you believe App Store Optimization is too time consuming and localization isn’t worth the time – App Radar now brings the counterargument. They now released their second tool called App Radar Publisher. It’s an App Publishing tool that combines Apple App Store and Google Play Store into one handy interface. Why it is useful With about 2,2 million apps in Google Play Store and 2 million apps in the Apple App Store, it requires a lot of work

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Rory Mudie, CEO , Redbox Mobile. With 4 years worth of Global ASO experience across the biggest brands in the world, Redbox Mobile PLC has become the award-winning global leader in multi-territory paid and organic ASO. Redbox has been retained as a full service, end-to-end, ASO agency by the likes of WSJ, Kodak, Sky, Tesco and working directly with Apple and Google, our approach delivers unparalleled ROI success for our clients. Brands and developers can now buy keyword search inside Apple’s app store. In December, in the US, we bought lots of them, it’s very potent with an average Conversion Rate of 57%. It’s due to go Global this quarter, but there is work you need to do first. Here are a few Do’s and Don’ts DO’s Pay

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Kathryn Kosmides is a lover of learning, cats, and mobile apps. She’s thrilled to be the Marketing Manager at Aprenita – a NYC-based FinTech company providing funding solutions to growing mobile app companies. Want to know how we can help scale your user acquisition efforts?  Keeping up with app store optimization in 2016 had app marketers changing courses throughout the year. Transitions in app name limitations, cracking down on app ratings, the evolution of app indexing, and, of course, the introduction of Apple’s Search Ads were all huge game changers this year – which forced app marketers to rise with the tide. Discover what the top ASO experts had to say about 2016 and their predictions for app store optimization in 2017. Laurie Galazzo, AppTweak

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Melbourne, Australia - May 23, 2016: Close-up view of Google Play Store on Android smartphone and Apple's App Store on iPhone. Both stores allow users to download app, music, movies and TV shows.

Before you publish an app, after all the development, design and quality assurance, there’s one more thing to optimize to give your application an edge – its app store page. The colours, the keywords, the text; it’s all important and success very often lies in the detail. This process of optimization is known as ASO. WTF is ASO? App Store Optimization. What? The process of optimizing your app so it ranks higher in app stores and appears when people look at similar apps or searching for your chosen keywords. There are two sides to it: Asset Optimization (AO) and Keyword Optimization. Ok so… WTF are AO and Keyword optimization? Asset optimization is in-app screenshots, the preview video, the app’s icon – basically everything that isn’t text. Many users will

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priori data aso

Mobile intelligence platform Priori Data has launched its own app store optimization tool, which focuses on improving app discovery through the use of targeted keywords. Priori Data describes ASO as, “An actionable path you can take to make your app more likely to be found in the app stores,” and adds the statistic that 65% of app installs come from app store searches. Keywords need to maintain a fine balance between popularity, relevancy, and competitiveness. Finding a keyword that hits all three categories — popular enough, without masses of branded competition, and still relevant to your app — is the challenge. An example of Priori Data’s new ASO tool in action The new tool will examine keywords and reveal downloads, popularity, competition, and app store

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Dave Bell is the Co-Founder and Chief Executive Officer of Gummicube. In this role, Dave is responsible for overseeing the business strategy for the company, driving growth and market development. Dave is a pioneer of the mobile entertainment industry with more than 15 years of experience publishing, marketing and distributing mobile applications and games across carrier, direct to consumer and app store channels. The App Store’s massive catalogue of apps has always been both a boon and a crutch for Apple, with discovery a major issue for many developers. App Store Optimization aims to address that issue, but Apple recently introduced a new wrinkle in the form of Search Ads. Now many developers are wondering the same thing – How will Search Ads impact the App Store

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