Category Archive: app-publishing

Artyom Dogtiev

In app-publishing

September 20, 2016

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Color Switch has been called the next Flappy Bird and one of the most addictive mobile games on the market. Fans of the Fortafy Games app are in no short supply, as it boasts 1M downloads and counting in the App Store. Color Switch creator, David Reichelt, built the mobile game sensation in just a week using BuildBox. With no background in programming, he set out to master the art of mobile game development, building 40 games before the sensation that is Color Switch. Appodeal, the intelligent ad monetization solution for mobile apps, set out to learn what inspires Reichelt and his tips for ranking number 1 worldwide. Color Switch Creator: How To Create A Top Mobile Game Business of AppsUSA jamescoops@gmail.com

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Artyom Dogtiev

In app-publishing

August 16, 2016

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Eran Feinstein is the founder of 3G Direct Pay Group , a global e-commerce and online payments solutions provider for the travel and related industries. With over 14 years of experience leading technology, sales, marketing and operation teams, Eran is an authority in the East African e-commerce and payments arena. He’s also an avid marathon runner. As of June 2016, there were an estimated 2.2 million mobile applications in the Android app store. More are added every day, with many apps selling the same basic function. A search of mobile payment applications in the Android app store reveals more than 60 top-rated apps on the first page of results, alone. Facing that level of competition, app developers and owners are under considerable pressure to compete.

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Shawnee Swarengin is the Vice President of Content Marketing for CleverTap. She oversees content strategy and creation for the company leveraging her extensive 15 years experience as a brand marketing executive for top tier companies like Bandai Namco Entertainment, Demand Media and other leading start-up companies in the tech space. The peer-to-peer marketplace is booming and has fast become a multi-billion dollar industry. Leading the pack in this competitive new category are companies like Uber, AirBnb, Etsy, ZipCar and DogVacay that have instantly changed the way we do business. With a lucrative $12B moving industry, the latest startup to join the party is Pikkup, an on-demand, affordable, hauling and delivery service. Launched in June 2015, Sam Baumgarten, CEO for Pikkup recognized the need for a peer-to-peer service

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Thomas Kriebernegg can look back on over 10 years of experience in Online Marketing and 4 years of experience in App Marketing. End of 2015 he teamed up with Christian Janesch and founded his second company appers gmbh. They are developing an app marketing software solution called App Radar. On many occasions a mobile app development may consume all app developers time and resources. In this situation app marketing is a topic that unfortunately many developers either postpone to take care of after an app development phase is over or even don’t think about at all. Because of a great number of mobile apps on major platforms, such as iOS and Android, that create a highly competitive environment, the significance of app marketing did become obvious years ago and,

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Peggy Anne Salz is the Content Marketing Strategist and Chief Analyst of Mobile Groove, a top 50 influential technology site providing custom research to the global mobile industry and consulting to tech startups. Peggy, named a Top 30 Mobile Marketing Influencer and Top 5 Mobile Development Influencer,  has written 300+ articles and blogs on mobile marketing and trends, and nine books about mobile, both as a lead author and in partnership with global customers. Her most recent book, Apponomics: The Insider’s Guide To  A Billion Dollar App Business (InMobi, 2014) provides actionable insights into how companies can market and monetize their apps. It builds on the success of her first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media,

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Game publisher WG Labs, part of the MMO developer Wargaming, is on the look out for exciting mobile game projects, and is offering a $30,000 bounty for the best ones submitted. Details of the project were given at the recent Reboot Develop conference. It’s interested in mobile game projects, preferably those which target midcore players, in the areas of free-to-play, PvP, or MMO categories. If it finds one that looks promising and accepts the pitch, developers will be rewarded with the $30,000 to soft launch the app. WG Labs wants midcore mobile game products to help launch After that, if the reception, performance, and KPIs are good, then WG Labs will sign a full publishing contract. It’s active across the world, with 150 million-plus audience,

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With over 2 million apps in major app stores, getting your app seen and downloaded is not an easy task. The way people discover mobile apps is changing. App store optimization (ASO) is the process of optimizing mobile apps to rank higher in app stores and is often described as app store SEO. If you’re a developer trying to make your app stand out in a crowded app store, the right app store optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads. For a detailed overview of ASO check out this blogpost. Alternatively here is our App Store Optimization Tools Guide for PDF download – or download the landscape snapshot here. Looking for more options? Check out

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  Magic Software Enterprises Ltd., a provider of software platforms for enterprise mobility, cloud apps and business integration, has announced that coffee company, Segafredo Zanetti France, has deployed a mobile direct store delivery app powered by Magic’s Enterprise Mobility Solution. Magic Software powers a fully integrated mobile enterprise solution Source: magicsoftware.com The app has been developed together with French mobile IT company, Danem. It empowers Segafredo Zanetti France’s retail sales team to take and complete orders from restaurants on the spot using Samsung tablets. Michel Sasportas, Managing Director, Danem, says: “In order to accomplish true digital transformation, mobile business apps need to be fully integrated to enterprise information systems. Working with Magic makes it easy for us to expand the value we can provide to customers

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Mobile marketing company Fiksu has analyzed app store data to estimate how much it will cost a developer in advertising to push an app into the top 25 charts. If a developer targets the top 25 in the U.S., then at least $200,000 must be spent on advertising. This is way beyond any other country, with Germany in second place according to Fiksu, but with a — comparatively — minimal outlay of $65,000 needed to enter the top 25. The UK comes third with $45,000. Brazil comes next at $35,000, and France at $30,000. Fiksu has presented data on how much it costs to propel an app into the top 25 charts around the world Canada, Thailand, and South Korea all look like bargains next to

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Mobile security company, 360 Security Group, which is backed by Qihoo 360 Technology and has 670m users worldwide, recently announced the integration of digital advertiser Tyroo‘s Product Listing Ads (PLA) in its mobile app. The native ad platform competes directly with Google and Facebook and is open to all publishers. Tyroo PLA Source: tyroo.com 360 Security Group is one of the top 10 apps in the Google Play Store with a rating of 4.6. The integration with Tyroo means that marketers can serve relevant commerce ads to 360 Securities app users. Clients’ ads will be presented as relevant commerce content to drive purchase intent and enhance the consumer mobile shopping experience. Yan Huang, COO, 360 Security Group, , says: “We needed a technology that allows us to monetize our app’s real estate

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