Category Archive: app-monetization

Balancing between adverts and an uninterrupted user experience is a fine act. Too few ads and the application won’t bring in enough money, but too many and the app might not bring any money at all, with users deciding to uninstall it when annoyed by the deluge of unprompted adverts. “Subtle” has been a marketing strategy since marketing began, always finding ways to keep up with modern technology; see product placements in movies and music, “editorials” in newspapers which closely mimic that papers’ style and my personal favourite: lining the aisle supermarket customers queue in with “quick buy” items, generally chocolate and sweets. In the case of mobile, marketing strategy has continued the trend and once again found its subtlety. Welcome to Native Advertising. Native

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MyAppBuilder already has a variety of tools to help companies create their own cross platform apps, and now it has introduced a new one called The Shopping Cart. The title’s relatively self-explanatory — it provides a cloud-based, off-the-shelf in-app shopping cart that will operate on iOS or Android mobile devices, or through an HTML5 web app. MyShoppingCart app works across iOS, Android, and HTML5 web apps Without customizing the app, it comes complete with a credit card processing system from stripe.com, the option to tailor shipping methods, a customer service system, and the chance to add different product categories. Developers won’t need to configure SSL certificates, or worry the shopping cart won’t work in the same way across different operating systems. Other features include custom

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Mobile game publisher Commando3dgames needed an ad network that could offer monetization advice for their Android game ‘Commando War Mission: Ships’. What they were looking for was a tailored monetisation plan. One of Leadbolt‘s account managers discussed the best possible course of action, performing an in-depth app analysis. This lead to integration with Leadbolt’s SDK that introduced Interstitial ads during New Game and Game Over sections, as well as during mid-app user interaction. As a result of Leadbolt and their full-screen Interstitials, the mobile game earned three times the revenue than with previous methods – the top eCPM achieved through the ads was $21.73 USD. Wasif Iftikhar, CEO Commando3dgames, had this to say: “Leadbolt is the top and best all round network. Our app earned 3x

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Magento, the eCommerce platform that has been part of eBay Enterprise since 2013, has announced a mobile SDK. The kit will provide developers with the ability to make custom iOS apps that use Magento’s established eCommerce technology, and includes all the tools and resources needed to fully integrate Magento’s tech. Features include customer accounts, checkout processes and tools, store credit, and an API to connect to a Magento store.  Additionally, the SDK comes with its own pre-built app, which developers can either use as a training tool, or customise it for use in their own apps, and accelerate development time. The announcement comes alongside the release of version 1.14.2 of Magento Enterprise. New features in this new version include Google Tag Manager, which accelerates the

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Andy Boxall

In app-monetization, news

February 17, 2015

Gummicube, aside from winning the award for cutest name ever given to a big data company, has raised $830,000 in funds, which it has used to end the closed beta period and launch its Datacube Platform. Used for app store optimisation and to manage mobile app marketing, Gummicube has built the Datacube Platform from the ground up, rather than adapt existing mobile and web searches to gather data. An example of Gummicube’s Datacube Platform’s dashboard view The engine powering the Datacube platform pulls data from app stores – it monitors the iTunes App Store and Google Play at the moment – advertising networks, and information from mobile users gathered through the stores. This approach separates it from the competition, and Gummicube points out that data

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Andy Boxall

In app-monetization, news

February 16, 2015

Fortumo, a mobile payments specialist, has released a new version of its Android SDK, which includes an interesting new feature, letting app users make in-app purchases even when they’re not connected to the Internet. According to Fortumo’s developer website, the system preferably needs the first payment to be made online, when key data is downloaded and stored on the device, ready for offline payments in the future. Alternatively, it’s possible to incorporate country payment data into the app, so an initial connection isn’t even needed. Martin Koppel, CEO of Fortumo, said: “Carrier billing works best in emerging markets where a large number of users do not own a credit card to make payments online. But even when carrier billing is available, users who are not

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Andy Boxall

In app-monetization, news

February 12, 2015

Japanese startup Metaps, known for its app monetisation tool, has secured $36m in new funding, taking its overall total to $51.2m in funding since launch. According to the official press release, Metaps intends to use the funds to hire new staff, with the long-term goal of increasing the accuracy of its automated system, further utilising big data, and expanding its services beyond smartphones to other smart devices. It’s also planning to build up its Spike online payments service, both in terms of new business and international reach. Spike launched in early 2014, and is free to use for merchants who process less than $10,000 per month. It has 50,000 users now, and according to Tech in Asia, Spike has launched in America – although no

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Amazon is making its Web services even more popular for developers with its Cloud Drive API, a new feature which lets third-party developers use Cloud Drive in their own apps, freeing them up from the pressure of integrating an alternative online storage management system. By choosing the Cloud Drive API, developers won’t have to worry about converting files over for different devices or alternative screen resolutions, dealing with metadata, or adding search, indexing or syncing functionality. It’s all part of Amazon’s Cloud Drive API as standard. There are no file type restrictions, it scales transparently and has been built on Amazon’s reliable AWS, plus there’s integration with cloud programming platform Temboo, and storage developer tool Filepicker. At the moment, Cloud Drive app users enjoy access

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