Category Archive: app-monetization

Jamie Giggs

In app-monetization

March 15, 2016

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Appnext is running their next webinar that will help app developers monetise their apps and enhance their revenues. Appnext will show you some offbeat cases, as well as the typical mistakes that lead to limited revenue potential. The webinar will take place on Tuesday, March, 29th, 2016 at 12 pm GMT. The following areas will be covered in the webinar: Ad monetization pillars 2016 User-centric ad experience principles The Metrics Pitfalls Success and failure cases from dozens of app across different categories Reserve a seat today Business of AppsUSA jamescoops@gmail.com

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Developers have long known that Android has a piracy problem, but it was never clear just how widespread the problem was until Ustwogames, the creators of the immensely popular Monument Valley game, tweeted this: Interesting fact: Only 5% of Monument Valley installs on Android are paid for. 40% on iOS. There’s a sneak peak of data! Pirates are costing you serious cash. It’s time to put them to work. Commence the Freakout The web promptly exploded in response, with Business Insider detailing the issue:  “Ustwo Games, the developer behind the wildly popular mobile game ‘Monument Valley’, revealed in a series of tweets that only 5% of all Android installs of its game were paid for. Five percent. Comparatively, the developer said 40% of Monument Valley

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Mobile Ad mediation is a technology that sends advertising requests to multiple ad networks to ensure mobile publishers find the best available network to fill their ad slots. With ad mediation, publishers can manage, optimize and increase profitability of their inventory. The next Big Thing for mobile ad mediation in 2016 will be programmatic ad mediation. Here is our ‘Landscape’ snapshot to some of the best mobile ad mediation platforms so publishers can increase their profit by forcing advertisers to compete over their inventory. To read more on this topic, check out our Top Mobile Ad Mediation Platforms 2016 blogpost or download the Mobile Ad Mediation Platforms PDF Guide. You can also download the The Mobile Ad Mediation Landscape directly with all the links to key companies to help you to earn a profit for

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The mobile advertising market is complex and highly competitive, especially due to the multiple sources of acquisition. There are, fortunately, tools and services that can lead you in optimizing your campaigns and that help you in driving profitability. Addict Mobile manages UA budgets for hundreds of customers and has developed its own tech to manage ROI on campaigns. Grégoire Mercier, its founder, lets you in on his 6 tips to conduct profitable acquisition campaigns, based on his own experience. Tip # 1: Diversify your sources Mobile ads market is booming. Demand for advertising space continues to outstrip supply. There are 500+ sources of acquisition: some are inevitable, such as Facebook or Adwords – they set the market price. Others are still confidential, or more technical. When selecting a source of acquisition,

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Tony Myers

In app-monetization

February 12, 2016

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The app business is tough. According to recent estimates, there are about 9 million mobile app developers in the world but, as VisionMobile points out, about 60% of these people make $500 or less profit a month on apps they develop. To read more on this topic, check out our Top App Monetization Platforms 2015 blogpost, or download the PDF guide to app monetization here. You can also download the App Monetization Landscape here with all the links to key companies to help you to earn a profit for your app via advertising. To find out more about ways to generate revenue from your app, check out our App Monetization Directory for a comprehensive list of services.  

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Jamie Giggs

In app-monetization

February 8, 2016

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The best. Defined by the Merriam-Webster Dictionary as: “Better than all others in quality or value” When you’re talking about a technical topic like ad formats for mobile apps, deciding what qualifies as the best can be a bit problematic. It’s often more fruitful to review each ad format in terms of strengths and weaknesses. To take the subjective nature out of determining the best format, we’ve created profiles of 4 common formats with their respective benefits and drawbacks. That way you can decide which has the most potential to bring you quality and value. Banner Ads You’ve likely seen countless banner ads displayed on your screen. There’s a reason this format is the most popular: availability. They’re available for all screens, most apps and

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Artyom Dogtiev

In app-monetization

February 8, 2016

Mediation

Mobile Ad mediation is a technology that sends advertising requests to multiple ad networks to ensure mobile publishers find the best available network to fill their ad slots. With ad mediation, publishers can manage, optimize and increase profitability of their inventory. The benefit of mobile ad mediation for app developers and publishers is using of a single SDK, with which publishers can set priority for serving ad networks demand, according to their specific eCPM, geography and other parameters. Also, with ad mediation solution, publishers are in a position to force advertisers to compete over their inventory and so they can significantly increase their profit. The key trends include real time bidding that allows publishers to choose an ad network with the highest bid. Another trend is new formats adoption,

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  Magic Software Enterprises Ltd., a provider of software platforms for enterprise mobility, cloud apps and business integration, has announced that coffee company, Segafredo Zanetti France, has deployed a mobile direct store delivery app powered by Magic’s Enterprise Mobility Solution. Magic Software powers a fully integrated mobile enterprise solution Source: magicsoftware.com The app has been developed together with French mobile IT company, Danem. It empowers Segafredo Zanetti France’s retail sales team to take and complete orders from restaurants on the spot using Samsung tablets. Michel Sasportas, Managing Director, Danem, says: “In order to accomplish true digital transformation, mobile business apps need to be fully integrated to enterprise information systems. Working with Magic makes it easy for us to expand the value we can provide to customers

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Jamie Giggs

In app-monetization

December 22, 2015

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Julie is Addict Mobile Marketing Manager, the first 100% profit-oriented mobile media agency. With over 5 years experience, Addict Mobile provides mobile campaign management across the world: strategy, materials creation and localization, campaign optimization (pre-targeting, A / B testing, post-targeting) and real-time dashboard. Thanks to our technology, we are able to buy from more than 250 acquisition sources and ensure positive ROI. We currently manage $1+ million marketing budget monthly for international brands and top grossing applications.   Last month Google announced a revolution in the app market: applications are now be available on your smartphone without having to download them. How is this possible? Applications can be streamed from Google’s servers, and users can explore the app content directly on his/her smartphone without downloading it. For now, this

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Jamie Giggs

In app-monetization

December 21, 2015

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This article explores the various opportunities for #distribution and #monetization, available for app developers outside the main app stores. Starting with WHY reach beyond the traditional stores, then revealing HOW to achieve it, ending with WHO can benefit from it. Why go beyond the Play store? The battle: As we all know, distribution and monetization of mobile apps are extremely difficult. App developers wage a constant battle to acquire more users, at a reasonable cost, while working hard to extract the most value from their user base, trying to yield a positive ROI from this cycle. Yet most developer’s apps end up losing this battle in most or all cases. The cause of this situation, product aside, is the combination between immense competitiveness in app

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