Category Archive: app-monetization


With over 2 million apps in major app stores, getting your app seen and downloaded is not an easy task. The way people discover mobile apps is changing. App store optimization (ASO) is the process of optimizing mobile apps to rank higher in app stores and is often described as app store SEO. If you’re a developer trying to make your app stand out in a crowded app store, the right app store optimization tools can play a crucial role in your app marketing and help boost your app’s visibility to increase downloads. For a detailed overview of ASO check out this blogpost. Alternatively here is our App Store Optimization Tools Guide for PDF download – or download the landscape snapshot here. Looking for more options? Check out

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A deal has been struck that will see staff at mobile deep-linking startup URX join Pinterest, and its AppViews advertising platform shut down. AppViews used page content to discover user interests, and presented relevant product content and deep-links to purchase pages. URX will join Pinterest, and close down its AppViews ad and discovery platform Pinterest won’t be adopting AppViews, but will instead be hiring 15 people from URX, and is expected to use their expertise to increase discovery on the social network. URX’s CEO John Milinovich will join the company as a product manager. Milinovich wrote in a blog post: “As we learned more about Pinterest’s mission of helping people discover and do the things they love, it was clear that we share a similar

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Taru Bhargava is the Content Ninja at AppVirality Inc. She has a keen interest in mobile and digital marketing stories and dissects them – word by word. She loves good food, tea and slapstick humor. As mobile marketers, we are constantly testing, optimizing and soaking up new tricks and tips. The sole aim of this hustle and bustle is to increase engagement and app downloads. Though there are numerous ways of attaining app growth, marketers are always overwhelmed by complexities associated with them. No two apps are similar, and big budget marketing strategies may not be the solution for long -term and concrete goals. That brings us to In-app growth hacks. These app-specific hacks are viable options and can ensure consistent growth. Why Should App Marketers Invest Into

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A study has shown 84% of Millennials want to receive communication alerts from stores on their smartphones during a visit. The group represented the highest number of those polled by Euclid Analytics, which averaged at 74% of U.S. smartphone owners happy to receive messages while visiting a retail store. The survey covered 2115 U.S. adults over 18 at the beginning of 2016, with the intention of understanding how smartphones are changing retail shopping experiences. Additionally, it’s show than 81% of those polled would be open to receiving a message after a store visit. Millennials want to receive messages from stores, provided they have some control over delivery However, the survey made it very clear that all ages groups want to agree to receiving these messages

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When it comes to app marketing, one of the important questions that app developers ask is how much will it cost them to get installs for their apps? For an app business of any size, ranging from a small indie developer to a big company, answering this question  results in a number of serious app marketing strategy decisions. The metric they need to measure to answer this question is Cost Per Install (CPI). Firstly, before going into a market they need to estimate a CPI value they’ll have for their app and allocate a proper marketing budget. Secondly, they’ll need to measure cost-per-install for an app when it’s realized and they need to invest into its marketing. To estimate CPI in advance app developers can use statistical data, provided by multiple app

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The average spend of each paying user of mobile developer Machine Zone’s Game of War: Fire age game is an astonishing $550, nearly twice that of its closest competitor, and way ahead of other major mobile titles including Supercell’s Clash of Clans. Slice Intelligence shows the average spend on the top 25 mobile games This is according to data gathered by Slice Intelligence, showing the average spend per player on the top 25 mobile games in 2015. Summoners War comes second to Game of War, with a $272 average, with Big Fish Casino and Castle Clash in third and fourth position. The earnings are not evenly split between users. It’s just 10% of those who spend on in-app purchases that are responsible for 90% of

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Appodeal Programmatic Mediation is the latest trend in mobile apps monetization. In a nutshell it is a revenue autopilot solution and it’s built with developers in mind. Appodeal app monetization solution for developers Our solution supports banners, interstitials, videos (both rewarded and non-rewarded) and native ads. International fillrate and higher eCPM Our solution is capable to deliver high fillrate in many countries around the globe and allows developers to earn higher eCPM, compared with other competitive app monetization solutions. Immediate payouts Request a payment at any time and it will be transferred to you within couple days. No need to wait for a month to receive a payout. The best payout terms on the market. Wire transfers, Bitcoin, PayPal, WebMoney and other. Higher payouts When switching

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App users that are considered “high value” are responsible for an average of 85% of revenue taken by apps, and engagement is more than four times that of a regular user. Some categories take almost all their revenue from high value users: Music and books, for example, takes 99%, and sports takes 90%. Marketing technology company RadiumOne says it’s essential to recognize these high value users, by focusing on your segment using analytics, and by using key signals that help identify them through app use and behavior. RadiumOne shows the importance of recognizing high value users “Marketers should look outside their app for signals,” RadiumOne says in its latest State of Mobile Acquisition report. “To truly get to know your high value users, take in

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Mobile game players that pay for in-app purchases in one game, are highly likely to pay for them in a second game. How likely? Data shows 13% of players will pay again in another game, highlighting the importance of understanding in-app purchase history for players, and for cross-game marketing. Research from mobile analytics company Soomla shows how deep this trend runs. A total of 18% of players who spend inside an app within 24-hours of first playing, are likely to spend in the second, while 24% will pay again if they start playing a second game inside 30 days. Soomla’s research shows players that pay in one app, continue to pay in subsequent games The probability of these players paying out in another game continues

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Anne Freier

In app-monetization

March 30, 2016


Swrve, the mobile marketing automation provider, recently unveiled its latest Monetisation Report 2016, which finds that the vast majority of mobile game players deliver no revenue. On average, paying gamers spend $24.66 a month, up from $22 in 2014. 64% of paying consumers only made a single purchase during the month of February 2016, up from 49% in Swrve’s 2015 report. Another 6.5% made up to five or more purchases monthly. That is down from 13%. Swrve found that there was a definite trend towards lower volume purchasing in-app. More gamers are making fewer in-app purchases Source: The average value of an in-app purchase was $13.82. Revenue was mostly driven by purchases between $5-$20. Revenue and unit sales for in-app purchases Source: Swrve has previously released

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