Category Archive: app-monetization

Artyom Dogtiev

In app-monetization

January 25, 2017

Advertising can be a compelling solution for supplementary monetization. If your game already features in-app purchases, you can keep the balance by building ads in carefully. For a better idea of how to do so, let’s check out this experiment performed by Webgames and Appodeal, which was focused on growing LTV with in-game video advertising. Ghost Town Adventures was released for App Store and Google Play in Fall 2015 and had more than 3M downloads the following year. The game monetizes via the free-to-play model, meaning that users play for free and only pay if they want more in-game items and artifacts. This fits well with the dynamics of the game, but it leaves one problem: you can’t make everyone pay. To monetize the maximum amount of users,

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Artyom Dogtiev

In app-monetization

January 23, 2017

Alex is an experienced professional in the sphere of app monetization, and an advocate for mediation, transparency, and all things that help maximize the revenues of mobile app developers. Currently heading up MEA & CIS Supply Sales at Ampiri, the SDK mediation solution by Glispa Global Group, Alex was previously Head of Publishers at Glispa Israel, and a Publisher Manager at MobFox. Making Sure Mobile Ad Mediation Works For You How do you go about choosing an ad network to monetize your app? Ad networks typically specialize in specific ad formats, payment models, geographic regions, and advertiser types. Each has its unique strengths and weaknesses, and no network offers a complete solution to suit everyone’s needs. In order to maximize an app’s monetization potential, app

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Artyom Dogtiev

In app-monetization

December 23, 2016

Achieving financial success in today’s hyper-competitive application market can be difficult if you haven’t taken enough measures to reach a certain ROI for your project. It becomes even more challenging if it’s a free mobile app and is based on a comparatively newer concept looking to serve an unfamiliar audience-base. Many mobile app developers even fail to scope-out the right numbers with their routine attempts as they lack the right approach and are not sure on how to identify factors and determine trends to measure ROI of their venture. According to experts, this happens with about 65% of developers who miss on to hit the right approach and fail to create a comprehensive plan to determine, evaluate and track Return on Investment – which makes them miserably fail

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Jamie Giggs

In app-monetization

August 8, 2016

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Leadbolt has announced the scaling of their Leadbolt-Mopub S2S integration. The connection is now available to Leadbolt publishers. Server to server integration is now available If you are using Mopub in your app, you can now access Leadbolt’s premium Direct Deal advertisers through a Mopub server-to-server (S2S) connection – no SDK update is required in your app. Leadbolt’s Direct Deal Marketplace achieves success by utilizing their unique matching technology to identify and connect publishers with advertisers across the globe. You can send an email to mopub-s2s@leadbolt.com with your Leadbolt account ID and app name to request Leadbolt Mopub S2S access. The S2S team will be in contact with set-up details and onboarding instructions. Maximise your returns or extend your inventory fill without adding another SDK. Enable your Leadbolt-Mopub

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With more than 1.2 billion people accessing the internet via mobile devices, the opportunities for mCommerce, sometimes referred to as “next-generation eCommerce” are there for all to see. Whether you’re looking for a slick storefront or a seamless payment experience, we’ve covered all the essentials in this Landscape snapshot to mCommerce platform providers out there. The companies mentioned are not ranked in any order, but are the best at offering a variety of solutions, from storefronts to credit card scanning and loyalty rewards. For more information check out Alberto Furlan‘s blogpost on top mCommerce providers  and we’ve also published a handy PDF download guide on this topic.

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Mobile video advertising and content is soaring in 2016. It’s predicted that mobile video viewing will surpass desktop video this year. And, the latest figures reveal people spend on average 39 minutes a day watching video on mobile devices, compared with 24 minutes watching videos on desktop. If you’re an app developer looking to earn money from mobile advertising, or acquire more users, then mobile video advertising could be a smart strategy. An IAB survey suggests programmatic buying for digital video will continue to rise, presenting huge opportunities for app developers. Programmatic buying for mobile video is expected to reach 41% in 2016, up from 26% in 2014. As a result, many mobile ad networks and platforms are planning to expand their video capabilities. Some

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Mayank Sharma is the CTO of Unomer, a mobile in-app market research platform. He is a recognized expert in mobile technologies and is passionate about sharing his experience on topics like app monetization, user acquisition, retention, engagement and analytics. Mayank started his engineering career in the VLSI industry working for leading chip design companies. He then founded ServeSilicon Technologies and created over 75 successful mobile apps and games. Mayank completed his Bachelor of Technology in Electrical Engineering from Indian Institute of Technology, Delhi. Creating a freemium app is getting simpler with each passing day. Freemium, a term used for apps which are free but offer premium content that can be purchased by spending real money. FREE + preMIUM = Freemium! But the problem is that

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In their recent Performance Index report of ad networks, Appsflyer ranked the best monetisation networks for games and non-game apps on both Android and iOS platforms. You can get the entire report here, but we’ve taken their best 30 ad networks for iOS games and written a brief description of each one, outlining its chief characteristics and advantages or area of focus. The order is the same as that found within the Appsflyer report, where you can find plenty of more data including Android networks, performance for non-game apps and further insights into why some networks function better than others. There are further details in our App Monetization Directory, where as well as networks you can find other resources to monetize your app. As presented by Appsflyer, here are the

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Appsflyer released a special “Mobile World Congress 2016” edition of their performance index for ad networks, ranking the best media sources to monetise mobile apps. Their research presents the data according to app category as well as, of course, dividing performance by iOS and Android. You can find the full report here. We’ve taken that data and listed the top Android ad networks specifically for games, an extremely important category given the size of the mobile gaming industry (around £8.3 billion in revenue globally). Following the order found in the Appsflyer research, we’ve given each ad network a brief description with the key characteristics such as retention and scale, placing Facebook as king of the lot and Avazu, with its reach in China, second. The report itself contains plenty of more data,

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This Guest Post comes from Rohit Madaan the marketing manager at Signity Solutions. Signity Solutions offer iPhone, Android, Windows & Blackberry mobile app development services. Reports and statistical studies at the current day suggest that it is only 1.6 billion people in the world who are using their smartphone to do online shopping. This is the status of the present year 2016. It is assumed that by the time the year 2017 ends almost over 2 billion individuals might be using their tablets and mobile phones for some kind of online transaction or other. In the last few years, mobile commerce has showcased an outstanding development. Through traffic and rates of conversion today, one can see that use of mobile devices has increased extraordinarily. 19%

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