Category Archive: App Marketing

Jamie Giggs

In App Marketing

April 5, 2017

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Mick is the CEO of Yodel Mobile, a full service mobile marketing agency founded in 2007. It provides global marketing support for App businesses focused around its unique Fit to Market service. Mick has over 25 years as a strategist in the Marketing and advertising world. The biggest challenge for app marketers today is ensuring that their products are visible in an overcrowded market-place. With over 5.2 million apps available across the Google Play store and the Apple App Store, getting discovered is harder than it has ever been. As a result, marketers expect to spend a large chunk of their budgets on advertising. What many fail to note is that mobile advertising is changing at a rapid rate, with the deficiency of mobile advertisement

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fiksu cpp

It’s reported that in February, the cost per purchaser on Android fell by 43% to its lowest point in more than a year. The data comes from Fiksu, which shows a comparison with iOS, where the cost fell by only 2% in the same month. Looking back at February 2016, the cost per purchaser on iOS was a little lower, but on Android it was considerably higher, and was beginning a period of stability. September 2016 was the last major drop, but it preceded a rapid rise to its highest cost of the year. Tom Cummings, vice president of new markets at Fiksu, told Venturebeat: “Analysis of the real-time bidding market in February shows a clear distinction between iOS and Android. Android is still the

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Artyom Dogtiev

In App Marketing

March 30, 2017

Mobile apps are ingrained into our day-to-day lives, making tasks easier and connecting us with the rest of the world. App quality has increased over the last decade and so have our expectations for apps’ customer experience (CX). With millions of apps on the market and limited space on our smartphones, only apps with fresh content and a seamless CX will avoid the risk of deletion. Retention is a strong barometer of how your CX is resonating with your customers. Here are five strategies to improve your mobile app’s retention: Launch a Voice of the Customer (VOC) initiative On average, companies only hear from 4% of their customers. For every one vocal customer who complains, studies show that there are 26 equally unhappy customers who

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Mob Innovation

Not too long ago, social media apps dominated the mobile space. The likes of Facebook, Instagram, and Snapchat have been in and amongst the top of the free app charts for years. The tide is changing, though, and messaging apps are soaring at the expense of the more public social media services. For example, comparing Q1 2015 to Q1 2016, all of Facebook, Instagram, Twitter, and Snapchat saw a decline in the time spent in app. By contrast, user growth on messaging apps has been astounding. Social media is now less social and more of a content aggregator, with Facebook too full of branded video content, advertisements, and parents for many younger users. The privacy and directness offered by the likes of WhatsApp has evidently

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AppShow is the biggest exhibition devoted to the App Economy that’s open to a public made up of entrepreneurs, enthusiasts and users. The event will take place on October 5 to 7 at the MiCo – Fiera Milano City. AppShow will be the first European hub rich in conferences, startup pitches, workshops, contests, light talks, reports and shows about the world of the apps which influences our habits, lifestyles, daily activities for work, services, retail, culture, free time and education. AppShow’s website is always evolving and keeping up to date and shows multiple forms of participation (exhibition booths, speakers, startups). More so, startups will have the opportunity to sign up to the AppShow Rocket contest where they’ll present their business in front of an international

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Artyom Dogtiev

In App Marketing

March 22, 2017

The hero’s attitude: take the lead while everyone else follows. Smartphone subscribers were expected to comprise 46% of the global population by the end of 2016 according to Forrester. The market opportunities will decrease quickly, but those who understand the trends will stay ahead. 2017 is not so much about new as it is about the increasing intimacy of our relationships with smartphones. This will only continue as mobile payments, wearables and AR/VR technology become more accessible and adopted. But it’s not the trends that are important, it’s the core truth they are grounded in. The question to ask is, what do the trends tell you about how users are engaging with their phones and what they expect from it? Now on to the trends…

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insert adobe

In-app marketing platform insert.io has announced it now works with Adobe’s Marketing Cloud, which means Insert campaign data can be viewed in Adobe’s Analytics Dashboard, used to create reports, and for conversion rate analysis. Additionally, Adobe’s images, videos, and other content can be used in apps, plus campaigns can be run for audiences already created in the Marketing Cloud. Shahar Kaminitz, Insert’s CEO, explained further: “This two-way exchange of data and assets puts mobile marketers and customer experience managers on the cutting edge. It brings the personalization components of Adobe’s massive marketing cloud to the world of mobile apps and addresses the dynamic life of app users. Companies can leverage their hard-earned understanding of their customers to target their app users in ways that would

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Artyom Dogtiev

In App Marketing

March 15, 2017

Peter Fodor is the founder of AppAgent, mobile marketing experts for hire. Peter started in advertising at the renowned agency Leo Burnett, but switched to mobile gaming at 30. After running his own gaming studio, Peter created mobile marketing business AppAgent whose current clients include games publishers Polish AAA studio and CI Games. The company also works with the fastest growing CEE startup Kiwi.com and US based security software company Malwarebytes.  He regularly shares his mobile marketing insights through his blog or by appearing at conferences including the App Promotion Summit and Pocketgamer Connects. Push notifications are one of the most important tactics app developers can use to increase retention rates – but not everyone uses them appropriately. Unlike emails, which can often be trapped by

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Jamie Giggs

In App Marketing

March 14, 2017

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The GSMA has provided updates for the 2017 GSMA Mobile World Congress Shanghai to be held from Wednesday, 28 June through Saturday, 1 July 2017 at the Shanghai New International Expo Centre (SNIEC). Among new developments, the GSMA announced the launch of the 2017 Asia Mobile Awards and provided further details on the Mobile World Congress Shanghai conference programme, as well as additional companies participating in the exhibition. “We are looking forward to hosting the second edition of our Asia Mobile Awards, with new categories and awards that recognise the companies, individuals, products and services at the forefront of innovation in our industry,” said Michael O’Hara, Chief Marketing Officer, GSMA. “We’re also excited to be expanding our conference programme for 2017, with keynotes and summits

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Forums Marketing Catalyzers

Advertisers, advertising agencies, creatives, publishers, entrepreneurs and other professionals in the marketing industry will gather on the 25th and 26th of September in the city of Malaga (Spain) to participate in Marketing Catalyzers. In a space of more than 10,000 square meters, this conference, on the latest trends in digital marketing, will feature an exhibition area, networking area, a forum programme and a main stage on which international experts, of the standing of the former Creative Director of Apple Ken Segall, will speak. For the first time, Spain will host an even focused on the key trends that currently govern digital marketing. It is called Marketing Catalyzers, which is a conference that will take place on 25th and 26th of September in the Trade Fairs

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