Category Archive: App Marketing

Jamie Giggs

In App Marketing

February 23, 2017

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John Mcclelland, CPO, Dubsmash, presents at App Promotion Summit Berlin 2016 on the subject of ”Lessons From 175 Million Installs’ covering: Harnessing virality (or not) Retention, retention, retention Building the acquisition loop

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Jamie Giggs

In App Marketing

February 22, 2017

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Filippo Gallignani, VP Performance Marketing, Delivery Hero, presents at App Promotion Summit Berlin 2016 on the subject of ”App Marketing Internationally: What We Learned At Delivery Hero’ covering: The role of product and localisation Using data to drive your campaign Segmentation of your target audience

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Andy Boxall

In App Marketing

February 22, 2017

Go Fish Digital Emoji Image

Emojis may have a positive impact on app downloads and engagement. In a test, Android app development house Novoda added an emoji to the description of its apps on the app store page, to judge whether doing so would generate additional downloads. Surprisingly, it saw an increase in downloads in 50% of the languages and countries it tested, with Germany, Italy, and Poland all registering a 20% overall increase in downloads — just by adding an emoji. Novoda saw positive results from using emojis in app store titles However, it’s not enough to add any old emoji, as the tests revealed different emojis had different effects in different places. For example, in Germany, the rocket emoji returned a 20% boost, while in Italy, it was

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Jamie Giggs

In App Marketing

February 21, 2017

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Kristina Wunderer, Senior Marketing Manager For Topapps And Mega-deal, Deutsche Telekom, presents at App Promotion Summit Berlin 2016 on the subject of ”7 Things We Learned As A Big Brand Launching An App Into A Crowded Market’ covering: What types of traffic deliver the best CPI (and loyal users) Finding the right partners Setting up tracking and analysing the data

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Jamie Giggs

In App Data, App Marketing

February 20, 2017

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Mario Aichlseder, VP Of Growth, Runtastic, presents at App Promotion Summit Berlin 2016 on the subject of ‘Full Stack Growth: Hands On Growth Strategy And Tactics’ covering: Acquisition, retention, data Growth tactics and usage of tools How to set up sustainable growth (growth strategy, methods,team, culture) or hands-on growth tactics

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Femke Schmarbeck, Head Of Mobile & App Marketing, About You, presents at App Promotion Summit Berlin 2016 on the subject of ‘How The (App) Marketing Mix Affects User Behaviour’ covering: Instagram users vs google users – how are they different? How to track, measure and analyse user segments Lessons learned and mistakes to avoid

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Jamie Giggs

In App Events, App Marketing

February 16, 2017

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Which events are you attending this year? Well, no need to ask your boss to fork out thousands for tickets – because IconPeak’s giving away hundreds of gold & silver passes, as well as discounts, to events such as Mobile Apps Unlocked, App Promotion Summit, GMIC, and Mobile Growth Summit. How can you get yours? Follow these simple steps: Simply give your feedback (for roughly 3 minutes!) about the events you attended last year You will receive an email with the codes shortly after Then you can make informed decisions about which events to prioritise in 2017 Don’t miss out! Win the ultimate mobile event package here.

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Jamie Giggs

In App Data, App Marketing

February 15, 2017

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Marina Guz, Growth Lead at Mimi Hearing Technologies, presents at App Promotion Summit Berlin 2016 on the subject of ‘Using Data To Optimise Your App Marketing Funnel’ covering: Analysing the entire user journey: acquisition, onboarding, retention, monetisation How to set up a process that can be used by all functions throughout the company What tools to use for which stage of the user journey

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Facebook Live

Facebook will launch a new app designed for use on television hardware, such as Apple TV, Amazon Fire TV, and Samsung’s Smart TV platform. The app will be video-based, providing a big-screen experience for Facebook members. Speaking at the Code Media conference, Facebook’s partnerships VP Dan Rose, said: “A lot of people when they’re watching video on News Feed during the day will save it for later because they don’t have time to watch that three-minute video. Now it’s easy to go on your TV if you want to do that at night.” It’s part of a major push into video for the social network. CEO Mark Zuckerberg has recently spoken about plans to commission longer-form, high quality video content, which now has a further place

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Artyom Dogtiev

In App Marketing

February 14, 2017

Ashley Sefferman is Head of Content at Apptentive, the best in-app communications software for app publishers. A mobile marketing and content strategy enthusiast, she writes about mobile apps, loyalty, inbound marketing, and making the mobile world a better place for people. Follow Ashley on Twitter @ashseff. With the beta release of iOS 10.3, communicating with your mobile app customers has never been more important. Digital marketers now have the opportunity to respond to App Store reviews in a whole new way, and it’s important to think critically before responding to any (inevitable) negative reviews your app may receive. Negative app reviews don’t need to ruffle your feathers if you have the right mindset and a good response strategy in place. To help you manage negative

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