Category Archive: App Engagement

verto day consumer

At a recent event in London, Verto Analytics senior vice president Mike Read shared a fascinating breakdown of a modern digital device user’s life. Read presented “A Day in the Life of a Consumer,” which examined how a 29-year-old professional used different devices, apps, and programs throughout a single day. The infographic shows the day is spent moving from one device to another, with use varying between a PC, tablet, and a smartphone. The smartphone dominates the day, being used almost continuously, while the PC is only used during work hours. The tablet is also only called into action at specific times of the day. It’s interesting to note: The smartphone is the first and last device used. Use of the phone peaks at the

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Andy Boxall

In App Engagement

January 16, 2017

snapchat

Snap Inc has launched a new universal search feature in its Snapchat app, making it easier for people to find new people to follow, quickly chat with existing friends, and join groups. The search bar remains fixed at the top of the screen, increasing its visibility, and making it fast to use at any time. The search bar simplifies Snapchat’s complicated menu structure, and may bring with it new opportunities for advertising and promotion, in addition to making the platform more attractive to brands and businesses. However, while the search bar is a step forward in Snapchat’s usability for newcomers, there’s still no simple way to find new users to follow. Beyond its helpfulness for users, it’s suggested, although Snapchat has declined to comment on

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Andy Boxall

In App Engagement

January 11, 2017

Bumble App

Dating app Bumble is about to become the latest to support short-form video, a feature expected to rise in popularity over the coming year. The feature will allow users to upload and share a 10-second clip that will expire after 24-hours to their profile. In addition to a live video, a pre-recorded video clip can also be uploaded, but only if it has been taken over the previous 24 hours. App users will see who has viewed the video, and can add their own drawings to the clip to make it stand out even further. Short-form video that deletes itself after a period of time was pioneered by Snapchat, and has since been adopted by Instagram and other apps, such as Snow. Bumble expects it

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WeChat Screen Moments

WeChat has introduced Mini Programs, tiny apps that perform a specific service, which don’t require any download or installation, and can be attached to an Android phone’s homescreen. Known as Xiaochengxu in China, Mini Programs won’t be found through an app store, and remain available in WeChat until deleted, just like a message. Accessed using an in-app search feature or QR codes, the Mini Programs work in a very similar way to apps, but because WeChat is available in Apple’s App Store, WeChat owner Tencent encountered problems with the use of the word “app,” and creating any kind of additional in-app app store, which dictated the feature name and discovery process. Functionality is expected to focus on specific tasks. For example, Chinese ride sharing and

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pokemon go watch

Niantic has released an update for Pokémon Go to include support for the Apple Watch. The update is available now for iOS, and comes after reports initially claimed it had been abandoned, which were then refuted by Niantic itself. Pokémon Go is now available on the Apple Watch The Apple Watch app avoids players continuously needing to interact with their phones. It shows nearby Pokémon, PokéStops, and will integrate with the Apple Watch’s fitness tracking system to log gameplay as a workout. Alerts are delivered as push notifications on the Apple Watch, alerting players of in-game events, but players will still need to use their smartphones to actually catch Pokémon. It’s the latest in a string of features designed to maintain dedicated fans’ interest, and

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Digital engagement company Mobiquity has formed a partnership with Insert, which specializes in in-app marketing, to provide app developers with a way to better engage with customers; either through a complete new app, or enhancements to an existing one. Insert and Mobiquity have formed a partnership Mobiquity will continue to provide the app development and strategy, while through the Insert platform, the app owner can add new features to it — anything from short messages to view and surveys — without the need to code them in, or submit the app for approval. Shahar Kaminitz, Insert’s CEO, said: “Mobiquity builds apps that – from the first stages of design – put the customer front and center. Apps are dynamic rather than static, and Insert’s technology

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Anne Freier

In App Data, App Engagement

December 7, 2016

q3_2016_graph_3

Opera Mediaworks just recently published the results of a data crunch to discover the top apps across its platform for attracting users and lead rankings. The mobile marketer admits that retaining and engaging users is just as important. Among the top apps across Opera Mediaworks in Q3 is WattPad, an app that encourages a writing community of 45m users. They can upload articles and original stories as well as fan fiction and poems. It has the highest average session time among the group. Panda Pop is a game created by Jam City, the LA-based app developers, which also makes Cookie Jam, Juice Jam and Panda Jam. PewDiePie, the YouTuber who recently launched a YouTube Simulator game for his 50m subscribers, also ranked highest for stickiness

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Video ad tech company Teads has found considerable success after adopting Accelerated Mobile Pages (or AMP) HTML technology, and now uses it everywhere its ads are delivered — on the mobile web, the desktop, or in apps. AMP is an open source project focusing on speeding up the mobile web experience, and is best known for fast-loading articles shared through social networks, such as Facebook, or on Google’s mobile web search pages. Teads has found video ad performance increases on AMP mobile web pages   Teads makes a strong case for AMP pages, saying its video ads, “perform significantly better” on the fast-loading pages than on those that don’t use the technology. Ads appear 18% more frequently and have seen a 200% boost in clickthrough

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Anne Freier

In App Data, App Engagement

November 28, 2016

insta live

Instagram is taking a page out of Snapchat’s and Periscope’s books and is revealing a new video streaming and private messaging feature. The update includes Instagram Live which lets users broadcast their video instantly to followers and in real-time. That means, once it’s gone, it’s gone. It certainly sounds like a bit of a combination between Facebook Live and Snapchat videos. However, users can explore the best Instagram Live videos as they happen. Instagram live video Source: instagram.com In addition, the videos can be shared in a message instead of on a user’s feed. Here, they can be viewed twice before they disappear. Similar to Snapchat, Instagram hopes that vanishing content will mean that users will start to care less about their appearance and focus

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q3_2016_graph_2

The times when people sat down to enjoy a few hours of prime time television are over, or so it seems. According to new findings from Opera Mediaworks, mobile has gotten some of the blame for the decline in viewership across major TV events such as the Emmys, NFL football and the Olympics. Instead, consumers have begun to split their time using various media across screens and platforms. An iPhone user now looks at his/her phone an average 80x a day and for Android users that figure isn’t far off at 76 sessions per day. This roughly equates to people checking out their devices once every 13 minutes. Dubbed ‘mobile breaks’, these can last from a few seconds to minutes or longer, depending on the

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