Category Archive: App Engagement

india amazon

Amazon’s mobile app strategy in India is paying off, with the online retail giant quickly catching Flipkart, the local leader in mobile ecommerce. Statistics from 7Park Data and Atlas show Flipkart has a 30.7% market share in the mobile ecommerce market, while Amazon is now right behind it at 30.5%. Snapdeal trails far behind both with 10.8%, The investment Amazon has put into its mobile app is working out, while Flipkart is losing out. Over the past year Flipkart’s app engagement has fallen by 11.5%, but Amazon has seen a huge 46% rise. The time spent in the app by consumers is also up by 14.9%, while Flipkart’s engagement has dropped by 42.6%. It’s bad news for Flipkart elsewhere too. Just under 41% of mobile

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Andy Boxall

In App Engagement

April 12, 2017

CNN app

News organization CNN has increased its daily conversion rate of users signing in by providing a set amount of free live video on its mobile app. Through the CNN app, users can watch 10 minutes of free live video content, and after the preview finishes, they’re asked to sign in using TV Everywhere information, when the stream will continue. This has resulted in login conversion rates up to 29% each day, particularly on busy news days, or when the channel is broadcasting live streamed events. Alex Wellen, CNN’s chief product officer, said: “It’s about removing as many obstacles as possible that exist between us and our users. That will ultimately showcase the value proposition of being able to watch live TV across multiple devices.” TV

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silicon studio

Want to know why players stop playing your game? An incredible algorithm created by Silicon Studio, a video game company based in Japan, will tell you not only why they stop, but also what day and what stage during the game. It sounds impossible, but the algorithm, called Survival Ensemble, takes inspiration from models used for medical research and biology. The model uses a thousand submodels, which all examine different outcomes based on different situations. África Periañez, head of data science at Silicon Studios, explained: “Already from their first days playing the game, we know with a good degree of certainty what level a user will reach and how many days it will take them. The main and most pressing priority is to try to

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Urban Airship app retention

Developers and app marketers could be wasting a massive chunk of the investment made in user acquisition if push notifications aren’t being sent to those that opt in to them, according to analytics company Urban Airship. How much? A massive 95 cents for every dollar spent on acquisition, as just 5% of users continue to use the app 90 days after it was first opened. The company says at least a quarter of users that opt-in to notifications don’t receive any in that time, revealing a lack of engagement that may end up being very costly. In a press release, Urban Airship says: “Not only is sending zero push notifications a massive waste of user acquisition investments, it ignores an important and direct channel to

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Andy Boxall

In App Engagement

February 20, 2017

appsflyer conversion

Research has highlighted the challenge to convert users who install an app into users that pay for in-app content. According to AppsFlyer, fewer than 2% of app installers ever turn into buyers, regardless of the operating system. Both Android and iOS have a similar click-to-install figure — 0.6% for Android and 0.52% for iOS — but there are differences the further down the funnel we look. AppsFlyer’s averages, based on non-organic conversions, show Android users are more engaged early on, while iOS users are more engaged later on. When we get to install-to-buyer figures, Android manages 1.3% on average, while iOS is higher with 1.73%. While these numbers illustrate the difficulty in converting app users into buyers, the likelihood of doing so is far greater

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smartphone-apps

This year, US mobile Internet users will be spending 73% of their daily mobile activities within five app categories: digital audio, social networking, gaming, video and messaging. These are the findings from eMarketer, which just adjusted some of its previous estimates of how much time consumers will be spending in-app. In September 2016, the research firm reported that US smartphone users would be spending 85.7% of their time using apps and just 14.3% using the mobile web. Source eMarketer For 2017, listening to audio on apps such as Spotify and Pandora has become the leading in-app activity in terms of time spent. Cathy Boyle, Analyst, eMarketer, says: “That’s not surprising, given the passive nature of music listening. Digital audio apps often run in the background – especially on smartphones

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Andy Boxall

In App Engagement

January 30, 2017

24bb1709bbc9729917469b4429fc32c8_Facebook-Instant-Articles.jpeg

There are concerns Facebook’s Instant Articles aren’t producing the revenue needed for publishers, after reports showed some are slowing down on the stories hosted by the platforms. Research published by Digital Content Next shows 17 surveyed publishers took only 14% of their revenue during the first six months of 2016 from Instant Articles. Facebook doesn’t make life easy for publishers by not giving them free reign to use ads of their choice, restricting them to certain types through the platform. Publishers may consider it easier to make money through their own websites and platforms, where there are no restrictions on ads. Bloomberg’s chart shows the average revenue taken from social media platforms in early 2016 Breaking down the revenue for the group of 17 members

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instant-apps-section-2

Source Android Google has begun a more public round of testing for its Android Instant Apps. Previewed at the Google I/O in 2016, the Instant Apps allow app marketers and developers to showcase chunks of their app whilst users can more easily test an Android app without installing it. This is not only important for ease of app discovery, but also bridges the gap between web and native apps. Indeed, not all consumers wish to install an app. Sometimes they only want to perform a single action through an app, such as pay for something. That’s where Instant Apps come in. In a blog post, Google said the feature was now being tested among a small group of developers including apps from BuzzFeed, Wish, Periscope

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verto day consumer

At a recent event in London, Verto Analytics senior vice president Mike Read shared a fascinating breakdown of a modern digital device user’s life. Read presented “A Day in the Life of a Consumer,” which examined how a 29-year-old professional used different devices, apps, and programs throughout a single day. The infographic shows the day is spent moving from one device to another, with use varying between a PC, tablet, and a smartphone. The smartphone dominates the day, being used almost continuously, while the PC is only used during work hours. The tablet is also only called into action at specific times of the day. It’s interesting to note: The smartphone is the first and last device used. Use of the phone peaks at the

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Andy Boxall

In App Engagement

January 16, 2017

snapchat

Snap Inc has launched a new universal search feature in its Snapchat app, making it easier for people to find new people to follow, quickly chat with existing friends, and join groups. The search bar remains fixed at the top of the screen, increasing its visibility, and making it fast to use at any time. The search bar simplifies Snapchat’s complicated menu structure, and may bring with it new opportunities for advertising and promotion, in addition to making the platform more attractive to brands and businesses. However, while the search bar is a step forward in Snapchat’s usability for newcomers, there’s still no simple way to find new users to follow. Beyond its helpfulness for users, it’s suggested, although Snapchat has declined to comment on

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