Category Archive: App Engagement

Opportunity exists for developers to engage with the 70% who “kill time” on their phones

Andy Boxall

In App Data, App Engagement

May 30, 2017

Give user retention a 4X boost using rewarded ads, says new report

Andy Boxall

In App Development, App Engagement

May 22, 2017

Amazon’s app engagement efforts in India are really paying off

Andy Boxall

In App Data, App Engagement

April 24, 2017

CNN’s free video feed drives up app sign-on conversion rates

Andy Boxall

In App Engagement

April 12, 2017

There’s an algorithm that tells you when a player will stop playing your game, and why

Andy Boxall

In App Development, App Engagement, Mobile Games Business

March 29, 2017

New data says you’re wasting user acquisition investment by not sending push notifications

Andy Boxall

In App Development, App Engagement, user-acquisition

February 22, 2017

Fewer than 2% of users that install your app will make an in-app purchase

Andy Boxall

In App Engagement

February 20, 2017

Smartphone users are spending more time in apps this year, but mobile audience growth is greater on the web

Anne Freier

In App Engagement, Mobile Internet, Mobile Search

January 31, 2017

Facebook Instant Articles aren’t proving popular with publishers, due to low revenues

Andy Boxall

In App Engagement

January 30, 2017

Google tests Android Instant Apps

Anne Freier

In App Advertising, App Development, App Engagement, App Marketing

January 24, 2017