Category Archive: app-development-2

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Ford has released the Sync 3 AppLink Emulator, a program designed to help developers create and test apps suitable for its Sync in-car entertainment and communications platform. There are more than 15 million cars with Sync equipment on the road now, and Ford expects this number to reach 43 million by 2020. Ford has released an emulator for developers to test Sync platform apps Developers connect their smartphone to their computer using the emulator, which simulates the connection between the in-car system and a user’s phone, ready to tweak the app and test functionality. It also provides the option to change conditions, ranging from altering the virtual car’s speed and location, to its mileage and temperature. Ford shows how the emulator works in this video

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Mobile security company Skycure is looking at a wider international launch for its apps and platform, after securing $16.5m in a new funding round, taking its total to more than $27m. Skycure produces apps for Android and iOS, along with a console to manage devices, deployed either on a PC or over the cloud. Skycure has raised $16.5m in new funding Adi Sharabani, CEO of Skycure, said: “We’re in the midst of a massive security revolution driven by tiny. Mobile is the biggest challenge to enterprise security today and it requires vastly different considerations than desktop, network, or even cloud security.” Skycure wants to reach a customer base of 1,000, and is targeting new business in Europe, Africa, Asia-Pacific, and West Asia. Its mobile defense

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Game publisher My.com has opened its own mobile-focused game development studio named Fast Forward. The company previously produced games for various platforms, including PC, but will focus solely on mobile games at the new studio. Planet of Heroes is Fast Forward’s first release Its first release will be Planet of Heroes, a multiplayer online battle arena (MOBA) title, and Fast Forward wants to involve players in the ongoing development of the game following release, by adding in a feedback system for the team. Planet of Heroes will get a closed beta release in the summer, and a full release before the end of the year. Fast Forward’s studio is located in Moscow, Russia. You can learn more about the game, and sign up for beta

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Game development platform Unity Technologies has closed its Series C funding round, in which it raised $181m, with which it intends to further push into augmented and virtual reality content and games. Unity has closed its Series C funding round DFJ Growth led the investment, and former AOL CEO Barry Schuler — now a partner at DFJ — will join Unity’s board of directors. Several existing investors such as Sequoia Capital joined, along with China Investment Corporation, Thrive Capital, and FreeS Fund. Barry Schuler said: “Unity’s platform has revolutionized the game industry by allowing any size studio from Indie to Triple-A to create beautiful and compelling games and experiences and monetize them with their advertising and analytics services. Now Unity is poised to accelerate the

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Five of the top twenty most popular SDKs for Apple’s iOS mobile platform are made by Facebook, showing the social network’s importance in mobile app development, with the Facebook SDK itself used by 69% of the top 200 apps. The data comes from MightySignal, a mobile data insight company, in its list of the top 200 SDKs currently used. Facebook takes five of the top 20 spots in MightSignal’s SDK chart Facebook’s login SDK takes the number three spot, with the Facebook sharing SDK in seventh, and the Core SDK in ninth. Finally, the Facebook Audience Network SDK is in 18th. Google manages three of the top 20 most used SDKs. Its AdMob SDK is in fifth place, and used by 43% of the top

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Mobile engagement platform Urban Airship says the traditional marketing funnel approach to user acquisition and engagement is out of date, and has come up with an alternative called the “Mobile Engagement Loop.” The idea is the funnel has an obvious end point, while the loop continues to assess growth and opportunities to re-engage with users. Urban Airship’s Mobile Engagement Loop Following the app download, there are four stages in the loop — onboarding, conversion, retention, and finally re-engagement. The loop makes it easier to visualize the engagement lifecycle, and is designed as a single exercise, rather than individual stages. Urban Airship writes: “Successful mobile engagement does not follow a traditional funnel approach — viewing your customer’s journey through the mobile engagement loop will ensure a

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Daljit has 16 years of IT industry experience in web products and Mobility. Over these years, he has worked for various clients across the Globe like GE (General Electric), EDS (Electronic Data Systems US), HP (Hewlett- Packard) . He is passionate about the new technology and worked on cutting-edge technologies like NoSQL, Internet of Things & Big Data. Ivory is an elitist dating app that aims to attract the attention of the elites of Singapore and is a platform to connect the like-minded people with interests and lifestyles similar to yours. It is Singapore’s first “members-only-dating-app” wherein singles will have to be screened into Ivory’s curated list of “ambitious and high-achieving” locals. The founders have raised $100,000 seed funding and taken some good PR lessons from Kim Kardashian.

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Currently a Digital and Web Specialist at Barilla, George Nader takes part of the internal and external innovation and digitalization process in the company. His role covers all countries Barilla brands and employees are found in. Previously, he coordinated demand generation campaigns & partnerships that help spread the word about AppsBuilder, while also lending his app marketing expertise to blog posts and case studies. Born in Lebanon, he is a mountain and outdoor enthusiast. According to Flurry, app usage represents 86% of time spent on mobile. Google’s recently announced Instant Apps may be the hint to how they are looking to close the remaining gap. This new feature lets app owners deep link into their app and allow users to benefit from a fully native use. The objective is for people to tap

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Polly Alluf is the VP of Marketing at Insert, the first Codeless Mobile Engagement Platform. She loves everything about marketing, from digital to field and from branding to automation. Polly’s passion is data driven marketing and she considers herself very lucky, being a marketer whose target audience is enterprise marketers. Exercise is important for our health. Eating right is important for feeling energized. And meditation is important for productivity.  But let’s face it.  Just because we know that something is important doesn’t mean we always put it into practice. In the mobile app world, this is also true for phased onboarding. We all know how important it is, but not all app owners actually do it.  However, unlike giving up junk food, phased onboarding is easier

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Kara Dake is a Product Evangelist for CleverTap and the host of an ongoing Startup Innovators interview and event series. Each week she highlights high-growth mobile startup founders and marketers in the vibrant startup scene in LA & London.  Kara is currently General Assembly’s Startup, Marketing & Women in Tech curator for Los Angeles. Kara also launched and now advises the LA Chapter of the Vinetta Project, an organization that connects female entrepreneurs to investors. The demand for child care services and early childhood education alternatives has skyrocketed due to the increase of women in the workforce and the number of single parent homes. Kasey Edwards, Founder & Co-CEO of Helpr and her business partner are addressing that need with their innovative new app for on-demand childcare. Parents can find high quality professionals

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