Category Archive: App Data

Andy Boxall

In App Data

March 22, 2017

snapchat

Snapchat is attracting headlines following its IPO, leading analysts to increase their predictions regarding the social network’s user growth over the coming year. Previously expected Snapchat to hit 66 million users in the U.S. during 2017, eMarketer now estimates the number will be 70.4 million. This is a 14% growth over 2016, which it closed with 61 million users in the U.S., a massive increase over the 46 million it attracted in 2015. However, eMarketer’s data shows growth may slow for Snapchat between now and 2021. After five years, Snapchat’s user base may have reached 89 million. Considered a social network popular with younger users, the research also points to people older than 35 adopting Snapchat at a greater rate than those younger than that

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app marketing budget

The majority of mobile marketers plan to increase the budget allocated to apps and websites in 2017, or to keep it the same as in 2016. Only 2% will decrease the allocation, according to data from Adobe, presented by eMarketer. Mobile website development will see the larger increase, with 69% stating the budget will go up, against 60% for mobile apps. More mobile app budgets will stay the same, at 38%, than mobile website budgets at 29%. Cathy Boyle, principal analyst at eMarketer, said: “These findings suggest that businesses are recognizing mobile is not a single channel. Rather, smartphones and tablets provide access to two channels—mobile websites and apps. While the former offers substantial reach because there is little friction in accessing a mobile website,

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clutch smb apps

Small businesses are becoming increasingly interested in mobile apps. At this time, 42% of U.S. small businesses have a mobile app, according to research, but this is expected to rise to 67% by the end of 2017 — a 50% increase. Looking even further ahead, another 12% has plans to add a mobile app to their business after 2017. The data comes from research company Clutch, and the company refers back to its 2016 survey, which showed 54% of those questioned were unlikely to build, or unsure about building, an app. Clutch shows small businesses want apps for sales purposes Why the sudden change, and what do small businesses want from an app? The top reason, chosen by 39% of respondents, is to increase sales,

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Andy Boxall

In App Data

March 6, 2017

app time

Apps are still the most popular use of smartphones amounts adults, according to research from eMarketer, which estimates 85% of time will be spent using apps. The remaining 14% of time will be taken up on the mobile web. Further examining the data, it’s shown that 73% of the time people spend using apps will be on five different activities. These are: Listening to digital music sources Social networking Games Videos Messaging A total of 41 minutes each day is spent, on average using a streaming audio app like Pandora or Spotify. Analyst at eMarketer Cathy Boyle says this isn’t a surprise: “Digital audio apps often run in the background—especially on smartphones—while people go about their day.” However, eMarketer warns that while the split between

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Andy Boxall

In App Data

March 2, 2017

Tinder app

Dating apps contribute £11.7b to the U.K. economy, according to TSB research, and are responsible for 14% of current relationships. However, more dates come as a result of offline meetings than those forged through an app. Tinder is by far the most popular dating app, with 55% of the population having used it, followed by Plenty of Fish in second place, used by 41% by app daters. However, while popular, daters in the U.K. have had better success offline, with 58% saying their dates come from offline meetings and encounters. Nearly 17 million people have used dating apps, and most actively use two apps. Interestingly, the average amount spent on a first date changes depending on how people meet. The average is £41.20, but falls

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Andy Boxall

In App Data

February 23, 2017

sensor tower rev 2016

Last year, the average amount of money each U.S iPhone user spent on apps and in-app purchases increased from $35 in 2015, to $40. The biggest winner was the Entertainment category, saw revenue double in 2016 over 2015, but it’s games which is responsible for the biggest cut. The data, published by Sensor Tower, shows $27 of the average $40 spend came from games. This places it way ahead of the music catagory in second place, with an spend of just $3.60. Entertainment is in third position with $2.30, up from $1 in 2015. Social networking is close behind, followed by photo and video apps in fifth place. Average app downloads fall slightly in 2016 While revenue is up in 2016, Sensor Tower shows the

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Jamie Giggs

In App Data, App Marketing

February 20, 2017

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Mario Aichlseder, VP Of Growth, Runtastic, presents at App Promotion Summit Berlin 2016 on the subject of ‘Full Stack Growth: Hands On Growth Strategy And Tactics’ covering: Acquisition, retention, data Growth tactics and usage of tools How to set up sustainable growth (growth strategy, methods,team, culture) or hands-on growth tactics

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Andy Boxall

In App Data

February 16, 2017

sensor tower dating apps

Russia loves its dating apps, and is the world leader in downloads for them, according to data from Sensor Tower. Tracking download figures over the last three months of 2016, dating apps were responsible for 0.39% of the total app downloads in Russia, closely followed by Brazil, with 0.38%. Interestingly, the globally recognized dating apps such as Tinder and Plenty of Fish, don’t make it into the top five most popular dating app list for Russia. Instead, it’s Frim that takes the number one spot, followed by Mamba, Badoo, Topface, and LovePlanet. In Brazil, the apps will be more familiar. Tinder takes number one, with Badoo and Plenty of Fish in second and third position, and Happn and Jaumo rounding out the top five places.

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Jamie Giggs

In App Data, App Marketing

February 15, 2017

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Marina Guz, Growth Lead at Mimi Hearing Technologies, presents at App Promotion Summit Berlin 2016 on the subject of ‘Using Data To Optimise Your App Marketing Funnel’ covering: Analysing the entire user journey: acquisition, onboarding, retention, monetisation How to set up a process that can be used by all functions throughout the company What tools to use for which stage of the user journey

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Andy Boxall

In App Data

February 14, 2017

Line users

Line Pay, the mobile payment and wallet service offered through the Line messaging app, has reached 10 million registered users. This represents a 280% increase over the figure from last January. The total value of all transactions carried out on Line Pay has also dramatically risen over the past year, jumping a massive 1380% in the same period, although Line hasn’t provided any other data on this aspect. Line Pay transactions have risen dramatically over the past year In a press release announcing the figures, Line states: “The Line Pay service is part of Line Corporation’s vision for becoming a wide-ranging “Smart Portal” for people’s lives, serving as a gateway to a world where vast arrays of information and services, both online and offline, are

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