Category Archive: App Business

children tablet

A new report is predicting a massive rise in revenue generated by educational mobile games and apps in the U.S. between now and 2022. The report, published by the Serious Games Association and research firm Metaari, says the category will triple its annual revenue to just over $800m in 2022, and continue on to $1b by 2024. Sam Adkins, Metaari CEO, said: “The U.S. market for consumer educational games is growing at a five year CAGR of 24.3%, and market conditions for U.S. consumer-facing mobile educational game developers are quite favourable.” Early learning titles are singled out as one of genres most in demand, along with increased innovation and attention in augmented reality games. It’s also mentioned that location-based services are a key feature of

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app marketing budget

The majority of mobile marketers plan to increase the budget allocated to apps and websites in 2017, or to keep it the same as in 2016. Only 2% will decrease the allocation, according to data from Adobe, presented by eMarketer. Mobile website development will see the larger increase, with 69% stating the budget will go up, against 60% for mobile apps. More mobile app budgets will stay the same, at 38%, than mobile website budgets at 29%. Cathy Boyle, principal analyst at eMarketer, said: “These findings suggest that businesses are recognizing mobile is not a single channel. Rather, smartphones and tablets provide access to two channels—mobile websites and apps. While the former offers substantial reach because there is little friction in accessing a mobile website,

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Andy Boxall

In App Business

March 15, 2017

instagram stories stickers

Instagram has launched location-based geostickers to its Instagram Stories feature. Only available in New York and Jakarta, the stickers can be applied to any Story image, and when tapped will take the user to a special location page with other content shared publicly from the location. Stickers have been available since the end of 2016, but were unrestricted. By adding geolocation to the feature, they prove the Instagram user is actually at the location. There are around a dozen stickers for each location, and cover everything from landmarks to place names. Location-based content has been available in social networking competitor Snapchat for a while, covering images and Lenses, in cities and other locations around the world. Instagram’s Stories feature is also a facsimile of Snapchat’s

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CNN VR

News outlet CNN has added 360 degree videos to its own Android and iOS apps, following several months of testing VR-style content through Facebook, where 360 degree videos can be shared and viewed in the News Feed. CNN has a dedicated team of correspondents working on its new CNNVR unit, which is operating in 12 different cities around the world, including New York, London, Dubai, Tokyo, and Beijing. Jason Farkas, a CNN vice president, told Variety that virtual reality is the third layer of content, after TV and digital, adding that in the future, there are plans to livestream 360 degree content, and to try augmented reality too. CNN claims its iOS and Android app stands behind Facebook and YouTube as the third largest app

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Artyom Dogtiev

In App Business

January 25, 2017

MVP (stands for Minimum Viable product) can be defined as the smallest possible thing that can be done to prove a set of hypothesis about a business idea. If you want to build the next big thing you should find a team to build your MVP.  However, there are many factors involved such as – cost, quality and duration of developing the MVP. Cost of building an MVP is considered as a crucial factor compared to the duration and quality of project. Before we dig into the title of this post, first let us see what is MVP? The MVP term was originally coined by Frank Robinson, who was CEO at SyncDev. MVP is basically a prototype or product that includes the core features without any

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Andy Boxall

In App Business

January 24, 2017

hedgehog labs

Mobile app technology consultancy Hedgehog Lab has announced the opening of a new office in Denmark, a move made to counteract any effects of Brexit in the UK, and ensure it “has access to the single market.” Hedgehog Lab’s headquarters are in Newcastle, UK, and the new Denmark office joins other branches in London, Austin, Boston, and India. The intention is to retain the UK headquarters, but turn Denmark into its European base. Paul Morris, lead strategist at Hedgehog Lab, has relocated and will be managing the office until a managing director has been chosen. The company has major plans for the coming year, and intends to expand into VR, AR, and mixed reality technology. Learn more about Hedgehog Lab by visiting its website here.

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Anne Freier

In App Business

January 24, 2017

tencent

Source Sinchen.Lin Tencent Holdings Ltd. and Alibaba Group Holding Ltd. are now the two largest Chinese Internet companies with a combined 50% total market share, according to the China Internet Network Information Center (CNNIC). Tencent’s mobile apps have been growing in popularity throughout 2016 – not just in Asia, but also overseas. Indeed, messaging app WeChat is now among the top used apps in China for 2016 and is being used by 80% of the online population. Its QQ app ranked second, just ahead of Alibaba’s Taobao online retail platform scoring third place. The Alibaba-owned Baidu mobile app Alipay and Ant Financial follow in fourth and fifth place. Chinese Internet companies are worth over $785.3bn according to the report from the CNNIC. The ranking further highlights China’s Internet

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app annie

Source App Annie Time spent within apps increased by 25% to almost 900 billion hours throughout 2019. That’s according to the latest report from market research company App Annie. The end-of-year account highlights the solid growth of the app economy, with global app downloads increasing 15% or over 13 billion downloads across the Apple App Store and Google Play stores. Almost $89bn were paid in revenues to publishers from in-app adverts and app store revenue. That’s an increase of 40% from 2015. Overall, apps generated $127bn in revenue – not deducting the 30% share the platform owners received. Revenue figures include those paid to third-party app stores as well as advertising revenues. Downloads were largely driven by China with half of the iOS App Store’s

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Andy Boxall

In App Business, App Stores

January 13, 2017

Apple App Store

A U.S. appeals court has ruled app purchasers may sue Apple over alleged anticompetitive practices, where only apps sold through the official App Store are able to run on iPhones. It overturns a previous decision made in 2013. The case has been around since 2012, when Apple was originally sued for this practice. The accusation states Apple is restricting competition, driving app prices higher, and creating a monopoly by forcing users to buy apps through the App Store. According to the new decision, the original case can move forward again. In a Reuters interview, an attorney for the app store users said: “The obvious solution is to compel Apple to let people shop for applications wherever they want, which would open the market and help

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Anne Freier

In App Business, App Data

January 3, 2017

nielsen1

2016 has been a great year for mobile and apps in particular. Now, Nielsen research has confirmed that Facebook and Google dominated the list of top apps. Facebook and Google top list of highest ranking smartphone apps 2016 by unique users Source: nielsen.com Unsurprisingly, Facebook once again topped the ranking with over 146m average unique monthly users and 14% in growth last year. Indeed, Facebook achieved several top spots in the chart, with Messenger ranking second and Instagram in eight place. The popular imaging app saw a 36% growth rate last year in average users. Facebook Messenger came second with 129m monthly users, followed by YouTube at 113m users. Overall though, Google filled the most slots across the ranking, with YouTube in third place, Google Maps

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