Category Archive: App Advertising

Tapjoy offerwall

In-app monetization platform Tapjoy has released a new version of its offerwall, named Offerwall Plus. It features a range of improvements, but most notably provides more customization tools, for a more native in-app user experience. It’s also simple to integrate into your apps, particularly if you already have Tapjoy’s SDK installed. Offerwall Plus gives game and app users the chance to earn in-app currency by engaging with their choice of ads. Tapjoy says by using the new Offerwall Plus platform, a 20% increase in the average revenue per daily active visitor has been seen in beta tests, compared to the regular Offerwall. Jeff Drobick, Tapjoy’s chief product officer, said: “Tapjoy pioneered the mobile offerwall back in 2010, and for years, app developers have trusted the

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Brian Niblo, Senior Digital Strategist, Trademob, presents at App Promotion Summit Berlin 2016 on the subject of ‘Dynamic User Acquisition And Retargeting’ covering: Show your most popular products inside creatives based on age, gender, location, income and interest Increase activity and conversions of existing users Case study with delivery hero demonstrating massive increase in ROI, orders and revenue

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Jamie Giggs

In App Advertising

February 8, 2017

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Lior Barak, Marketing Analyst Manager, Zalando, presents at App Promotion Summit Berlin 2016 on the subject of ‘Getting App Users Engaged – Managing Your KPIs’ covering: How to define engagement KPIs Do’s and don’ts – what we learned while working with our engagement KPIs How to drive a change in the organisation

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Jamie Giggs

In App Advertising

February 7, 2017

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Thomas Petit, Growth Team Member, 8fit presents at App Promotion Summit Berlin 2016 on the subject of ‘How To Crush It With Apple Search Ads ‘ covering: What are App Store Search Ads and how do they work? Initial testing and experiences How to find success with this new format

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James Eggleston, CTO, Appscatter, presents at App Promotion Summit Berlin 2016 on the subject of ‘App Stores: How To Reach Users Outside Of Apple And Google Play ‘ covering: The app store landscape and the 50+ stores you need to know Distribution challenges and how to manage them Monitoring and managing performance across multiple stores

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Steven Chard, Commercial Director of EMEA Mobile, Criteo, presents at App Promotion Summit Berlin 2016 on the subject of ‘People Centric Marketing’ covering: Criteo predicts the big trends in e-Commerce over the next ten years A combination of new technology and a new consumer mind set means marketers will need to adapt to change Exploring the Criteo mobile commerce report and the importance of cross device campaigns

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Facebook Live

Facebook’s mobile usage, based on daily and monthly users, grew by significant amounts in 2016, according to figures released with the social network’s fourth quarter earnings. During December 2016, Facebook saw an average of 1.15 billion mobile daily active users, up by 23% over 2015, and mobile monthly users jumped 21% to 1.74 billion. For the same period, its overall numbers were 1.23 billion and 1.86 billion respectively, showing the importance of mobile to Facebook. Similarly, advertising on mobile made up 84% of its total ad take in Q4 2016, a 4% increase over the same period the year before. Facebook statistics show user figures for popular apps CEO Mark Zuckerberg shared an infographic through his personal Facebook account, revealing there are 1.86 billion active

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Jamie Giggs

In App Advertising

February 1, 2017

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Florian Holstein, Head Of Design, N26, presents at App Promotion Summit Berlin 2016 on the subject of ‘Banking By Design: Why Focus On Copy Will Keep Your Users Engaged’ covering: Creating a consistent banking experience in 5 languages Product teams need to start writing more copy in the design process Why should we focus more on release notes?

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Tomas Ruta, Growth Marketer at Founders Factory, presents at App Promotion Summit Berlin 2016 on the subject of ‘User Acquisition Trends To Pay Attention To In 2017’ covering: Bots, app indexing, iOS search ads, snapchat ads and influencer platforms Redefining what’s possible in mobile growth Taking your app global from the get-go

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Jamie Giggs

In App Advertising

January 30, 2017

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Elena Kutsopal, Senior Sales Director EMEA, Cheetah Mobile, presents at App Promotion Summit Berlin 2016 on the subject of ‘What Video Ads Mean For Your Strategy’ covering: Why content is and will remain the highest value proposition of the mobile industry The movement from TV to mobile and how video advertisements should be taking centre stage Let’s talk about “musers”, social and how musical.Ly is a case in point

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