Category Archive: App Advertising

Jamie Giggs

In App Advertising

March 21, 2017

Nov webinar

Appnext is running their next webinar that will explore the latest app growth trends and challenges in 2017 as well as the top solutions to the app abandonment “plague”. The webinar will take place on Tuesday, March 28th at 10:00 GMT / 15:30 IST / 18:00 CST / 19:00 JST / 19:00 KST. The following areas will be covered in the webinar: Latest app marketing trends and solutions New targeting capabilities Creating unique UA and re-engagement campaigns Reserve a seat now.

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appodeal corona

Mobile advertising company Appodeal has acquired development platform Corona Labs, but hasn’t released the financial details of the deal. Corona Labs produces the Corona SDK, a framework used to create 2D games for various mobile platforms, using the Lua language. Once the deal has been completed, the Enterprise version of the Corona SDK will be made available for free, alongside other existing versions. Additionally, Appodeal will convert the Corona SDK into an open-source platform, with the first components set to be open-sourced when the deal goes through. Despite the new ownership, Appodeal won’t be a prerequisite for Corona developers, and all monetization plug-ins will remain. In a blog post announcing the acquisition, Corona Labs Roj Niyogi says: “In addition to a natural fit around building

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Rajeev Dhal, DailyHunt’s Monetization Director shared his experiences of monetization with Mintegral No interference of the user experience, highly interactive content, deep data analytics and added value for developers. Dailyhunt, India’s largest content platform, believes these factors are critical in monetization. During Ad:tech New Delhi, the global digital marketing conference, Dailyhunt and Mobvista co-hosted a workshop named “How to Earn Big in India”. Dailyhunt shared its monetization experiences and introduced its monetization partner to Indian market: Mintegral, a native and video ad mediation platform developed by Mobvista. Rajeev Dhal, Monetization Director of Dailyhunt, said Dailyhunt now supports 15 languages with monthly active users up to 29 million, daily active users up to 6.5 million and 100,000 new articles per day. After connecting to Mintegral, Mobvista’s

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Jamie Giggs

In App Advertising

March 14, 2017

Matomy FI

This post originally featured on the Matomy blog and was written by Asaf Yoselevski. Asaf is the Senior Mobile Publisher Manager at Matomy’s MobFox.  We all know that native advertising is the paid media that doesn’t look like paid media and offers a more natural experience in both form and function for users. But for all the hype, many advertisers and publishers are slow to adopt this user-friendly format. We’ve addressed this issue on the advertiser side, and now it’s time to get passed the small learning curve on the publisher’s side and see exactly how to start monetizing with native ads. And I’m here to walk you through the process. How to Serve Native Ads Working with a monetization partner is the first step to

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After circling the globe with over 40 temporary exhibitions and two permanent outposts in Zagreb and Los Angeles, the Museum of Broken Relationships has established yet another flagship display in the form of an interactive web app. The museum currently boasts over 2,000 exhibits, many of which are truly peculiar. An axe used to chop up an ex’s furniture; a magnifying glass that was necessary to justify just how small one person felt next to their partner; even a small bottle containing tears someone cried after a breakup. Regardless of motives, all items are remnants of relationships that came to an end. This unique blend of nostalgia, guilt, anger and affection is translated into a platform through which unfortunate souls can leave an online trail

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Join Mobfox as they host a panel discussion with senior executives from Meetme, Sizmek, Factual and Mobfox. They’ll look at why data is becoming more critical for enabling effective monetization, consider state-of-the-art methods for building 1st party user profiles, and share ideas for utilizing data to enhance developer’s revenue opportunities. Food and drinks will also be provided at the event. Mobfox New York For more information, visit the Mobfox site here. 

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Mobvista is co-hosting at ad:tech New Delhi 2017 with Dailyhunt. A panel will take place at the event on the subject of ‘How to Earn Big in Apps’. Dailyhunt features over 90 million users and is a popular news aggregator app that harvests news from over 600 different sources and supports 14 different Indian languages. Here are the key details for the event: Hosting is Robin Duan, Founder and CEO of Mobvista. Speakers at the event include the following: The full agenda can be found below: For more information, you can visit the Mobvista site here.

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78% of the top rated apps on Android and 55% on iOS are using at least one in-app advertising SDK. That’s according to findings from The State of Mobile Monetization report by Mobbo, the app marketer, which highlights top trends in mobile monetisation. Overall, Android app makers tend to advertise more aggressively, with more than double of Android apps showing ads (63%) versus iOS (25%). But app makers aren’t just implementing a single SDK. The average Android gaming app had 3.6 SDKs installed, compared to 2.7 on iOS. Despite Android’s lead, iOS owners tend to own more paid applications and are willing to spend more on apps. Admob leads the Share of Voice on Android with 83% and 78% on iOS, followed by Chartboost. Facebook Audience

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Tapjoy offerwall

In-app monetization platform Tapjoy has released a new version of its offerwall, named Offerwall Plus. It features a range of improvements, but most notably provides more customization tools, for a more native in-app user experience. It’s also simple to integrate into your apps, particularly if you already have Tapjoy’s SDK installed. Offerwall Plus gives game and app users the chance to earn in-app currency by engaging with their choice of ads. Tapjoy says by using the new Offerwall Plus platform, a 20% increase in the average revenue per daily active visitor has been seen in beta tests, compared to the regular Offerwall. Jeff Drobick, Tapjoy’s chief product officer, said: “Tapjoy pioneered the mobile offerwall back in 2010, and for years, app developers have trusted the

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Brian Niblo, Senior Digital Strategist, Trademob, presents at App Promotion Summit Berlin 2016 on the subject of ‘Dynamic User Acquisition And Retargeting’ covering: Show your most popular products inside creatives based on age, gender, location, income and interest Increase activity and conversions of existing users Case study with delivery hero demonstrating massive increase in ROI, orders and revenue

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