Category Archive: App Advertising

Artyom Dogtiev

In App Advertising

January 23, 2017

The Adcash SDK 2.3 represents the single largest overhaul of an in-app network since the beginning of in-app advertising. Fine, maybe not quite…but it is a large overhaul that will revolutionize your app monetization strategy with Adcash. Key improvements have been made to ad formats, user experience and ease of use. In short, you will make more money, hold onto to more users, and gain more control over your monetization strategy. Let’s check it out! Ad formats If your in-app, you need to be in video. But not just any video format will do, you need rewarded video. Unlike most formats, it increases engagement, reduces churn, and can even increase in-app purchases. Publishers love them, advertisers love them, and users love them — what more

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fluent

Source Fluent More consumers are now making purchases using their mobile devices than before. Indeed, research from Fluent, the marketing platform, highlights that smartphones are now being used for a variety of daily tasks including shopping. Over half (54%) of respondents said they used smartphones most often to make online purchases, followed by desktops (23%) and tablets (14%). According to the research, 42% of Americans purchased goods on their smartphones in 2016. Overall, women scored a little higher than men when it came to mobile shopping. iOS device owners were more likely (51%) than Android (46%) owners to buy goods using their smartphones. Over half of respondents said they made 1-5 purchases from their phones, whilst 24% admitted to making 6-10 purchases during the year.

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YuMe-VR-Infographic

Virtual reality is an immersive new technology and consumers now believe that it is the next big thing. That’s according to research from brand video advertiser, YuMe, which asked 800 connected device owners in the US. 63% said that VR was the next big thing. Another 86% admitted to having heard of VR. For 60% of respondents brands that utilise VR create a more positive brand image. Another 54% said that 360-degree video sparked their attention, whilst 51% would be more likely to engage with 360-degree video ads. Indeed, half of respondents believe that brands could play a vital role in offering sponsored content with VR. Tripp Boyle, VP of emerging platforms at YuMe, said: “We believe appetite for immersive ad experiences is growing rapidly

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appnext

Source Appnext Finding the perfect app has become a bit of mission given the variety and sheer number of apps currently available across app stores worldwide. Appnext aims to solve this problem by providing a dedicated mobile discovery platform, alongside an app monetisation and distribution platform for developers. The London-based company now delivers thousands of app installs daily by driving recommendations that reach millions of unique users across the globe – 650 million unique users to be exact. Today, Appnext announced another company milestone by tripling its year-on-year revenue for 2016. That’s on the back of growing its revenue by 345% in 2015.  Launched in 2012, the company provides tech solutions to help its clients, including game and utility app makers as well as apps of brands and OEMs, expand, engage and monetise

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Instagram

Analytics for Stories are coming to Instagram’s Business Tools, along with the chance to deliver full-screen ads on the recently introduced ephemeral photo-sharing feature. Launched back in August, Instagram Stories are a hit, with 150 million Instagram users enjoying the feature every day. If your business uses Instagram and has a business profile, analytics that provide data on impressions, reach, replies, and exits will be added to Business Tools for each Story in your feed. Business accounts are popular on Instagram, with 70% of users following at least one. Instagram has introduced analytics for Stories Stories also create engagement, with one in five posted receiving a direct message from a viewer, so it makes good sense to introduce full screen Story ads. The back-end will

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MobFox by Matomy is offering Business of Apps’ readers a chance to win a free ticket to Mobile World Congress 2017 in Barcelona. The GSMA Mobile World Congress is the place where mobile leaders network, discuss emerging trends in mobile and learn about new innovations in technology. A few things to note are: Up to ten winners will be selected at random by Matomy The winners will be notified via email The promotion ends January 30th, 2017 What are you waiting for? Don’t miss out on this exciting offer. You can take the survey here.

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appsflyer

Mobile has made clear advances when it comes to mCommerce with the holiday seasons being a major focus among retailers and advertisers. According to the latest 2016 Holiday Season Review by mobile ad network AppsFlyer, app installs and app shopping activities increased between November before they dropped off just days ahead of Christmas in 2016, and continued after Christmas. Black Friday was a key moment for mCommerce on iOS (120% above the daily average in Q4) but also installs (35% above average). In addition, Cyber Monday peaked second highest (105%). The graph below clearly shows that shopping activity did progress throughout Q4 with mCommerce sales up 15% in November and 20% during December. From 21. December there’s a sharp decline of 35% in overall activity. On iOS, apps

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hatch

Angry Birds maker Rovio, has recently launched a new company that offers on-demand mobile game streaming. Called Hatch, the service has been likened to on-demand TV apps such as Netflix, as it lets users stream a range of mobile games without needing to download them. Compared to other app services, Hatch won’t be focusing on in-app sales, but instead creates revenue from native ads and paid subscriptions to added features. Hatch lets users test gaming apps without the need to download Source: hatch.live It’s not the first service to roll out mobile app streaming as publishers are finding new ways to implement app ads. Google rolled out a similar feature late last year. The subscription model is also not entirely new with Apple having announced subscriptions across

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tutela

How can app developers successfully collect anonymous data for monetisation across their mobile apps? Tutela, the expert in the field, just released some top tips for app publishers who are looking to leverage Anonymous Data Monetisation (ADM) for revenue. Tutela shows how to do ADM right Source: tutela.com Among the top tips, it recommends that data remain anonymous. That sounds like a no-brainer, but it’s easy to get wrong. Anonymity is a key criteria for compliance with COPPA and data privacy laws. IDFA, IP address, MAC address, UID should not be collected. Data is not monetised the same way that ad inventory is. That means, app makers should adjust their expectations accordingly. There can be long delays between SDK distribution and flow of revenue. However,

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Jamie Giggs

In App Advertising

December 14, 2016

infleuncer-img-3

This post originally featured on the Matomy Blog.  Suzanne Kagan is the Content Marketing Manager at Matomy Media Group. She’s been a content marketing specialist for 7+ years, loves travelling, Haribo gummy bears, and writing about anything and everything. A Q&A with Matomy’s Yanay Mizrahi It seems everyone is talking about influencer marketing these days. Just like 2016 was the year of video (and most likely next year), influencer marketing will be a big hit with agencies and brands in 2017. If this marketing lingo is new for you, the simple definition is that influencer marketing utilizes the power of popular figures aka “people of influence” to spread the word about their products or brands to the public. These people can be anyone of influence: athletes, movie stars,

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