Category Archive: App Analytics

Artyom Dogtiev

In App Analytics

March 20, 2017

This article was originally published on Box blog. It’s easy to get analytics from videos that are posted online. However, until today, there was never an easy way to get analytics reporting from an in-store video. Imagine if you could get actionable data on who watched your video while shopping in your store. We’re talking about who watched the video, for how long, along with the gender and age of the people watching your video. All of these data points delivered to you, in real time, without collecting any information from the customer. This is a question I know many decision makers in retail have asked themselves again and again: how can I measure my ad engagement in a way that is meaningful and actionable? Am

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Anne Freier

In App Analytics

February 8, 2017

Newzoo_Apple Aging Devices in US

Mobile device upgrades have slowed over the last 12 months. Indeed, device manufacturers have seen their tablet and smartphone sales decline as the lifetime value of devices has increased. Whilst this has been a positive move for consumers, who get to save money and help reduce the environmental burden of technological waste, manufacturers will need to diversify even more in order to keep up share prices. A new report by market intelligence firm Newzoo has taken a closer look at dropping unit sales figures and device usage. It found that 47% of Apple and 40% of Samsung smartphones used in the US during December were current or last generation models. A majority of devices are at least two years old. It’s becoming more uncommon to replace

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Andy Boxall

In App Analytics

January 26, 2017

voice control apps

There are warnings that voice controlled assistant apps face the same challenges as regular mobile apps, as developers struggle to find ways to monetize them, and keep users returning. Evidence of this comes from Business Intelligence and VoiceLabs, and the study reveals only 3% of voice app users return to the app after two weeks. If that wasn’t bad enough, the report says it can’t find any monetization strategies in place for voice apps. App discovery is equally as problematic, with promotional campaigns used mainly to promote voice apps, which it points out is costly, and difficult for developers to maintain over a long period. A chart shows what people are using voice control assistant apps for at the moment. Hands-free tasks coming out on

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Anne Freier

In App Analytics

January 24, 2017

bugsy

Source Bugsee Software bugs are a $60bn problem for the US market and developers can spend up to 75% of their time trying to investigate and fix the issues. Bugsee, the company that enables bug-free apps for developers, today announced its official corporate launch. Its bug reporting and crash analytics tools for mobile app developers are now available. The solution essentially provides a video feed of user interactions in live apps. This allows developers to see any bugs or crashes first-hand. It makes the whole feedback cycle a little easier for the consumer or beta tester, but also enables the developers to act swiftly to find a solution and improve an app. Bugsee hopes that this will free up some time for app makers to

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google fabric

Twitter has sold its Fabric mobile development platform to Google, where it will become part of the company’s existing development platform, Firebase. Fabric was originally part of Crashlytics, which was purchased by Twitter in 2013, but no terms have been announced for the new deal between Twitter and Google. In a blog post announcing the sale, the Fabric team wrote: “Today we enter the next chapter for Fabric and are pleased to announce that we’ve signed an agreement for Fabric to be acquired by Google and for our team to join Google’s Developer Products Group, working with the Firebase team.” The post goes on to reassure Fabric users that no action will be needed on their part, and all products currently remain active. A new

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verto day consumer

At a recent event in London, Verto Analytics senior vice president Mike Read shared a fascinating breakdown of a modern digital device user’s life. Read presented “A Day in the Life of a Consumer,” which examined how a 29-year-old professional used different devices, apps, and programs throughout a single day. The infographic shows the day is spent moving from one device to another, with use varying between a PC, tablet, and a smartphone. The smartphone dominates the day, being used almost continuously, while the PC is only used during work hours. The tablet is also only called into action at specific times of the day. It’s interesting to note: The smartphone is the first and last device used. Use of the phone peaks at the

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app annie

Source App Annie Time spent within apps increased by 25% to almost 900 billion hours throughout 2019. That’s according to the latest report from market research company App Annie. The end-of-year account highlights the solid growth of the app economy, with global app downloads increasing 15% or over 13 billion downloads across the Apple App Store and Google Play stores. Almost $89bn were paid in revenues to publishers from in-app adverts and app store revenue. That’s an increase of 40% from 2015. Overall, apps generated $127bn in revenue – not deducting the 30% share the platform owners received. Revenue figures include those paid to third-party app stores as well as advertising revenues. Downloads were largely driven by China with half of the iOS App Store’s

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Andy Boxall

In App Analytics

January 16, 2017

Flurry social time spent

Social and messaging apps had a very good 2016, according to analytics company Flurry, which shows a giant 394% growth based on time spent over the past 12-months in related apps. It’s eclipses every other category, and outpaces the average 69% time-spent growth for apps in 2016. How did social and messaging apps suddenly become so popular? Flurry suggests it’s to do with the new features introduced by many of the platforms, such as voice and video calling, which replaces standard phone functions for many users. Its massive success helped raise the average growth percentage for mobile. Other categories didn’t see such huge success last year. News and magazines fell by 5%, media and entertainment increased by only a single percentage point, and time spent

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Instagram

Analytics for Stories are coming to Instagram’s Business Tools, along with the chance to deliver full-screen ads on the recently introduced ephemeral photo-sharing feature. Launched back in August, Instagram Stories are a hit, with 150 million Instagram users enjoying the feature every day. If your business uses Instagram and has a business profile, analytics that provide data on impressions, reach, replies, and exits will be added to Business Tools for each Story in your feed. Business accounts are popular on Instagram, with 70% of users following at least one. Instagram has introduced analytics for Stories Stories also create engagement, with one in five posted receiving a direct message from a viewer, so it makes good sense to introduce full screen Story ads. The back-end will

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tutela

  Anonymous data monetisation can be a great way to earn extra revenue for mobile app developers and marketers. Crowdsourced mobile data provider Tutela recently launched some top tips for app developers interested in data monetisation. Tutela  Source: tutela.com Now, we’ve had a chance to speak to Hunter Macdonald, the CEO of Tutela to find out more about anonymous data and mobile app advertising trends in 2017. Tutela offers anonymous data monetisation. Why is this good news for app marketers? It’s not good news. It’s great news! Mobile apps can make more money (on top of ad and micro-payment revenue) using anonymous data collected from the background of their apps. The data they collect can also help them to make money on top. It is passive revenue –

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