C1XMobile, the mobile ad platform under the C1X Inc group launched a year ago, says it has shown some good growth.
The platform offers mobile ad solutions for app developers and serves as an ad monetisation partner with native ad formats and with multiple ad exchanges connected to serve real-time optimisation.
C1X Exchange provides a programmatic solution
It also serves ads based on target audience.
Parasar Sarma Head of C1XMobile, says:
“We are extremely delighted with the massive growth in last 6-8 months and growth itself has become an enabler for us to innovate rapidly & we foresee 2X-3X jump in all aspects of our business soon. We bring in non-flavored data set to advertisers and empower them to slice & dice data themselves through a self serve platform which results in much appended yield than other source of mobile marketing.”
Sarma has previously led a mobile growth spurt at online travel destination Goibibo. At C1XMobile he leads a small team working across 50 brands including Jabong, Goibibo, Myntra and others.
C1X Inc. is a programmatic, data-driven digital ad and header bidding technology that raised $5.1m in a Series A funding round in 2015 from Japanese investors and has offices in Silicon valley USA, New York City, Tokyo, Delhi, Mumbai as well as Chennai.
Mukundu Kumaran, Global CEO, C1X Inc., adds:
“Mobile has been one of our key focus areas & we believe in value driven advertising across our product portfolios keeping audience data as its core & we are confident that our 1st party mobile Audience Data platform will change the way advertisers run campaigns on mobile currently, C1XMobile has been very successful in Indian market & we are expecting the same growth curve in other markets too.”