Mobile payments technology company BlueSnap has launched Powered Buy, an in-app payments platform that’s made to solve what it calls the “payments conversion problem,” where issues at checkout can cost a sales loss of 40% according to the company.
Powered Buy is made to keep the checkout process simple for users, while integrating essential tools for the developer and publisher, to increase sales. These include offer and coupon support, fraud prevention, chargeback management, and subscription billing services.
BlueSnap has launched Powered Buy, a new mobile checkout platform
Ralph Dangelmaier, BlueSnap’s CEO, said:
“Converting a shopper to a buyer on a mobile device requires more than just having a mobile-optimized site or an app. We’ve spent the last year optimizing the set of capabilities that merchants need to solve their payments conversion problem — and built that into our Powered Buy Platform. Clients who’ve used it have seen their payment conversions increase dramatically – improving their sales literally overnight.”
MasterCard and Visa are working with BlueSnap on Powered Buy, and both MasterPass and Visa Checkout will be integrated into it. To learn more about the new platform, visit BlueSnap’s website here.