Artyom Dogtiev

In App Marketing

December 9, 2016

Jai Pattathil, leads multiple marketing initiatives at CleverTap including lead generation, driving sales growth via inbound and outbound marketing, SEO/SEM, and events. Let’s face it, the competition to capture a mobile user’s attention has become fierce. With over two million apps available in the app store, most mobile users’ expectations are high and their patience is low.  Not being relevant or over-communicating while engaging with your users via push notifications or in-app messages will lead to app uninstalls. Progressive mobile marketers today use Behavioral Segmentation to create a successful app retention strategy. Behavioral Segmentation is the grouping of your users based on attributes beyond demographics and type of devices into areas such as their physical location and their specific actions within your apps. Behavioral Segmentation

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Andy Boxall

In App Stores

December 9, 2016

Apple App Store

Apple’s Phil Schiller has named November 2016 as a record-breaking month for the App Store, after it saw the highest monthly sales since it opened in 2008. Although Schiller didn’t actually put a number with his claim, app intelligence company Sensor Tower has given its own estimates. It says Apple’s App Store took $1.74b in revenue in November 2016, compared to $1.71b in October. It’s not unusual for Apple to send out press releases trumpeting major achievements like this, but rare for an executive to tweet them out. However, Schiller is responsible for the Apple ecosystem, the App Store, and its growth, so he would be particularly proud of any related statistics. The App Store had its best ever month in November 2016 For a

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Ben Heathcote

In App Deals

December 8, 2016

Accompany main pic

Accompany, the virtual ‘chief of staff app’, has raised $20 million in fresh funding from venture capital firm Ignition Partners and Charles River Ventures (CRV). This latest round brings the company’s total funding to ate to $40.6 million. Accompany, which launched in beta in August, will use the investment for the continued development of its data platform and to expand its teams in Los Altos, California, and Portland, Oregon. Available on iOS, web and as a Gmail extension, Accompany helps professionals by acting as a chief of staff, curating and intelligently managing their network and relationships. It integrates with the user’s email, contacts, calendars and social and professional feeds, and scours millions of publicly available sources to provide detailed briefings on meeting participants, real-time news alerts and

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Andy Boxall

In Wearables

December 8, 2016

5ef3a2dda29ae5d37b88d614c9ca40a2_apple-watch.png

Apple isn’t taking the news the Apple Watch hasn’t had the best 2016 lightly, and CEO Tim Cook has issued a statement saying the wearable is performing very well, and all set for a record-breaking end of year. Tim Cook said: “Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year. Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch.” Exact sales figures haven’t been released yet, and IDC’s figures were based on shipments, while Cook refers to sell-through,

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Andy Boxall

In Wearables

December 8, 2016

Fitbit Wearable

Smartwatch shipments suffered over the past few months, while fitness trackers continue to rule the wearables market, and were mostly responsible for the 3.1% annual growth estimated by research company IDC. IDC’s latest wearable shipment figures show Apple Watch struggling The Apple Watch is the big loser in IDC’s book, with its data showing a 71% fall in shipments, year-on-year. Apple’s market share is estimated to be 4.9%, another drop from 17.5% this time last year. Just 1.1 million Apple Watch models were shipped between July and September. All other top five manufacturers in IDC’s list have seen growth, with Apple rival Samsung almost doubling it market share to 4.5%, and experiencing an 89.9% growth in shipments over 2015. Fitbit comes out on top with

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Sony Mobile

Sony is preparing a major assault on the mobile game market, and has announced it will release 10 mobile games over the next year. It’s facing a strong challenge from Nintendo in mobile games, and has accelerated release plans since the last we heard, and increased the number of games confirmed. Hot Shots Golf will be Sony and ForwardWork’s first mobile game The titles are a mixture of conversions from PlayStation and newly developed games, all produced by ForwardWorks, which is part of Sony Interactive Entertainment. Initially, the games will be released in Japan, followed by other Asian markets later on. Sony will convert many popular PlayStation titles to mobile Hot Shots Golf will be the first game to be released, with a release date

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Anne Freier

In App Data, App Engagement

December 7, 2016

q3_2016_graph_3

Opera Mediaworks just recently published the results of a data crunch to discover the top apps across its platform for attracting users and lead rankings. The mobile marketer admits that retaining and engaging users is just as important. Among the top apps across Opera Mediaworks in Q3 is WattPad, an app that encourages a writing community of 45m users. They can upload articles and original stories as well as fan fiction and poems. It has the highest average session time among the group. Panda Pop is a game created by Jam City, the LA-based app developers, which also makes Cookie Jam, Juice Jam and Panda Jam. PewDiePie, the YouTuber who recently launched a YouTube Simulator game for his 50m subscribers, also ranked highest for stickiness

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Tune india games 4

Revenue from mobile games in India could reach $1.1b by 2019, double the current amount, according to research by Tune. There are 221 million smartphone owners in India now, but 500 million smartphone owners in 2019 are expected, highlighting the huge opportunity for mobile game developers and publishers. Tune examines the Indian mobile game market in new research India’s already a strong mobile game market, and 84% of smartphone owners have games installed on their devices. Nine out of 10 owners pick up their phones and play a game on a weekly basis, and 59% play one or two different games at that time, while 20% play three to four different games each week. Indian mobile gamers are shown to be loyal to games they

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Andy Boxall

In mcommerce

December 7, 2016

comscore mobile shopping

Visits to mobile shopping sites in the UK, along with the time spent on them, is increasing in the UK. Research by ComScore shows the largest increases come from the important 25-34 year old age bracket. The total visits to retail mobile sites has jumped 20%, while the amount of time the same age group spends on mobile retail sites has gone up by 13%, based on the company’s data for September 2016. ComScore examines mobile shopping statistics in the UK Two categories have shown a significant bump in the amount of time mobile shoppers are spending on the sites: luxury and jewellery, and retail healthcare. The former saw a giant 110% increase in time spent, and retail healthcare took a 34% boost. ComScore singles

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Jamie Giggs

In App Marketing

December 6, 2016

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This post originally appeared on the Dot Com Infoway blog here. The app world is increasingly getting cluttered with new apps every single day – what with over 2 million apps vying for attention in Google Play Store as well as Apple App Store, being found is not an easy task even for promising apps full of potential. Thus, a well thought of user acquisition strategy is the backbone of any app that hopes to stand out in the crowd that the app world plays host to. While apps have become an integral part of the lives of most users, a successful app is largely dependant on loyal users not only for revenue but even for marketing – as 92% users believe recommendations from family

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