Artyom Dogtiev

In app-monetization

January 23, 2017

Alex is an experienced professional in the sphere of app monetization, and an advocate for mediation, transparency, and all things that help maximize the revenues of mobile app developers. Currently heading up MEA & CIS Supply Sales at Ampiri, the SDK mediation solution by Glispa Global Group, Alex was previously Head of Publishers at Glispa Israel, and a Publisher Manager at MobFox. Making Sure Mobile Ad Mediation Works For You How do you go about choosing an ad network to monetize your app? Ad networks typically specialize in specific ad formats, payment models, geographic regions, and advertiser types. Each has its unique strengths and weaknesses, and no network offers a complete solution to suit everyone’s needs. In order to maximize an app’s monetization potential, app

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Artyom Dogtiev

In App Advertising

January 23, 2017

The Adcash SDK 2.3 represents the single largest overhaul of an in-app network since the beginning of in-app advertising. Fine, maybe not quite…but it is a large overhaul that will revolutionize your app monetization strategy with Adcash. Key improvements have been made to ad formats, user experience and ease of use. In short, you will make more money, hold onto to more users, and gain more control over your monetization strategy. Let’s check it out! Ad formats If your in-app, you need to be in video. But not just any video format will do, you need rewarded video. Unlike most formats, it increases engagement, reduces churn, and can even increase in-app purchases. Publishers love them, advertisers love them, and users love them — what more

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super mario run

The wait for Super Mario Run to arrive on Android is almost over. Nintendo has announced the game will be available in March, following a pre-registration page being put up inside the Google Play Store. Super Mario Run was released on iOS exclusively initially, and is Nintendo’s first dedicated mobile game. Pokémon Go, although based on Nintendo characters, is developed by Niantic. It launched in December 2016, and has seen considerable success, with an estimated 40 million downloads in just four days. The Android version is expected to be the same as its iOS counterpart, and will contain a one-off in-app payment to unlock the complete game. This is priced at $10 on iOS, but the game is free to download and play until the

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Andy Boxall

In App Deals

January 23, 2017

Bae app

Dating app Bae has been acquired by if(we), which owns and operates dating site Tagged, and social platform Hi5. The intention is to launch Bae internationally. To do this, the Bae name will no longer be used, and its users will be absorbed into Tagged. Financial details of the acquisition haven’t been released. Co-founders Brian and Justin Gerrard will look after marketing and growth throughout the if(we) brand’s app catalog. However, Jordan Kunzika, who also co-founded Bae, will not join them. Instead, he has accepted an engineering role at Google. Louis Willacy, if(we)’s corporate development executive, said: “After watching Brian and Justin’s success positioning Bae and growing its audience, it was clear to me they could make an even larger impact working with us at

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Andy Boxall

In App Development

January 23, 2017

Bluepill

LinkedIn has open-sourced its Bluepill code, a piece of software designed to help developers test many iOS apps at the same time, ahead of pushing out any updates. It solves a restriction that may have frustrated many Apple Xcode development environment users, where only a single simulator could be used at a time. The company writes in a blog post: “We needed a tool to run iOS UI tests both reliably and quickly. For this reason, we created a project, called Bluepill, that we are open sourcing today. Bluepill is a reliable iOS testing tool that runs UI tests using multiple simulators on a single machine. Bluepill has saved LinkedIn thousands of developer hours, and we believe it can also provide a great benefit to

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fluent

Source Fluent More consumers are now making purchases using their mobile devices than before. Indeed, research from Fluent, the marketing platform, highlights that smartphones are now being used for a variety of daily tasks including shopping. Over half (54%) of respondents said they used smartphones most often to make online purchases, followed by desktops (23%) and tablets (14%). According to the research, 42% of Americans purchased goods on their smartphones in 2016. Overall, women scored a little higher than men when it came to mobile shopping. iOS device owners were more likely (51%) than Android (46%) owners to buy goods using their smartphones. Over half of respondents said they made 1-5 purchases from their phones, whilst 24% admitted to making 6-10 purchases during the year.

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Ben Heathcote

In App Deals

January 22, 2017

demo

Debut, the student recruitment app, has raised £1.7 million in seed funding from venture capital firm LocalGlobe, Initial Capital, Entree Capital and Indeed co-founder and former CEO Paul Forster. In total, the London startup has raised over £2.2 million in the last 18 months. Launched by Charlie Taylor in 2015, Debut claims to be the world’s first student and graduate careers app. Tens of thousands of students now use the free app to explore career opportunities with the likes of Microsoft, Barclays, accountancy firm EY, Rolls-Royce and L’Oréal UK & Ireland. Participating companies can use Debut’s ‘Talent Spot’ feature to invite prospective candidates to interviews or fast-track them to assessment centres. In addition, the app provides mobile games which are designed to test particular skills and abilities. Charlie

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Ben Heathcote

In App Deals

January 22, 2017

shift gig

Shiftgig, the app-based mobile platform that connects businesses with hourly workers on demand, has completed its $20 million Series C financing. The round, which brings the company’s total capital raised to $56 million, was supported by new and existing investors including DRW Venture Capital, FJ Labs, GGV Capital, KDWC Ventures and an affiliate of William Blair. The company plans to use the investment to further extend its lead in the growing gig economy, accelerate sales and marketing operations and drive product innovation for both its employer and worker customers. The new funding round follows a year of growth at Shiftgig. In 2016, the company doubled the size of its client base and increased revenue 3x year over year. It also expanded from one vertical, foodservice,

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YuMe-VR-Infographic

Virtual reality is an immersive new technology and consumers now believe that it is the next big thing. That’s according to research from brand video advertiser, YuMe, which asked 800 connected device owners in the US. 63% said that VR was the next big thing. Another 86% admitted to having heard of VR. For 60% of respondents brands that utilise VR create a more positive brand image. Another 54% said that 360-degree video sparked their attention, whilst 51% would be more likely to engage with 360-degree video ads. Indeed, half of respondents believe that brands could play a vital role in offering sponsored content with VR. Tripp Boyle, VP of emerging platforms at YuMe, said: “We believe appetite for immersive ad experiences is growing rapidly

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Artyom Dogtiev

In App Development

January 20, 2017

Raseel Bhagat has over 12 years of experience in the technology industry. He has worked as an Embedded Systems Developer, a Technical Lead and a Software Development Manager across a range of verticals which include Mobile Networks, Home Networking, Industrial Automation, Automotive Infotainment, and Cloud-based Solutions. In his current role at Zymr, Inc., Raseel architects software solutions for the Cloud using technologies like OpenDaylight (SDN), OpenStack (Private IaaS), AWS/Azure (Public Iaas), Chef, Puppet, Jenkins (DevOps) and very recently Bots (AI, Machine Learning). This article was originally published on http://www.zymr.com/blog In the cloud computing universe, OpenStack hardly needs any introduction. It is an open source platform to deploy a private “Cloud” and offer Infrastructure-as-a-Service (IaaS) to its users. It is used by individuals for mini data centers,

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