Ben Heathcote

In App Deals

February 26, 2017

Android Street

App-only bank Monzo has raised £19.5 million in funding and is hoping to secure a further £2.5 million to expand its team and launch its free current account in the UK. The Series C round was led by New York’s Thrive Capital, a backer of Instagram and Spotify. Passion Capital, an early backer of the startup; and Orange Digital Ventures, the venture capital arm of telecoms network Orange, also participated. The latest funding round values Monzo at approximately £65 million. Monzo plans to raise the additional £2.5 million – to bring the total to £22 million – through an equity crowdfunding round on Crowdcube, a year after raising £1 million in approximately 96 seconds following massive demand from investors. The digital-only bank is currently operating as a pre-paid

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Ben Heathcote

In App Deals

February 26, 2017

SurveyMe

Cheshire-based mobile survey app SurveyMe has closed a £2m equity funding round in partnership with Deepbridge Capital. The money was raised through the investment manager’s Technology Growth Enterprise Investment Scheme (EIS) proposition. SurveyMe describes itself as the only free mobile survey app which instantly rewards users with discounts or coupons from local businesses, enabling companies to quickly capture bespoke, real-time consumer and employee feedback for business intelligence purposes. The app is now being used in over 250 cinemas in 29 US states and by a wide range of other businesses in 159 countries. The funding has enabled Stockport-based SurveyMe to open an office in California as part of a strategic move to target the US market as well as fund opportunities to establish key partnerships in

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Rory Mudie, CEO , Redbox Mobile. With 4 years worth of Global ASO experience across the biggest brands in the world, Redbox Mobile PLC has become the award-winning global leader in multi-territory paid and organic ASO. Redbox has been retained as a full service, end-to-end, ASO agency by the likes of WSJ, Kodak, Sky, Tesco and working directly with Apple and Google, our approach delivers unparalleled ROI success for our clients. I have been attending MWC since the days of Cannes, The 3GSM World, seems a long time ago. But the show strategy is still the same. Here are a few top tips you need to do: Arrive Rested, Ready and Relaxed. I think I failed that one.. It’s an exhausting week, but worth it. Schedule one big

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Artyom Dogtiev

In App Development

February 23, 2017

Gaurav Vakharia has over a decade of experience in the IT industry. He has worked in software development, IT business development & consulting, marketing automation, and demand generation across US, Europe, and APAC regions. As a Senior Business Strategist at ZYMR, Gaurav manages all lead generation initiatives, generating sales opportunities through lead qualification, prospecting, lead nurturing and pipeline management. This article was originally published on the ZYMR Blog. Introduction With over 2 billion global smartphone users, IT services lead the advance of mobile in the enterprise IT ecosystem. Organizations have recognized this trend and have begun to use mobility for the growth of their businesses. Smartphone Users and Penetration Worldwide, 2013-2018, in billions, % of mobile phone users and % change We see this change

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Jamie Giggs

In App Marketing

February 23, 2017

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John Mcclelland, CPO, Dubsmash, presents at App Promotion Summit Berlin 2016 on the subject of ”Lessons From 175 Million Installs’ covering: Harnessing virality (or not) Retention, retention, retention Building the acquisition loop

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Andy Boxall

In App Data

February 23, 2017

sensor tower rev 2016

Last year, the average amount of money each U.S iPhone user spent on apps and in-app purchases increased from $35 in 2015, to $40. The biggest winner was the Entertainment category, saw revenue double in 2016 over 2015, but it’s games which is responsible for the biggest cut. The data, published by Sensor Tower, shows $27 of the average $40 spend came from games. This places it way ahead of the music catagory in second place, with an spend of just $3.60. Entertainment is in third position with $2.30, up from $1 in 2015. Social networking is close behind, followed by photo and video apps in fifth place. Average app downloads fall slightly in 2016 While revenue is up in 2016, Sensor Tower shows the

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xsolla

Video game publishing house Xsolla has launched a royalty investment fund, which it says will help independent game developers acquire, “the much needed capital to complete their games.” The $30m fund operates in a unique way, by providing investors with immediate returns, without the need to wait. Xsolla will focus on what it calls the, “underserved niche” of indie game developers, and those intending to self-publish titles. In addition to providing capital, Xsolla will also provide various services and advice, ranging from app store management to user acquisition, and fraud prevention. Aleksandr Agapitov, Xsolla CEO and founder, said: “I am so pleased to launch Xsolla Capital as I have always been passionate about the gaming industry and finding ways to help smaller, independent game developers

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shinezone

Shinezone, a mobile game developer based in China, has completed its Series B funding round, and apparently has intentions of opening up international offices in the future. The company raised $58m during the round, with investment coming from China Fortune Securities, Bank of Ningbo, and Jiuyou Fund, amongst others. Although Shinezone is based in Shanghai, its catalog of more than 23 games have users spread throughout 18 countries. The new investment will be used to further exploit its international popularity. This may include new offices outside of China, greater global distribution, and further promotion of its incubator program. It also intends to acquire other gaming companies that operate internationally. In a press release announcing the funding, Shinezone said, “The company’s strategic objective is to build

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Ben Heathcote

In App Deals

February 22, 2017

Fitard

Health and weight loss coaching app Obino has acquired rewards-based fitness app Fitard, based in Mumbai, for an undisclosed amount. The company said the acquisition of Fitard is in line with its strategy to remain “lean and agile” in India’s competitive fitness and health industry. Fitard is a ‘gamified’ health and fitness mobile app which motivates users to adopt a healthy and active lifestyle by rewarding them. Users can track their daily steps, earn Fitard Coins (points) and redeem them for exclusive rewards. The app, which went live in Mumbai in January 2016, also allows people to compete with friends, family and colleagues in challenges. According to Manna Healthcare, the company behind Obino, the acquisition disrupts the health and weight loss industry by “placing greater emphasis on

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Ben Heathcote

In App Deals

February 22, 2017

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Mental health technology innovator Pacifica Labs has closed an undisclosed funding round led by LEO Innovation Lab, HealthX Ventures and Personal Health Solutions (PHS) Capital, and unveiled the latest version of its Pacifica mobile app. Pacifica, available for both iOS and Android devices, is self-help app for managing stress, anxiety and depression. The updated app provides users with psychologist-designed tools to manage their stress, anxiety and depression using cognitive behavioural therapy (CBT), mindfulness meditation, relaxation and mood/health tracking. In just over two years, it has attracted more than 1.25 million registered users, according to the San Francisco company. Dale Beermann, chief executive and co-founder of Pacifica Labs, said: “As Pacifica continues to resonate with consumers, the missing piece has been the ability for clinicians to

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