BlisMedia, the mobile location and behavioural advertising company, has announced a new office opening in Dubai, as part of the company’s efforts to grow internationally. The move follows office openings in Hong Kong and Australasia this year. Puja Pannum joins Blis as Managing Director, Middle East, to head the new office. She’s previously worked at MSN Microsoft in London, Group Head, AOL Inside Sales Team as well as UAE Country Manager at Yahoo Middle East.
Puja Pannum heads new BlisMedia office in Dubai
Pannum will oversee the company’s regional business development and introduce the Blis ad technology to global Dubai-based media agencies. She reports to VP EMEA for Blis, Paul Thompson.
Harry Dewhirst, President of BlisMedia, says
“Dubai is a strategic choice for Blis’ international expansion roadmap, and our market entry is bolstered by the addition of Puja, one of the top media experts in the region. Establishing operations in Dubai, the region’s major media and commercial hub, ensures we are well positioned to engage top media agencies to strategise, execute and provide in-depth consultation for on-ground campaigns.”
The company’s services enable smart, location data-driven media buying and audience targeting, providing audience location insights to help marketers target users based on a variety of parameters.
Puja Pannum, adds:
“I’m thrilled to join Blis at a time when the firm is poised for international growth and Middle East expansion. Backed by market-leading products and highly accurate data sets, Blis is well placed to offer media agencies, trading desks and data partners with the best services to grow their businesses and reach the best audiences at scale. There is no doubt Blis will quickly gain footing in Dubai and the wider region.”
Blis, founded in 2004 in the UK, currently has over 400 global brand clients, including Mini, Spotify and P&G. Just last month, the company opened an office in Hong Kong.