Ad automation software provider for apps, Bidalgo, has just rolled out an ad automation for the newly launched Pinterest Promoted App Pins.
The company is a recognized Pinterest Marketing Partner since November 2016 and hopes that the latest announcement will let app marketers scale their growth by tapping into AI algorithms to optimise their campaigns on Pinterest.
Promoted App Pins have just recently been made available on Pinterest. The native ad units perform similar to organic pins and allow users to discover new mobile apps.
The pins directly link to an app store page so that audiences can download the app straightaway.
Peli Beeri, CEO of Bidalgo, explains that Pinterest has proven worthy of a top app marketing platform given the high number of users.
“Promoted App Pins drive particularly good results because marketers can reach qualified users who have demonstrated a clear interest in their apps. We are extremely proud to be among the first Pinterest Marketing Partners to support Promoted App Pins, and we look forward to helping marketers leverage these new ad formats to grow their apps.”
Bidalgo has been testing Promoted App Pins ever since they became available last year and noted that early results drove high quality users to take more in-app actions and make more purchases in-app.
Return on Ad Spend was higher than client benchmarks, whilst scaling install volume jumped more than ten times with spend increasing by thousands of dollars per month.
In addition, Pinterest comes with a good-sized inventory for app marketers to achieve better scale.
The Bidalgo service is fully managed, but also available as a self-service platform. Install campaigns can be published on Facebook, Instagram and Pinterest, among other platform.
For more information or guidance, app advertisers can consult Bidalgo’s website or account team.