Melanie Ring

Melanie Ring

In App Events

January 11, 2017

App Promotion Summit Berlin, an app industry event

Image: App Promotion Summit (Berlin 2016) Do you want more mobile success this year? These mobile and app industry events will help you discover the latest mobile trends, pick up top tips for your business and network until your contacts list is bulging. With hundreds of digital marketing events planned in 2017, it can be difficult to find the best event for you and your business – one with plenty of mobile-focused content and networking opportunities. To help you get ahead, we’ve created a list of the best mobile industry events for 2017. They’re arranged in date order so you can scan down to find an event throughout the year. Or, check out our events calendar to browse by topic or location. GMASA 2017 Following the

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Melanie Ring

In App Deals, App Startups

December 20, 2016

App-funding-deals

The app economy boom had to end sometime. But does the slow-down really signify its demise? International Data Corporation (IDC) research revealed that the slowdown in mobile app installs and direct revenue, may be a sign of market maturation. The number of users connected to the App Store is at an all-time high but competition is fierce. Google Play features 2.4 million available apps. Yet, we spend 80% of our app time in only three apps, according to a comScore report. This makes it very challenging to get your app noticed. In response to market saturation and app publisher complaints, this year, Apple and Google both announced updates to their app stores to help developers increase app visibility and revenue. The app economy may be

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Melanie Ring

In App People

November 30, 2016

app store optimization illustration

App store optimization (ASO) is a crucial part of the mobile app marketing mix. In fact, 40% of smartphone users still browse app stores to discover apps, according to Google/IPSOS research. This highlights the importance of ranking in app store search and getting the ASO elements of your app listing right. To do ASO well it’s important to stay on top of frequent changes in the industry. So we’ve created a list of the best ASO brains in the business to help you on your way. These app store optimization experts have helped thousands of developers and publishers boost their app’s discoverability. They are… Adeline Lee, Clue App Adeline Lee is Director of Product at popular women’s health app Clue. She splits her time between

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Melanie Ring

In App People

November 22, 2016

Illustration of a group of people working in tech

The fintech revolution is forcing high street banks to rethink how they interact with customers. With more bank branches shutting up shop and more customers choosing to manage their money online, mobile is set to play an increasingly important role in the future of banking. Traditional banks also have disruptive digital startups to contend with. Investment in private fintech companies increased tenfold between 2010 and 2015, according to Citi research. Major banks and financial institutions are turning to top fintech talent to help fuel innovation and drive digitalisation. But who are they? Here’s our roundup of the top mobile leaders transforming the UK’s finance industry. Miguel Tatay, Head of Mobile Direct Banking at NatWest As Head of Mobile, Miguel is leading NatWest’s mobile banking strategy.

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Melanie Ring

In App People, mcommerce

November 16, 2016

mcommerce illustration of young people using mobile gadgets such as tablet and smartphone for online purchasing and ordering goods.

When it comes to mobile commerce, UK retailers are storming ahead of their European competitors, according to Accenture research. In fact, 92% of UK retailers have mobile-optimised sites and 72% offer smartphone apps with buying capabilities (compared with the global average of 58%). While UK retailers are improving the shopping experience on mobile, the report also revealed that consumers increasingly want more features. For example, real-time in-store promotions are in high demand for a seamless digital experience. But who are the mobile leaders meeting these demands and keeping UK retailers ahead in this competitive market? Let’s take a look… Andrew Towers, Head of Mobile at eBay UK With his engineering and product development background, Andrew brings essential digital expertise to eBay’s leadership team. A study by

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Melanie Ring

In App People

November 7, 2016

Smartphone screen showing popular travel apps

Mobile technology has transformed the travel industry far beyond online bookings. Mobile leaders are embracing digital innovation to change the way travel brands connect with customers. Travel companies can now communicate with users throughout the customer journey, to develop 24/7 relationships. And travellers are seeking an increasingly personalized service. Hotels and e-commerce travel companies aim to make their mobile and app experiences as easy and engaging as possible, to attract tech-savvy millennials. Travel brands are striving to stand out from the competition by investing in mobile innovations such as keyless check-in and in-app chat services. So who are the people behind these industry developments? From mobile marketers to mobile product managers, here’s our roundup of the top mobile leaders in travel. Amanda Richardson, VP of Product

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Melanie Ring

In App Startups

October 19, 2016

Man and woman chatting with AI chatbot in a smartphone app. Vector illustration

The rise of chatbots has certainly got the mobile tech world talking. Bots have had some impressive coverage and adoption this year, especially since Facebook allowed businesses to deliver customer service and content through chatbots on Messenger. Developments in artificial intelligence (AI) and the popularity of messaging apps are fuelling the growth of chatbots. In 2016, the number of messenger bots grew by 170% over 3 months, compared with 100% growth of apps, according to Citigroup research. But what does this mean for the future of apps? While the tech giants claim chatbots are the new apps, others warn us to beware of the hype, believing bots will form an integral part of a brand’s app-first approach. Chatbots are particularly popular within concierge apps. The

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Melanie Ring

In App Startups

October 12, 2016

Indian city skyline illustration

Not only is India one of the fastest growing tech hubs in the world, it’s also the youngest startup nation. More than 72% of its startup founders are younger than 35 years. These bold, young entrepreneurs are embracing mobile technology. And Bangalore, India’s third largest city, is the country’s biggest tech hub with New Delhi and Mumbai not far behind. According to a report by Compass, it’s the success of startups like Flipkart and InMobi (both part of a widening Unicorn club) that is helping to circulate wealth and expertise, and attract the attention of international investors. Last year, out of the top 20 startup ecosystems in the world, Bangalore saw the most growth in VC investment. However, there are concerns that despite huge investment

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Melanie Ring

In App Startups

October 5, 2016

New York City Skyline illustration

New York is one of the best places to build an app business. In fact, it’s the number two startup ecosystem in the world (just behind Silicon Valley), according to Compass. As a top financial hub New York has, unsurprisingly, seen a rise in fintech startups. But it’s not the only industry in which the city’s app startups are thriving. Food delivery, ticketing and healthcare are all areas that are inspiring app entrepreneurs and attracting VC funding. Although investors have grown cautious, compared to 2015’s funding boom, experts say that rounds are still frequent. Greater diversity is a huge advantage for New York’s tech scene. A report by the New American Economy revealed that 36% of tech founders in the US are immigrants. Foreign businesses

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Melanie Ring

In App Startups

September 28, 2016

female-founders-of-app-startups

If you’re working in the world of startups you’ve probably noticed that female founders and leaders are seriously underrepresented. In fact, less than 15% of Europe’s startups are founded by women, according to the European Startup Monitor. However, research by Compass reveals that the number of female founders in the global startup ecosystem has grown by 80% over the past three years. Which suggests the industry is making positive moves towards gender equality. The opportunity is there to find new innovations from a more diverse founder base and experts believe VCs need to look beyond their immediate network. For example, in the US, 38% of new businesses are started by women but only 2-6% of those founders receive VC funding, according to Ethan Mollick, a

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