Andy Boxall

Andy Boxall is a technology journalist obsessed with smartphones, tablets, and wearable tech.

: andy@sokomedia.net

 

super mario run

The wait for Super Mario Run to arrive on Android is almost over. Nintendo has announced the game will be available in March, following a pre-registration page being put up inside the Google Play Store. Super Mario Run was released on iOS exclusively initially, and is Nintendo’s first dedicated mobile game. Pokémon Go, although based on Nintendo characters, is developed by Niantic. It launched in December 2016, and has seen considerable success, with an estimated 40 million downloads in just four days. The Android version is expected to be the same as its iOS counterpart, and will contain a one-off in-app payment to unlock the complete game. This is priced at $10 on iOS, but the game is free to download and play until the

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Andy Boxall

In App Deals

January 23, 2017

Bae app

Dating app Bae has been acquired by if(we), which owns and operates dating site Tagged, and social platform Hi5. The intention is to launch Bae internationally. To do this, the Bae name will no longer be used, and its users will be absorbed into Tagged. Financial details of the acquisition haven’t been released. Co-founders Brian and Justin Gerrard will look after marketing and growth throughout the if(we) brand’s app catalog. However, Jordan Kunzika, who also co-founded Bae, will not join them. Instead, he has accepted an engineering role at Google. Louis Willacy, if(we)’s corporate development executive, said: “After watching Brian and Justin’s success positioning Bae and growing its audience, it was clear to me they could make an even larger impact working with us at

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Andy Boxall

In App Development

January 23, 2017

Bluepill

LinkedIn has open-sourced its Bluepill code, a piece of software designed to help developers test many iOS apps at the same time, ahead of pushing out any updates. It solves a restriction that may have frustrated many Apple Xcode development environment users, where only a single simulator could be used at a time. The company writes in a blog post: “We needed a tool to run iOS UI tests both reliably and quickly. For this reason, we created a project, called Bluepill, that we are open sourcing today. Bluepill is a reliable iOS testing tool that runs UI tests using multiple simulators on a single machine. Bluepill has saved LinkedIn thousands of developer hours, and we believe it can also provide a great benefit to

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google fabric

Twitter has sold its Fabric mobile development platform to Google, where it will become part of the company’s existing development platform, Firebase. Fabric was originally part of Crashlytics, which was purchased by Twitter in 2013, but no terms have been announced for the new deal between Twitter and Google. In a blog post announcing the sale, the Fabric team wrote: “Today we enter the next chapter for Fabric and are pleased to announce that we’ve signed an agreement for Fabric to be acquired by Google and for our team to join Google’s Developer Products Group, working with the Firebase team.” The post goes on to reassure Fabric users that no action will be needed on their part, and all products currently remain active. A new

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verto day consumer

At a recent event in London, Verto Analytics senior vice president Mike Read shared a fascinating breakdown of a modern digital device user’s life. Read presented “A Day in the Life of a Consumer,” which examined how a 29-year-old professional used different devices, apps, and programs throughout a single day. The infographic shows the day is spent moving from one device to another, with use varying between a PC, tablet, and a smartphone. The smartphone dominates the day, being used almost continuously, while the PC is only used during work hours. The tablet is also only called into action at specific times of the day. It’s interesting to note: The smartphone is the first and last device used. Use of the phone peaks at the

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Andy Boxall

In App Deals

January 19, 2017

matchco app

Cosmetics app Matchco has been acquired by Shiseido, a Japanese cosmetics company. The terms of the deal have not been made public, but the app will remain in California, but become part of Shiseido’s New York-based Global Makeup Center of Excellence division. Matchco’s app scans skin tones to create a custom foundation specifically for the user, and has received various awards since release, including Best New App from Apple in late 2015. Shiseido Americas Corporation CEO Marc Rey said: “MATCHCo is a truly unique company with a transformational technology platform, go-to-market strategy and approach to engaging with consumers. We are very excited to leverage their technology and tools across Shiseido’s brand portfolio and continue to build on their innovation.” Shiseido wants to introduce further customization

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Andy Boxall

In App Stores

January 19, 2017

Apple is about to raise the price of apps sold through the U.K. iTunes App Store, blaming exchange rates, taxes, and other business expenses as the reason for the increase. An app that previously cost 79p will cost 99p after the changes. An Apple spokesperson told Bloomberg: “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time.” The 25% increase in price means a £1.49 app will become £1.99, and more expensive apps — such as Nintendo’s Super Mario Run — will go from £7.99 to £9.99. The new structure brings U.K. App Store pricing into line

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Andy Boxall

In App Development

January 18, 2017

hyperlink study

It’s well-known the cost of developing and creating an app in India is lower than in the U.S. or other places around the world, but the exact difference between them is rarely highlighted. A report from app developers Hyperlink Infosystem has finally done so, along with providing research into timeframes and other key app development factors. In its study, Hyperlink Infosystem shows the average app takes eight weeks to build, and costs around $48,000 in the U.S., based on a $150 hourly rate. The same app in India costs $4800, based in a $15 per hour rate. Data has been taken from more than a thousand iOS, Android, and Windows app development projects carried out by the company. It estimates an iOS or Android app

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Andy Boxall

In App Deals

January 18, 2017

appsflyer series c

Mobile measurement company AppsFlyer has completed its Series C funding round, in which it raised $56m from a variety of sources. New investors include Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners, Qumra Capital, and Pitango Growth. Following the announcement, AppsFlyer shared some stats about its business from the past year, including the news it measured $6b in mobile advertising spend, and that in the mobile attribution world, 80% of businesses choose AppsFlyer over any others. No specific plans were laid out for the investment, but CEO Oren Kaniel did highlight a few points in a blog post. He said the firm would remain independent and unbiased, and keep AppsFlyer as an open platform, plus reiterated a dedication to keeping app data safe and

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ccd1e8d2dee00228731a75804994f744_angry-birds-screen.png

Rovio, the Finnish mobile game studio known for the Angry Birds franchise, has announced it will open a new branch in London. Rovio London’s focus will be on new massively multiplayer online games (or MMOs), as the company diversifies from its reliance on Angry Birds and similar titles. It’s the second Rovio office in the city, with the company already basing its consumer products team there, and it joins four other Rovio game studios — three in Finland, and another in Sweden. Antti Viitanen, senior vice president at Rovio, said in a statement: “Our business is profitably growing, and the time has come for us to grow in numbers too. London is the most logical place for us to found a new studio that will

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