Alberto Furlan

Melbourne, Australia - May 23, 2016: Close-up view of Google Play Store on Android smartphone and Apple's App Store on iPhone. Both stores allow users to download app, music, movies and TV shows.

Before you publish an app, after all the development, design and quality assurance, there’s one more thing to optimize to give your application an edge – its app store page. The colours, the keywords, the text; it’s all important and success very often lies in the detail. This process of optimization is known as ASO. WTF is ASO? App Store Optimization. What? The process of optimizing your app so it ranks higher in app stores and appears when people look at similar apps or searching for your chosen keywords. There are two sides to it: Asset Optimization (AO) and Keyword Optimization. Ok so… WTF are AO and Keyword optimization? Asset optimization is in-app screenshots, the preview video, the app’s icon – basically everything that isn’t text. Many users will

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Alberto Furlan

In App Development

January 17, 2017

Buyers Guide Top

A mobile app done well can launch your business to the next level, bringing in revenue, exposure and new clients. If you have a business, or an idea for an app-based enterprise, and you want to hire a company or freelancer to develop your application, this is for you. Knowledge is power, so in this buyer’s guide to app development companies, we’ll be giving you app cost statistics, a description of the app design process and a list of questions you should ask your prospective development company or developer, as well as a selection of companies which we believe provide a great range of services. Building an app is a long and complicated process, and you want to make sure you hire a developer or buy an

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Alberto Furlan

In App Development

January 17, 2017

Mobile app development flat isometric vector conceptual illustration. Vector illustrations. EPS10 and JPG are available

Who are the people behind some of the best app development companies out there? Often, the mindset and direction founders give an agency will strongly determine their success and what it’s like to work with them and their company ethos. That’s why we’ve rounded up twenty of the CEOs, CTOs and founders of the some of the best app development companies out there who you should follow for being on the cutting edge of mobile innovation and delivering fantastic apps. They are… Sarat Pediredla, hedgehog lab 34-year-old CEO and founder of hedgehog lab, a company that has worked with Mitsubishi, England Rugby and Channel 4 among others. Pediredla has serious work ethic and it shows in his developer-focused studio which keeps going from strength to strength.  

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If you’re wondering whether going cross-platform for your app instead of native, keep in mind this statistic: the cross-platform app market is expected to hit $7.5 million by 2018, and the amount of support that Windows among others is giving to Java and other languages is increasing too. There are advantages, of course, to native applications, but a well-made cross-platform app will make the differences seem extremely small, while carrying its own advantages; the main one being that users on more than one platform have access to your product or service. There’s more to apps than the front end (indeed, the back-end is perhaps even more important in the case of cross-platform mobile applications), but in this big list we’ve decided to concentrate on resources to learn

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Ever wondered how long it takes to make an app? Which parts take the longest, what do they all mean, and what order do they happen in? Most developers will keep you in the loop of things and explain it all along the way. However, if you’d still like to know before you either create an app yourself or hire someone to do it, we’ve made this handy infographic with a brief explanation of each stage and how long it takes (in weeks). Generally speaking, we’ve over-estimated each phase slightly, to be on the safe side!

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One of the new fields mobile apps are moving into is wearables: no longer confined to smartphones, apps can be applied to watches, wristbands and more. The challenges of developing for wearables are subtly different from standard handheld devices. While the platforms (iOS and Android) may be the same, UX and UI design are necessarily different. That’s why we’ve rounded up the best developers for Wearables out there. Some obviously coincide with “standard” app developers while others are up-and-coming companies with a specialisation in wearable technology. We’ve gone for a mix of experience and success, but the one thing that unites all these app developers is their ability to deliver a successful wearable app. We chose a selection covering a range of experience and budgets,

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One of the many advantages of coding native iOS apps is that, while Swift came out in 2014, Objective-C has been around for much longer. This results in two things: first, the language is stable and highly refined, and second the number of tutorials and community-created tools for developers is vast and of excellent quality. We’ve put together a big list of the best resources developed for Objective-C and Swift through the years. The good thing about Apple’s proprietary language is that all of these are relevant to native iOS coding, unlike for Android where plugins might only work on specific editors and IDEs. If watching videos is what gets you learning, we’ve also published a selection of the best iOS programming tutorials on Youtube, and you can find

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You don’t have to look very hard online to find Swift and Object-C tutorials to learn to make iOS Apps – given the popularity of Apple’s platform and how long apps have been around, resources are aplenty, and one of the best places to start is Apple’s official Swift Programming Language Tour. Within that library you can find all the resources and pointers you might need in text format. However, if you’re a visual kind of learner, then Youtube is a huge resource for learning: iOS Programming in Swift and Objective-C can be made considerably easier by watching people do it and explain their actions on video. That’s why we’ve rounded up the best Youtube tutorials for iOS programming out there, aimed at both absolute

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In their recent Performance Index report of ad networks, Appsflyer ranked the best monetisation networks for games and non-game apps on both Android and iOS platforms. You can get the entire report here, but we’ve taken their best 30 ad networks for iOS games and written a brief description of each one, outlining its chief characteristics and advantages or area of focus. The order is the same as that found within the Appsflyer report, where you can find plenty of more data including Android networks, performance for non-game apps and further insights into why some networks function better than others. There are further details in our App Monetization Directory, where as well as networks you can find other resources to monetize your app. As presented by Appsflyer, here are the

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Appsflyer released a special “Mobile World Congress 2016” edition of their performance index for ad networks, ranking the best media sources to monetise mobile apps. Their research presents the data according to app category as well as, of course, dividing performance by iOS and Android. You can find the full report here. We’ve taken that data and listed the top Android ad networks specifically for games, an extremely important category given the size of the mobile gaming industry (around £8.3 billion in revenue globally). Following the order found in the Appsflyer research, we’ve given each ad network a brief description with the key characteristics such as retention and scale, placing Facebook as king of the lot and Avazu, with its reach in China, second. The report itself contains plenty of more data,

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