appScatter set for ‘early September’ AIM float

Ben Heathcote

In App Startups

August 20, 2017

 

AppScatter Group, a mobile app distribution and management platform, is on track to float on the AIM market of the London Stock Exchange in early September. However, the London-based company has not yet confirmed how much plans to raise through the IPO.

The appScatter platform allows its paying users to distribute their apps to, and manage their apps on, multiple app stores. App developers and publishers can also manage and track performance and compliance of their own and competing apps across all of the app stores on the platform, offering access to more than just the App Store and Google Play.

The company claims that more than 8,000 businesses and individuals had registered interest on the platform as of July 2017. Following admission to the AIM market, the public version of the platform will be launched and made available to all app developers and publishers worldwide.

The appScatter platform currently operates a freemium model through which users can choose to become paying customers for a monthly subscription based on the number of users and apps under management.

“In the future, appScatter expects to derive additional revenues through the cross-sale of application programming interfaces that integrate the platform with best of breed workflow tools,” the company said in a statement on the London Stock Exchange.

AppScatter is led by chief executive Philip Marcella. Clive Carver was appointed as non-executive chairman in June and Manish Kotecha assumed the position of chief financial officer at the end of May 2017.