Appnext has launched two new features in order to bring higher transparency to both their monetization and advertising campaigns. The first of these is Direct-Buy campaigns which allow Appnext advertisers to create designated campaigns for specific publishers. Appnext says a Direct-Buy campaign can be set up via the “Add a new campaign” or “Copy” processes, in the new section called “Targeting”.The default targeting for this will be “Network”; the “Direct-Buy” option can be chosen instead that will give the opportunity to select the targeted apps for the specific campaign.
Direct-Buy Campaign Implementation
The second feature Appnext announced is BlackLists which are available to both publishers and advertisers. These allow mobile publishers to exclude specific app categories, advertisers, campaigns and apps from being promoted through their apps, while advertisers can filter out certain app categories, publishers, and apps. Advertisers can access this filtering through “Edit Campaign” while publishers need to check “Settings and Placements”.
For more, head over to the Appnext website here.
Posted: February 18, 2015