Mobile games marketing platform AppLift has announced an additional $7 million investment from venture capital and growth equity firm Prime Ventures.
The news comes shortly after an initial investment from Prime Ventures and their Series A funding round which raised $13 million; AppLift has now secured a total investment of $20 million from the company.
Roel de Hoop, partner at Prime Ventures, had this to say on the investment:
“AppLift has overperformed significantly since our initial investment. The company has a world-class team in a fast-growing market. We are happy to support their fast growth, not only with our expertise but also with additional capital.”
AppLift CEO and Co-Founder, Kaya Taner, added his thoughts:
“After we announced the first funding round, we were approached by many other investors who were interested in a follow-on investment. We spoke with several of them but finally decided to give the additional volume to Prime Ventures. We are very happy with our collaboration and their contribution to our growth.”
The additional investment comes after AppLift’s rapid growth in the industry, with new offices in San Francisco and Seoul part of the ongoing expansion. Working with over 100 major game publishers and 1000+ media partners, the company also benefits from a high satisfaction rate from its clients.
AppLift also announced the hire of Rocket Internet MDs Dr. Hendrik Harren and Stephen Chung.
Dr. Harren joins the AppLift headquarters in Berlin as Managing Director and Chief Operating Officer with a track record that includes co-founding 6 companies. Harren commented on the exciting news:
“I was impressed by how AppLift gained traction and achieved global success in such a short period of time. Its lifetime value technology is clearly ahead of the curve, setting new standards for mobile games marketing. The team is extremely fast-moving, professional and fun, and I’m very happy to be part of it.”
Stephen Chung, formerly Managing Director for Rocket Internet in Hong Kong, takes the role of AppLift’s Managing Director for Asia meaning the company now employs over 65 people across its three global offices.
The extra funding will help bolster the company as they continue to expand on a global level.
You can find more info about AppLift over on their website, on the AppLift profile in our directory and keep up to date via the Applift blog.