Mobile advertising technology company, AppLift, has announced Brendan Lyall as new Managing Director US East for the company’s newly launched New York office.
AppLift expands team
Lyall is a seasoned entpreneur with a wealth of experience within mobile and the advertising space. He joins AppLift from Growmobile, the social ad platform that focuses on mobile user engagement, which he co-founded, serving as CEO. In 2014, he successfully saw the company through the acquisition by Perion.
Prior to Growmobile, he held positions at Storm8, Adknowledge, bebo and RockYou.
Tim Koschella, CEO of AppLift, says:
“AppLift operates in a dynamic and shifting environment. Our clients require expert and timely contributions, and we’re confident that Brendan’s years of experience in the mobile space, across a range of verticals, will be a key to further strengthen AppLift’s presence on the East Coast.”
Lyall’s duties will consist of growing AppLift’s presence in the US, expanding the company’s service to reach clients on the East Cost. In addition, he’ll work to build out the NYC office to expand client services and business development.
“I am thrilled to be joining this rapidly growing company that is making waves in the mobile ad tech space. The opportunity to elevate and increase AppLift’s presence is one that I’m excited to take on as I work side by side with the innovative leadership team.”
Given a growing demand for its mobile ad services, AppLift also plans to open a new office in Moscow and Paris, following a recent extension into Sao Paulo.