Apple drops ads from Shazam after completing acquisition

Andy Boxall

In App Business. September 26, 2018

Apple has completed the acquisition of music recognition app Shazam, after it began the purchase in 2017. The exact amount Apple has paid for it has not been announced, but it’s believed to be around $400m.

Now the deal has been completed, Apple has said it will make the service free for all to use, and remove the ad-supported feature entirely.

Apple’s VP of Apple Music, Oliver Schusser, said:

“Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere. With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”

Shazam is used to identify 20 million songs each day around the world, and the app has been downloaded more than a billion times. Shazam is used in iOS already, and is part of Siri’s list of voice-activated features. In addition to recognition, Shazam also has a list of social features, where music and video can be discovered and shared.

Apple has not announced its plans for Shazam, so it’s unknown if the app will remain as a standalone product, or will become part of Apple Music