Another App Promotion Summit came to a close last week in London, featuring an excellent roster of speakers, a huge number of insightful talks and engaging Q&A panels. The conference covered a wide-variety of issues surrounding the core problem of app discovery, from App Store Optimisation to Real Time Bidding, and from re-targeting to video ads. We’ll be bringing you coverage of the event’s talks over the next few days, with audio and video over on our sister site Business of Apps. But for now let’s take a look at some of the highlights of the conference in pictorial form.
You can find these and other photos of the event over on the App Promotion Summit Facebook page.
App Promotion Summit 2014: In Pictures
Soko Media‘s James Cooper kicks the summit off with a introductory talk.
Twitter‘s Ross Sheil giving an overview of Twitter’s latest app promotion product.
StartApp‘s Marina Nissim discusses analytics and A/B testing.
Jampp CEO Diego Meller outlines the benefits of re-targeting for app developers.
AppLift‘s Thomas Sommer (left) with PubNative founder Ionut Ciobotaru (centre) and Mobile Mavericks‘ George Osborn (right).
George Osborn hosts a panel discussion with Wooga‘s Tom Leclerc, SoundCloud‘s Mortiz Daan, SwiftKey‘s Anne-Catherine Goulby and Dynamo Partners‘ Stefan Bielau.
Meghan Fitzgerald from 23Snaps talks about the metrics developers need to track the most.
APS’ panel of ‘app promotion doctors,’ with Yodel‘s Mick Rigby, 23Snap‘s Megan Fitzgerald, Mobile Academy‘s Julia Shalet and Telefonica‘s Nicholas Lyne.
App Annie‘s Olivier Benard discusses using data to power app marketing success.
AppsFire’s co-founder Yann Lechelle talks with attendees on user acquisition.
Adjust‘s Simon Kendall making sure everyone understands the importance of power marketing techniques
London Mobile founder Adrienne Gauldie gives attendees and overview of Real Time Bidding
This year’s App Promotion Summit benefitted from the addition of an Exchange, where attendees could set-up meetings with companies and each other.
Pollen‘s Martin McMillan talks about how developers can get the most out of their app marketing spend.
As with previous years, the summit concluded with a healthy dose of Pimms and anecdotes from the world of app marketing.
You can find the rest of the photos on the App Promotion Summit Facebook page. For more information about this year’s App Promotion Summit head over to the APS website and stay tuned to mobyaffiliates for more coverage of the event’s talks and speakers. The App Promotion Summit will make its return in Berlin, Germany, later this year, so if you missed London’s event there’s another chance to get involved.