Yahoo Advertising is the internet giant’s ad network, its mobile section offering large mobile adverts in rich media formats. Its Gemini project brings together mobile search and native advertising, tracks trillions of “signals” such as search, mail, offline purchases, registrations and more to ensure you buy the best advertising real estate for your product and target it at the best audience.
With very precise guidelines on ad specs, Yahoo offers a high level of quality control for the adverts published through it, as well as the ability to publish all across its networks. Set up is simple and the API is highly customisable with targeting options and personalisation technology.
- Access to data from 149 million searchers in US alone
- Gathers data from 550 million mobile monthly users.
- Supports various pricing models including CPM and CPC
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